Graduate Trainee - ORM (Freshers)

dentsu

Mumbai

On-site

INR 300,000 - 420,000

Full time

14 days+

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Job summary

Dentsu in Mumbai seeks a dynamic social media analyst to monitor and engage with audiences, manage brand reputation, and derive insights from feedback across platforms.

You will respond to comments, prepare performance reports, and assist in positioning the brand by analyzing conversations and trends to inform strategic actions.

Qualifications

Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent
Certification in Digital Media / SEO / SEM / Ecommerce will be added honours
0-1 years of work experience with a brand, digital/social/advertising/creative/media agency
Strong written and verbal communication skills

Responsibilities

Actively monitor and review user comments across social handles manually and with related tools wherever possible
Connect, converse and engage with the target audience on digital platforms on behalf of the brand thereby attending response management
Promptly respond to negative comments, feedback within client’s specified turn-around time improving user journey
Create brand awareness by addressing user queries and maintaining brand reputation online
Acknowledging compliments and showcasing them on brand social media pages
Effectively identifying and utilising social listening tools for response management
Sharing the brand comments on real-time basis with the respective brand associates/managers
Prepare reports depicting brand performance and feedback pinpoints with suggestions to address them
Assist the brand to position itself, eliminate weak-links, leverage strengths and tap the audience by sharing insights through analysis
Recommending improvements by presenting analyses and sentiment summaries

Skills

Social media engagement

Brand monitoring

Communication skills

Data analysis

Education

UGC approved Diploma in Mass Media / Marketing Communication / Advertising

Tools

Social listening tools

SEO tools

Analytics tools

Job description

Actively monitor and review user comments, suggestions, feedback and complaints across social handles and platforms manually and using the related tools wherever possible

Connect, converse and engage with the target audience on digital platforms & across, on behalf of the brand thereby attending response management

Promptly respond to negative comments, feedbacks, redressing complaints within client’s specified turn-around time thus making the user journey with the brand worthwhile

Create brand awareness by primary means of addressing user queries and maintaining the brand reputation by changing the perception of people online

Acknowledging compliments & showcasing the same on brand social media pages

Effectively identifying and utilising social listening tools for response management

Sharing the brand comments on real-time basis with the respective brand associates/managers

Categorise data, prepare and share reports depicting an overview of the brands performance, feedback reports consisting of the existing/current pinpoints of the brand along with suggestions to address and eliminate those pinpoints successfully

Assist the brand to effectively position itself, eliminate weak-links, leverage strength-points and tap the target audience by collecting, collating and sharing insights through analysis of incoming audience’s comments, conversations, complaints and feedbacks about the brand

Recommending suggestions for improvements by preparing presentation reports over conversations analysed through tool comprising the below;