Graphic Designer

PEPPY; Delhi; On-site; INR 1,440,000 - 1,760,000; Full time

Job summary

PEPPY is seeking a Graphic Designer with 5+ years of experience to craft compelling visuals across social media, packaging, website, and e-commerce assets. You will balance typography, composition, and color to deliver on-brand, high-conversion designs.

The role requires in-depth knowledge of design fundamentals and proficiency in Photoshop and Illustrator, with familiarity in Figma and motion design tools. An in-office position in Kalkaji and GK 2, New Delhi.

Qualifications

• Strong command of design fundamentals and typography, layout, and color theory.
• 5+ years of experience in graphic design or related field.
• Ability to create original visual directions rather than relying on templates.
• Balance brand aesthetics with performance and conversion goals.

Responsibilities

• Design creatives for performance ads, social media, websites, banners, and packaging.
• Create assets for WhatsApp and CRM communications and offline print collateral.
• Collaborate with copywriters, video editors, marketers, and external agencies.
• Explore visual directions using AI-powered tools and improve production efficiency.

Skills

Typography

Layout

Visual hierarchy

Colour theory

Adobe Photoshop

Adobe Illustrator

Design fundamentals

Original visual direction

Brand aesthetics vs performance

Tools

Figma

After Effects

Canva

Motion design

Adobe Firefly

Midjourney

ChatGPT

Job description

Graphic Designer

Experience: 5+ years

Employment Type: Full-time

Budget: Up to 16 LPA

About the Role

Strong understanding needed for visual communication, design fundamentals, and contemporary brand aesthetics.

You’ll create designs across social media, product packaging, website, e-commerce platforms, events, and other consumer touchpoints.

We’re looking for someone who doesn’t just place text and images on a canvas, but understands typography, composition, hierarchy, colour, balance, and visual storytelling.

Key Responsibilities

Design creatives for:

• Performance ads
• Social media posts, stories, and carousels
• Website and landing pages
• E-commerce banners and product listing assets
• WhatsApp and CRM communication
• Packaging, product inserts, and print collateral
• Work closely with copywriters, video editors, marketers, and external agencies
• Use AI-powered creative tools to explore visual directions, generate assets, and improve production efficiency

Requirements

Strong command of design fundamentals, including:

• Typography
• Layout and composition
• Visual hierarchy
• Colour theory
• Proficiency in Adobe Photoshop, Illustrator, and other relevant design software
• Ability to create original visual directions rather than relying only on existing templates
• Ability to balance brand aesthetics with performance and conversion goals

Good to Have

• Experience designing for D2C, lifestyle, or consumer brands
• Experience creating performance ad creatives and performance marketing assets
• Knowledge of packaging and print design
• Familiarity with Figma, After Effects, Canva, or motion design
• Familiarity with AI creative tools such as Adobe Firefly, Midjourney, ChatGPT, or similar platforms

This role is for someone who treats graphic design as a craft-not just software execution.

We’re looking for someone with strong visual taste, technical skills, curiosity, and the ambition to help build a distinctive consumer brand.

Location

Kalkaji, New Delhi (In-office)

GK 2, New Delhi (In-office)