Graphic Designer

YouTube for Brands; Bengaluru; On-site; INR 420,000 - 700,000; Full time

Job summary

YouTube For Brands is seeking a creative Graphic Designer to shape visual language for YouTube campaigns. You will build brand-wide design systems, translate identities into video-ready styles, and collaborate with editors and content teams to ensure consistency and impact across multiple videos.

The role demands strong typography, layout, and branding skills, plus proficiency in Illustrator and Figma. You’ll own visuals from concept to execution and contribute to motion graphics as needed,

Qualifications

• 2–3 years of professional experience as Graphic Designer.
• Prior experience designing for YouTube content is mandatory.
• Strong portfolio in digital design, visual storytelling, and brand-led creative work.
• Ability to develop a visual direction from scratch and turn it into a repeatable design system.
• Strong understanding of typography, layout, composition, colour theory, visual hierarchy, and branding.
• Proficiency in: Adobe Illustrator, Figma.

Responsibilities

• Build a distinct visual system for each brand.
• Translate a brand's existing identity including logo, brand guidelines, website, and overall visual language into a design system for video content.
• Develop visual concepts and design directions that complement the brand's personality and the story being told.
• Present and articulate why a particular visual style fits a brand.
• Create scalable design systems that can be executed across a long-form YouTube content pipeline.
• Execute established visual systems across multiple videos and formats.
• Design graphics, illustrations, icons, infographics, thumbnails, and other assets.
• Work closely with editors to integrate visuals into video production.
• Maintain attention to typography, spacing, colour, hierarchy, and overall visual consistency.
• Contribute to motion graphics requirements when needed.

Skills

2–3 years exp

YouTube design

Digital design

Brand storytelling

Typography/layout

Adobe Illustrator

Figma

Motion graphics

Design rationale

Multi-project mgmt

Tools

After Effects

Job description

At YouTube For Brands, we help brands turn YouTube into a powerful engine for growth. From strategy and storytelling to production and distribution, we create long-form content that builds audiences, earns trust, and drives measurable business impact.

For over 7 years, we've partnered with some of India's leading brands, including Groww, Google, Wint Wealth, Motilal Oswal, Dezerv, InCred Finance, Zero1 by Zerodha, and many more, helping them scale their presence on YouTube through content that delivers results.

If you're looking to be part of a team that's redefining brand storytelling on YouTube, we'd love to have you join us.

About the Role

We're looking for a creative and detail-oriented Graphic Designer with a strong understanding of visual storytelling and brand design for YouTube.

You'll work closely with editors, content teams, and other creatives to develop visual systems and assets that make video content more engaging, distinctive, and consistent.

This role goes beyond creating individual graphics. You'll be expected to build visual styles for different brands, translate existing brand identities into video-friendly design systems, and execute those systems consistently across multiple videos.

Key Responsibilities

Style Creation

• Build a distinct visual system for each brand, including typography, colour, illustration style, graphic language, and motion-ready design elements.
• Translate a brand's existing identity including its logo, brand guidelines, website, and overall visual language into a design system that works effectively within video content.
• Develop visual concepts and design directions that complement the brand's personality and the story being told.
• Present and articulate why a particular visual style fits a brand, rather than simply presenting multiple design options.
• Create scalable design systems that can be consistently executed across a long-form YouTube content pipeline and by other members of the creative team.

Style Execution

• Execute established visual systems consistently across multiple videos and content formats.
• Design graphics, illustrations, icons, infographics, presentations, thumbnails, and other visual assets as required.
• Work closely with editors to create visual elements that enhance storytelling and integrate seamlessly into video production.
• Understand when a variation can strengthen an established visual system and when it compromises brand consistency.
• Maintain a high level of attention to detail across typography, spacing, composition, colour, hierarchy, and overall visual consistency.
• Contribute to motion graphics requirements whenever needed, ensuring static design elements can translate effectively into motion.

Requirements

• 2–3 years of professional experience as a Graphic Designer.
• Prior experience designing for YouTube content is mandatory.
• Strong portfolio demonstrating digital design, visual storytelling, and brand-led creative work.
• Ability to develop a visual direction from scratch and turn it into a repeatable design system.
• Strong understanding of typography, layout, composition, colour theory, visual hierarchy, and branding.
• Proficiency in:
• Adobe Illustrator
• Figma
• Working knowledge of motion graphics using Adobe After Effects or similar tools is a plus.
• Ability to explain design decisions and communicate the reasoning behind a visual direction.
• Ability to manage multiple projects while maintaining quality, consistency, and deadlines in a fast-paced creative environment.

What We Offer

• Opportunity to work with brands like Google, Groww, Homelane, Dezerv, Motilal Oswal, InCred Finance, and more.
• A creative, collaborative, and high-growth environment.
• The opportunity to work on high-impact YouTube content across multiple brands and industries.
• Ownership of projects with significant creative freedom.
• The opportunity to build visual identities and design systems that are seen by large audiences.

Selection Process

Shortlisted candidates will complete a practical design assignment, followed by interview rounds.

Location

If you're someone who doesn't just make things look good, but can build a visual language that makes a brand instantly recognisable, we'd love to hear from you.