Graphic Designer

Benny's Bowl; New Delhi; On-site; INR 66,960 - 111,600; Full time

Job summary

A leading pet product company based in Delhi is looking for a creative Designer to enhance its branding and marketing efforts. The role involves designing engaging digital marketing collaterals and ensuring brand consistency across all platforms. Candidates should have strong graphic design skills, an eye for detail, and the ability to collaborate effectively within a team. The position requires experience with Adobe Creative Suite and an understanding of brand storytelling. Join a fast-paced startup environment and make a significant impact on brand visibility and engagement.

Qualifications

• Proven experience in graphic design and creating engaging marketing assets.
• Strong understanding of brand identity and the ability to adapt designs accordingly.
• Ability to work collaboratively in a fast-paced environment.

Responsibilities

• Design marketing collaterals for various digital platforms including social media and email.
• Develop creative concepts aligned with brand narratives.
• Collaborate with team members to ensure cohesive campaign visuals.

Skills

Graphic design

Visual storytelling

Adobe Creative Suite

Branding

Attention to detail

Tools

Adobe Illustrator

Adobe Photoshop

Final Cut Pro

Job description

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Key Responsibilities & Creative Design & Execution

• Design marketing collaterals for digital platforms — Meta, Google, Instagram, YouTube, Amazon, and email campaigns.
• Create static and motion-based creatives that drive engagement, clicks, and conversions.
• Develop visually stunning layouts for product launches, brand campaigns, and festive promotions.
• Ensure all assets are on-brand, consistent in color palette, typography, and voice.

Brand Identity & Storytelling

• Maintain and evolve Benny’s Bowl’s design language — warm, clean, and pet-friendly.
• Translate brand and product stories into visual concepts that resonate emotionally with pet parents.
• Collaborate with the copywriter and video editor to deliver integrated campaign visuals.
• Support packaging design and offline collaterals (flyers, stands, posters, events) when needed.

Campaign & Collaboration

• Work with performance marketing team to create and test multiple ad creative versions (static + motion).
• Collaborate with content & video teams to ensure unified campaign storytelling.
• Adapt designs based on feedback from marketing data — optimize for CTR and engagement metrics.
• Manage multiple projects and meet deadlines in a fast-paced, startup environment.

Key Success Metrics

• Engagement rates and CTR on creative assets
• Design turnaround time (TAT)
• Creative test performance (winner vs. control ratio)
• Consistency & recall in brand visuals across touchpoints

Location: Delhi Cantonment, Delhi, India (posted 1 month ago)