General Manager – AMG & Maybach

B. U. Bhandari Mercedes-Benz; Maharashtra; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Statutory Benefits

Medi claim

Incentive

Job summary

B. U. Bhandari Mercedes-Benz is seeking a seasoned Sales leader for the AMG/Maybach luxury portfolio in India. You will set targets, drive market strategies, and lead a high-performance team to deliver unmatched customer experiences.

The role emphasizes brand integrity, premium service delivery, and profitability through data-driven decisions, exclusive events, and strategic partnerships with VIP clients and corporate accounts.

Qualifications

• Postgraduate/Master’s degree in Marketing or Sales.
• Minimum 10 years of work experience in automobile sales, preferably in the premium segment with at least 5 years.

Responsibilities

• Develop and enforce brand-aligned sales guidelines for AMG and Maybach, ensuring consistent communication.
• Continuously monitor competitor pricing strategies and market dynamics within the luxury segment to maintain competitive advantage and profitability.
• Track market share performance and initiate strategic interventions where required to enhance brand positioning & increase market share within the assigned Area of Operations.
• Plan, execute, and review sales promotion initiatives aimed at driving awareness, consideration, and conversions within the high-performance and ultra-luxury segments.
• Lead the planning and execution of high-impact events, including product launches, track days, and brand experiences, to reinforce AMG and Maybach exclusivity and performance heritage.
• Cultivate relationships with high-value Customers, VIPs, corporate clients, and industry stakeholders, acting as key brand representatives.
• Implement regular Customer engagement initiatives, both online and offline, to strengthen emotional brand connection and encourage repeat business and implementation across all relevant teams.

Skills

Leadership & Problem Solving

Luxury Customer Handling

English Proficiency

Experiential Marketing

Grievance Handling (HNI)

Competitive Product Knowledge

Education

Master’s in Marketing/Sales

Job description

• Sales and Volume Growth Drive sales growth by setting targets, identifying new Customer segments, and executing effective marketing and sales strategies for AMG and Maybach portfolios ensuring efficiency, quality standards, and profitability.
• Customer Experience Deliver exceptional, personalized service at all Customer touchpoints to enhance brand loyalty and create a premium ownership experience.
• Team Development Build and lead a skilled, motivated team with a focus on training, accountability, and high performance aligned to luxury brand values.
• Drive market share growth and ensure profitability by implementing well-rounded strategies aligned with MBIL directives, leveraging data analytics and modern sales techniques to consistently outperform industry competitors.
• Brand Compliance Ensure all activities comply with legal requirements and maintain the integrity and exclusivity of the AMG and Maybach.

• Sales and Volume Growth Drive sales growth by setting targets, identifying new Customer segments, and executing effective marketing and sales strategies for AMG and Maybach portfolios ensuring efficiency, quality standards, and profitability.
• Customer Experience Deliver exceptional, personalized service at all Customer touchpoints to enhance brand loyalty and create a premium ownership experience.
• Team Development Build and lead a skilled, motivated team with a focus on training, accountability, and high performance aligned to luxury brand values.
• Drive market share growth and ensure profitability by implementing well-rounded strategies aligned with MBIL directives, leveraging data analytics and modern sales techniques to consistently outperform industry competitors.
• Brand Compliance Ensure all activities comply with legal requirements and maintain the integrity and exclusivity of the AMG and Maybach.

Skillset Requirement

• Leadership and Problem Solving
• Experience of Handling Luxury Customers
• Communication skills and Fluency in English written and Verbal (regional Language is accepted as secondary)
• Experiential marketing
• Grievience Handling of HNI Customers
• Understanding of competition products/Product configurations

• Sales and Volume Growth Drive sales growth by setting targets, identifying new Customer segments, and executing effective marketing and sales strategies for AMG and Maybach portfolios ensuring efficiency, quality standards, and profitability.
• Customer Experience Deliver exceptional, personalized service at all Customer touchpoints to enhance brand loyalty and create a premium ownership experience.
• Team Development Build and lead a skilled, motivated team with a focus on training, accountability, and high performance aligned to luxury brand values.
• Drive market share growth and ensure profitability by implementing well-rounded strategies aligned with MBIL directives, leveraging data analytics and modern sales techniques to consistently outperform industry competitors.
• Brand Compliance Ensure all activities comply with legal requirements and maintain the integrity and exclusivity of the AMG and Maybach.

Skillset Requirement

• Leadership and Problem Solving
• Experience of Handling Luxury Customers
• Communication skills and Fluency in English written and Verbal (regional Language is accepted as secondary)
• Experiential marketing
• Grievience Handling of HNI Customers
• Understanding of competition products/Product configurations

Requirements

Qualification Requirement

Postgraduate/ Master’s degree in Marketing/ Sales.

Experience

Minimum 10 Years of Work Experience in automobile sales, preferably in the premium segment with a minimum work experience of 5 years

Driving marketing activities

• Develop and enforce brand-aligned sales guidelines for AMG and Maybach, ensuring consistent communication.
• Continuously monitor competitor pricing strategies and market dynamics within the luxury segment to maintain competitive advantage and profitability.
• Track market share performance and initiate strategic interventions where required enhance brand positioning & increase Market Share within the assigned Area of Operations.
• Plan, execute, and review sales promotion initiatives aimed at driving awareness, consideration, and conversions within the high-performance and ultra-luxury segments.
• Lead the planning and execution of high-impact events, including product launches, track days, and brand experiences, to reinforce AMG and Maybach exclusivity and performance heritage.
• Cultivate relationships with high-value Customers, VIPs, corporate clients, and industry stakeholders, acting as key brand representatives.
• Implement regular Customer engagement initiatives, both online and offline, to strengthen emotional brand connection and encourage repeat business and implementation across all relevant teams.

Streamline operations

• Ensure consistent and effective handling of all Customer queries, maintaining the highest standards of responsiveness and brand satisfaction.
• Monitor and enhance overall efficiency and effectiveness, ensuring alignment with Mercedes-Benz operational standards and business objectives.
• Oversee compliance with vehicle display and demo car requirements, ensuring specifications and presentation meet Mercedes-Benz India guidelines and market expectations.

Ensuring quality standards

• Ensure strict adherence to all processes and standards in accordance with Mercedes-Benz goals and vision, maintaining consistency and excellence in operations.
• Drive team alignment and discipline, guaranteeing that all potential high net-worth Customers are engaged and served with the highest level of professionalism and expectation aligned to AMG and Maybach brand standards.
• Expand market penetration by ensuring effective outreach and engagement strategies targeting potential AMG and Maybach clientele.
• Guarantee post-sales Customer satisfaction through rigorous follow-up, quality service assurance, and timely resolution of any issues.
• Promote a Customer-focused approach to problem-solving, ensuring all concerns are addressed efficiently and to the complete satisfaction of the Customer.

Information Management

• Ensure all POS standards and operational hygiene requirements are strictly adhered to in accordance with Mercedes-Benz India’s stipulated guidelines.
• Ensure timely follow-up, proper archiving, and accessibility of all communications and information received from Mercedes-Benz India.

Facilitate effective communication by sharing and guiding the team with relevant updates, directives, and market insights to ensure alignment and informed decision-making

Benefits

• 1. Statutory Benefits
• 2. Medi claim
• 3. Incentive