General Manager - Tamil Nadu

Steel On Call Services (India) Private Limited

Chennai District

On-site

INR 4,000,000 - 7,000,000

Full time

8 days ago

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Job summary

Steel on Call Services India Private Limited in Tamil Nadu seeks a General Manager – Tamil Nadu to lead and expand the company's business operations across the state, with primary responsibility for sales growth, customer acquisition, market expansion, and regional profitability.

The ideal candidate will have 10–15 years in the steel industry, deep knowledge of Tamil Nadu market, and established relationships with steel dealers, distributors, fabricators, contractors and institutional customers.

Qualifications

10–15 years in steel industry with sales leadership.
Strong leadership and regional/general management experience.
Established Tamil Nadu steel/ construction network.

Responsibilities

Develop and execute TN region sales strategy to drive revenue and market penetration.
Build and maintain relationships with dealers, distributors, fabricators, contractors and institutions.
Lead Tamil Nadu sales and business development teams; monitor targets and profitability.
Coordinate with finance, operations, logistics and customer service to resolve issues.
Develop regional business plans, forecasts and market intelligence.

Skills

Sales leadership

Regional GM

Market knowledge Tamil Nadu

Negotiation

Team management

Strategic thinking

Travel willingness

Education

Post Graduation / MBA / PGDM

Graduation in Engineering / Commerce

Job description

Company: Steel on Call Services India Private Limited

Location: Tamil Nadu

Department: Sales & Business Operations

Reporting To: Senior Management / Managing Director

Contact Person Number : 91081 87873

1. Job Purpose

The General Manager – Tamil Nadu will be responsible for leading and expanding the company's business operations across Tamil Nadu, with primary responsibility for sales growth, customer acquisition, business development, market expansion, team management, and overall regional profitability.

The ideal candidate should have strong experience in the steel industry, an in-depth understanding of the Tamil Nadu steel market, established relationships with steel dealers, distributors, fabricators, contractors and institutional customers, and the ability to develop and execute regional business strategies.

2. Key Responsibilities

A. Business Development & Sales

Develop and execute the business and sales strategy for the Tamil Nadu region.
Drive revenue growth, sales volumes, customer acquisition and market penetration.
Identify new business opportunities and develop new customer segments.
Build and maintain strong relationships with dealers, distributors, fabricators, contractors, builders, infrastructure companies and institutional customers.
Develop strategies to increase customer retention and repeat business.
Monitor competitor activities, pricing, products and market trends.
Explore new territories and untapped markets across Tamil Nadu.

B. Steel Industry & Market Management

Maintain strong knowledge of the steel industry, products, grades, applications, pricing and market dynamics.
Monitor steel price movements, demand trends, supply conditions and competitor pricing.
Develop a strong regional network within the steel ecosystem.
Identify major projects, construction activities and infrastructure opportunities that can generate business.
Maintain strong relationships with key industry stakeholders and decision-makers.

C. Regional Operations

Take overall responsibility for the Tamil Nadu region's business performance.
Prepare annual, quarterly and monthly business plans and sales targets.
Monitor achievement against revenue, volume and profitability targets.
Ensure efficient coordination between sales, operations, logistics, finance and customer service teams.
Resolve customer and operational issues promptly.
Ensure adherence to company policies, processes and commercial guidelines.
Lead, mentor and manage the Tamil Nadu sales and business development team.
Set individual and team targets and monitor performance.
Conduct regular performance reviews and provide coaching and guidance.
Recruit and develop capable sales professionals as required.
Build a performance-driven and customer-focused team culture.

E. Customer Relationship Management

Develop strong relationships with key customers and strategic accounts.
Personally manage major and high-value customers.
Understand customer requirements and ensure timely resolution of issues.
Improve customer satisfaction and long-term customer relationships.
Develop strategic partnerships with important regional customers and business partners.
Take responsibility for regional revenue and profitability.
Prepare sales forecasts and business projections.
Monitor receivables and support timely collections.
Ensure appropriate pricing and commercial discipline.
Control regional operating expenses while supporting business growth.
Work closely with the finance team on credit, collections and outstanding payments.

G. Reporting & Business Review

Prepare regular MIS and management reports.
Present regional performance, market developments and business opportunities to senior management.
Provide accurate sales forecasts and market intelligence.
Track KPIs including sales volume, revenue, margins, customer acquisition, collections and profitability.
Recommend corrective actions wherever required.

3. Required Qualifications

Educational Qualification:

Post Graduation / MBA / PGDM in Marketing, Sales, Business Administration, Finance or related discipline.
Graduation in Engineering, Commerce, Business Administration or a related field will be an added advantage.

Experience:

Minimum 10–15 years of overall experience, preferably with significant experience in the steel industry.
Strong experience in sales, business development and regional/general management.
Experience managing a large territory, regional business or state-level operations will be preferred.
Candidates with established relationships within the Tamil Nadu steel and construction ecosystem will be highly preferred.
Strong knowledge of the Tamil Nadu steel market.
Excellent sales and business development skills.
Strong negotiation and commercial skills.
Proven team leadership and people-management abilities.
Excellent communication and presentation skills.
Ability to analyse sales, market and financial data.
Strong decision-making and problem-solving ability.
Strategic thinking combined with strong execution skills.
Ability to work independently and take ownership of regional business performance.

5. Language Requirements

Mandatory:

Tamil – Native / Mother Tongue level proficiency
English – Good professional communication skills

Preferred:

Hindi and/or Telugu will be an added advantage.

The candidate should have a strong understanding of Tamil Nadu's local business environment, culture and regional market dynamics.

6. Preferred Industry Background

Candidates from the following sectors will be preferred:

Steel / Iron & Steel
TMT / Structural Steel
Building Materials
Construction Materials
Infrastructure

Experience with B2C steel sales, dealer/distributor networks, institutional sales or project sales will be an advantage.

7. Key Performance Indicators (KPIs)

The General Manager – Tamil Nadu will be evaluated on:

Regional Revenue Growth
Gross Margin / Contribution
New Customer Acquisition
Customer Retention
Key Account Development
Market Expansion
Team Productivity
Achievement of Monthly / Quarterly / Annual Targets
Regional Profitability

8. Ideal Candidate Profile

The ideal candidate should be a results-oriented steel industry professional with strong Tamil Nadu market knowledge and an established regional network.

The candidate should demonstrate: