GM sales - Pan India Food processing

WOW Softech; Hyderabad; On-site; INR 3,000,000 - 5,200,000; Full time

Job summary

WOW Softech in Hyderabad invites a seasoned General Manager Sales to lead the pasta and vermicelli category across Western and Central Indian markets. You will head a high-performing sales team, shape the distribution growth, and streamline supply chain from the Hyderabad headquarters.

The ideal candidate holds an MBA/PGDM in Sales & Marketing with 18–25 years in FMCG sales, deep knowledge of GT/MT channels, and proven regional leadership across SA states.

Qualifications

• MBA/PGDM in Sales & Marketing from a reputed institute.
• 18–25 years of experience in FMCG Sales, specifically in Food/Culinary/Staples.
• Territory expertise across South all states, MH, GJ, MP, OR; MP & Odisha advantageous.

Responsibilities

• Strategic Planning: develop and execute annual sales plans and budgets for assigned regions.
• Distribution Management: expand GT network and optimize MT relationships.
• Regional Leadership: mentor RSMs and ASMs to ensure high productivity and targets.
• Market Analysis: monitor competitor activities and market trends in pasta/noodles category.
• Channel Development: appoint new distributors and super-stockists in high-potential pockets.
• Sales Operations: oversee secondary sales tracking, inventory management, and outlet-level penetration.
• Trade Marketing: collaborate with marketing for localized BTL activities and consumer promotions.

Skills

Negotiation

Relationship management

Analytical mindset

SFA/DMS

Education

MBA/PGDM in Sales & Marketing

Tools

SFA/DMS

Job description

Job Description: General Manager Sales

Location: Hyderabad (Corporate Office) Industry: FMCG / Food Processing (Culinary & Staples) Territory: Maharashtra, South all states , Madhya Pradesh, and Odisha gujarat

Job Purpose

The General Manager of Sales will be responsible for spearheading the sales strategy and distribution expansion for pasta and vermicelli portfolio across key Western and Central Indian markets. You will lead a high-performing sales team to drive revenue growth, enhance brand visibility, and optimize the supply chain from the Hyderabad headquarters.

Key Responsibilities

• Strategic Planning: Develop and execute annual sales plans and budgets to achieve top-line and bottom-line targets for the assigned regions (South all states , MH, GJ, MP, OR).
• Distribution Management: Expand the retail footprint by strengthening the General Trade (GT) network and optimizing Modern Trade (MT) relationships.
• Regional Leadership: Manage and mentor Regional Sales Managers (RSMs) and Area Sales Managers (ASMs) to ensure high productivity and target achievement.
• Market Analysis: Monitor competitor activities and market trends in the pasta/noodles category to pivot strategies effectively.
• Channel Development: Identify and appoint new distributors and super-stockists in high-potential pockets of South Gujarat and Maharashtra.
• Sales Operations: Oversee secondary sales tracking, inventory management, and SKU-wise penetration at the outlet level.
• Trade Marketing: Collaborate with the marketing team to design and implement localized BTL (Below-the-Line) activities, schemes, and consumer promotions.

Required Candidate Profile

• Education: MBA/PGDM in Sales & Marketing from a reputed institute.
• Experience: 1825 years of experience in FMCG Sales, specifically within the Food/Culinary/Staples segment.
• Territory Expertise: Proven track record of managing large-scale operations in South all states , MH, GJ, MP, OR.)Experience in MP and Odisha is a significant advantage.
• Product Knowledge: Deep understanding of the pasta, vermicelli, or Ready-to-Eat (RTE) market dynamics.
• Skills:
• Strong negotiation and relationship management skills.
• Analytical mindset with proficiency in sales data tools (SFA/DMS).
• Ability to manage complex, multi-state logistics and distribution networks.

Performance Indicators (KPIs)

1. Revenue Growth: Percentage increase in year-on-year sales volume.
2. Numeric Distribution: Increase in the number of active retail outlets stocking products.
3. Market Share: Growth in category share versus primary competitors in key cities like Mumbai, Pune, Ahmedabad, and Indore.
4. Team Retention: Maintaining a low attrition rate within the regional sales force.