GM Marketing

Michael Page; Kolkata District; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Competitive salary package

Leadership role opportunities

Collaborative work culture

Growth potential projects

Job summary

A leading recruitment firm based in Kolkata is seeking a General Manager of Marketing to develop and execute marketing strategies to enhance brand visibility. The ideal candidate will have a strong background in marketing and business administration, with proven experience managing multi-channel campaigns in the business services industry. This role offers a competitive salary, leadership opportunities, and a collaborative work culture, making it an excellent next step for driven marketing professionals.

Qualifications

• Strong academic background in marketing, business administration, or related field.
• Proven expertise in developing and executing strategies within the business services industry.
• Experience in managing marketing campaigns across multiple digital platforms.
• Strong analytical skills to interpret market trends and campaign performance data.
• Leadership capabilities to guide and inspire a marketing team.
• Excellent communication and stakeholder management skills.
• Ability to work effectively in a fast-paced environment.

Responsibilities

• Develop and execute comprehensive marketing strategies to enhance brand visibility.
• Lead the planning and implementation of digital and offline marketing campaigns.
• Oversee market research to identify trends and customer needs.
• Collaborate with internal teams to align marketing strategies with objectives.
• Manage the creation and distribution of marketing materials.
• Monitor and evaluate campaign performance to improve effectiveness.
• Build and maintain relationships with external stakeholders.
• Lead a team of marketing professionals, fostering a results-driven culture.

Skills

Marketing strategy development

Campaign management

Analytical skills

Leadership

Stakeholder management

Communication

Education

Degree in marketing or business administration

Job description

• Respected Corporate house in Eastern India headquartered in Kolkata
• They focus on AI solutions, Energy storage, Logistics, Trading,

About Our Client

The hiring company is a well-established organization in the business services industry, specialising in recruitment solutions. With a strong presence in its field, the company is known for its commitment to delivering innovative and effective solutions to its clients.

Job Description

• Develop and execute comprehensive marketing strategies to enhance brand visibility and market presence in the recruitment sector.
• Lead the planning and implementation of digital and offline marketing campaigns.
• Oversee market research to identify trends, customer needs, and competitive positioning.
• Collaborate with internal teams to ensure alignment of marketing strategies with business objectives.
• Manage the creation and distribution of marketing materials, including content and promotional assets.
• Monitor and evaluate the performance of marketing campaigns to improve effectiveness and ROI.
• Build and maintain relationships with external stakeholders, including media, partners, and vendors.
• Lead a team of marketing professionals, providing guidance and fostering a results‑driven culture.

The Successful Applicant

A successful GM Marketing should have:

• A strong academic background in marketing, business administration, or a related field.
• Proven expertise in developing and executing marketing strategies within the business services industry.
• Experience in managing marketing campaigns across multiple channels, including digital platforms.
• Strong analytical skills to interpret market trends and campaign performance data.
• Leadership capabilities to guide and inspire a marketing team.
• Excellent communication and stakeholder management skills.
• Ability to work effectively in a fast‑paced environment in Kolkata.

What's on Offer

• Competitive salary package commensurate with the role and responsibilities.
• Opportunities to work in a leadership role within the recruitment industry.
• A collaborative and professional work culture in Kolkata.
• Challenging and rewarding projects with growth potential.

If you are ready to drive impactful marketing strategies within a reputable business services organization, apply now to take the next step in your career!