Graphic Designer

Glasafe; Kolkata District; On-site; INR 600,000 - 900,000; Full time

Job summary

A leading D2C brand in Kolkata is seeking a creative designer to develop high-converting Meta ad creatives in both static and motion formats. You will collaborate closely with the performance marketing team to innovate designs that prioritize ROAS and CTR. The ideal candidate has strong skills in graphic design and performance marketing, thrives in a fast-paced environment, and is comfortable utilizing AI tools in their creative process.

Qualifications

• Strong fundamentals in graphic design & typography.
• Deep understanding of performance marketing creatives.
• Ability to think in hooks & conversion angles.

Responsibilities

• Create high-converting Meta ad creatives (static + motion).
• Work closely with the performance marketing team to reduce creative fatigue.
• Develop video concepts & motion assets.

Skills

Graphic design fundamentals

Performance marketing knowledge

Strong communication skills

Team collaboration

Job description

Responsibilities

• Create high-converting Meta ad creatives (static + motion)
• Develop multiple variations across different hooks & angles.
• Work closely with the performance marketing team to reduce creative fatigue.
• Design with ROAS & CTR in mind— not just aesthetics.
• Create fast ad variations using AI tools daily.
• Develop video concepts & motion assets.
• Improve the speed of iteration.
• Maintain premium visual identity across Instagram.
• Ensure consistency in typography, color & brand tone.
• Collaborate with marketing & product teams.

Qualifications

• Strong fundamentals in graphic design & typography.
• Deep understanding of performance marketing creatives.
• Ability to think in hooks & conversion angles.
• Strong communication & team collaboration skills.
• Experience in D2C / lifestyle / consumer brands is preferred.
• Ability to combine AI outputs with professional finishing—not rely on raw generation.

Who This Role Is For

• Designers who love speed & experimentation.
• AI-native creatives.
• Performance-focused thinkers.
• People who want to build a serious D2C brand.
• If you care more about ROAS than Dribbble likes, you’ll fit right in.