Field Sales Manager - Krishna

Steel On Call Services (India) Private Limited; Visakhapatnam; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Steel on Call Services India Private Limited invites a Field Sales Manager – B2C to drive growth in the steel retail market across Krishna/ West Godavari/ Amaravati territories. You will lead field sales, build dealer networks, and expand the customer base among homeowners, contractors and fabricators.

The role requires 8–10 years in field sales within steel, strong negotiation and relationship skills, and the ability to travel extensively to meet targets and develop local market networks.

Qualifications

• 8–10 years of field sales experience, preferably in steel.
• Mandatory steel product sales and territory management experience.
• Strong B2C customer acquisition and retail market knowledge.
• Proven track record of meeting sales targets and expanding networks.

Responsibilities

• Territory sales management to hit monthly/quarterly/annual targets.
• Develop dealer, retailer and channel networks in the territory.
• Lead generation, field visits and customer relationship building.
• Coordinate order processing, payments follow-up, and service.
• Monitor market trends, competition and report performance.

Skills

Field sales

Negotiation

Communication

Presentation

Relationship mgmt

Lead generation

Sales planning

Driving licence

Education

Bachelor's degree in Business Administration/Commerce/Marketing

MBA/PGDM Marketing or Sales

Tools

CRM software

MS Excel

Job description

Field Sales Manager – B2C Sales (Steel Industry)

Company: Steel on Call Services India Private Limited

Department: Sales & Business Development

Designation: Field Sales Manager – B2C

Industry: Steel / Iron & Steel – Mandatory

Experience: 8–10 Years

Employment Type: Full-Time

Work Location: (Territory-Based) - Krishna/ West Godavari/ Amaravati

1. Job Purpose

The Field Sales Manager – B2C will be responsible for driving sales growth, developing new customers, managing assigned territories, and expanding the company's presence in the retail steel market. The role involves direct field sales, customer relationship management, dealer and retailer network development, lead generation, and achieving sales targets across assigned territories.

2. Key Responsibilities

A. Territory Sales Management

• Manage and develop assigned territories to achieve monthly, quarterly, and annual sales targets.
• Identify potential markets, new business opportunities, and untapped customer segments.
• Prepare territory-wise sales plans and execute strategies to increase market penetration.
• Conduct regular field visits to monitor market conditions, customer requirements, and competitor activities.
• Ensure effective coverage of all key locations within the assigned territory.
• Generate sales from individual customers, homeowners, contractors, fabricators, and small construction businesses.
• Identify and convert potential customers for steel products, including TMT bars, structural steel, MS products, and other relevant steel materials.
• Develop and maintain strong relationships with retail customers and end users.
• Generate leads through field visits, references, local networking, and other sales channels.
• Understand customer requirements and recommend suitable products based on their needs.

C. Dealer, Retailer & Channel Development

• Develop and maintain relationships with local steel dealers, retailers, fabricators, and contractors to support B2C sales.
• Identify potential channel partners and expand the company's customer network.
• Build a strong referral network to generate repeat business and new leads.
• Coordinate with internal teams to ensure timely order processing and customer service.
• Achieve assigned sales targets, revenue goals, and customer acquisition objectives.
• Prepare daily visit plans, weekly sales reports, and monthly territory performance reports.
• Track sales pipelines, follow up on leads, and ensure timely conversion of enquiries into orders.
• Monitor sales performance and implement corrective actions wherever required.
• Maintain accurate customer information, sales records, and market intelligence.

E. Payment Follow-Up & Customer Service

• Coordinate with customers and internal teams regarding order status, delivery schedules, and product availability.
• Follow up on outstanding payments and support timely collections in accordance with company policies.
• Resolve customer concerns and ensure a positive buying experience.
• Develop long-term customer relationships to encourage repeat purchases and referrals.

F. Market Research & Competition Analysis

• Monitor competitor pricing, product availability, promotional activities, and market trends.
• Identify new growth opportunities within assigned territories.
• Provide regular feedback to management regarding customer preferences, demand patterns, and market developments.

3. Educational Qualifications

• Bachelor's degree in Business Administration, Commerce, Marketing, or a related discipline.
• MBA/PGDM in Marketing or Sales will be an added advantage.

4. Required Experience & Skills

• 8–10 years of experience in field sales, preferably in the steel or iron and steel industry.
• Mandatory experience in steel product sales and territory management.
• Strong understanding of the retail steel market and B2C customer acquisition.
• Proven track record of achieving sales targets and expanding customer networks.
• Excellent negotiation, communication, presentation, and relationship-building skills.
• Ability to independently manage territories and travel extensively for field sales.
• Strong lead-generation, sales planning, and follow-up capabilities.
• Proficiency in MS Excel, reporting tools, and CRM software is preferred.
• A valid two-wheeler or four-wheeler driving licence and own vehicle will be an advantage, depending on company requirements.

5. Key Performance Indicators (KPIs)

• Achievement of monthly and annual sales targets.
• Number of new customers acquired.
• Territory-wise revenue growth and market penetration.
• Number of customer visits and qualified leads generated.
• Lead-to-order conversion rate.
• Repeat customer business and customer retention.
• Timely payment collections and reduction in overdue receivables.
• Accuracy and timeliness of sales reports.

6. Candidate Profile

The ideal candidate should be a target-driven sales professional with strong field execution skills, hands-on experience in steel sales, and the ability to independently manage assigned territories. The candidate must be proactive in acquiring new B2C customers, developing local market networks, and driving sustainable sales growth.

7. Compensation

Salary and incentives will be based on the candidate's experience, current compensation, and suitability for the role.