General (Non Tech) Job Template

Socure; India; On-site; INR 900,000 - 1,800,000; Full time

Job summary

Socure in India is seeking a detail-oriented Marketing Operations & Automation Specialist to scale our marketing engine. You will manage campaign execution, data handling, and process improvements across Marketo (or similar), HubSpot, and Salesforce, while collaborating with AI tooling teams to streamline workflows.

The role emphasizes a strong operational mindset, precise data management, and hands-on execution of email programs, lists, lead routing, and compliance with privacy standards.

Qualifications

• 2–4 years of hands-on Marketing Operations, Revenue Ops, or Campaign Ops.
• Power-user with HubSpot/Marketo/Pardot and Salesforce.
• Familiarity with iPaaS tools and AI-enabled workflows.
• Operational, highly organized with strong attention to detail.

Responsibilities

• Streamline workflows, reduce manual handoffs, and document SOPs.
• Integrate AI agents/tools to speed up campaigns and list processing.
• Build and deploy email flows, nurture programs, landing pages, and forms.
• Ensure data integrity, privacy compliance, and QA of campaigns.

Skills

Marketing Ops

Automation workflows

Campaign deployment

Data hygiene

Operational mindset

Tools

HubSpot

Marketo

Pardot/AE

Salesforce

Zapier

Job description

Why Socure?

Socure is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day.

We hire people who want that level of responsibility. People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. If you want predictability or narrow scope, this won’t be your place. If you want to help build the future of identity with a team that holds a high bar for itself — keep reading.

Role Overview:

We are seeking a detail-oriented and process-minded Marketing Operations & Automation Specialist to scale our marketing engine. In this role, you will manage technical campaign execution, clean data handling, and process streamlining across our marketing platforms. While you will work alongside a dedicated internal team focused on building specialized AI agents and skills, you will play a key role in understanding these tools and identifying opportunities to integrate automation into day-to-day campaign workflows and list operations.

Key Responsibilities

Process Streamlining & Workflow Automation

• Process Optimization: Audit existing marketing operations workflows to identify friction points, reduce manual handoffs, and establish clear operational guidelines.

• Smart Automation Integration: Partner with internal AI/Automation teams to adopt existing AI agents, tools, and platform features that speed up campaign execution, list processing, and operational QA.

• Standard Operating Procedures: Document repeatable processes for campaign deployment, naming conventions, and system configurations.

Data Structure & List Execution

• Database Maintenance & Schema Support: Maintain structured custom fields, properties, and object relationships across our marketing automation platform (e.g.,, Marketo) and CRM (e.g., Salesforce).

• List Processing & Enrichment: Manage list imports, ensuring strict deduplication, accurate field mapping, and consent tagging prior to deployment.

• Lead Routing & Lifecycle Operations: Support and maintain lead assignment rules, scoring triggers, and sales notifications.

• System Integration Health: Monitor sync status between marketing software and the CRM to resolve field mapping conflicts and processing errors.

Campaign Execution & Governance

• Technical Campaign Deployment: Build, test, and launch email workflows, nurture programs, landing pages, and forms inside the marketing automation engine.

• Operational QA: Execute pre-flight testing protocols for UTM tracking, dynamic content tokens, link functionality, and trigger accuracy.

• Privacy Compliance: Ensure all campaign execution and data handling adhere to regional privacy standards (GDPR, CCPA, CAN-SPAM).

Qualifications & Requirements

• Experience: 2–4 years of hands‑on experience in Marketing Operations, Revenue Operations, or Campaign Operations.

• Platform & Technical Expertise:

  • Power‑user experience with a major Marketing Automation Platform (HubSpot, Marketo, Pardot/Account Engagement) and CRM (Salesforce).

  • Familiarity with iPaaS tools (e.g., Zapier, Make) or native automation features within marketing platforms.

  • Exposure to modern AI tools/skills and a clear understanding of how automated workflows operate in a marketing context.

• Operational Mindset: Highly organized with exceptional attention to detail, strong execution speed, and a drive to simplify complex processes.

Socure is an equal opportunity employer that values diversity in all its forms within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you need an accommodation during any stage of the application or hiring process—including interview or onboarding support—please reach out to your Socure recruiting partner directly.

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