General Manager

Erekrut... Recruitment Made Easy; Delhi; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Erekrut... Recruitment Made Easy in Delhi seeks a Senior Marketing Manager with strong government liaisoning and institutional sales experience, and a proven record in departments like NBCC, CPWD, and PWD.

You will drive growth through government projects, tenders, and strategic partnerships. Responsibilities include developing strategies for government and institutional clients, managing tender processes on GeM and e-procurement portals, building networks with officials and consultants, and

Qualifications

• 4–10 years in Marketing & Sales with at least 4–5 years in government projects.
• Strong experience dealing with NBCC, CPWD, PWD or similar departments.
• Background in furniture, modular interiors, or turnkey interior projects preferred.
• Proven track record of winning government tenders or projects.
• Excellent networking and liaisoning skills.
• Knowledge of GeM portal, tendering systems, and BOQ preparation.
• Good communication, negotiation, and leadership skills.

Responsibilities

• Develop and execute marketing and sales strategies focused on government and institutional clients.
• Handle liaisoning with government departments such as NBCC, CPWD, PWD, etc.
• Identify and track tender opportunities through GeM and e-procurement portals.
• Manage the complete tendering process, including documentation, pricing, submission, and follow-ups.
• Build and maintain strong relationships with key officials, consultants, architects, and contractors.
• Drive business development for furniture, modular kitchens, wardrobes, and interior fit-out projects.
• Coordinate with internal teams, including design, estimation, and execution, for project alignment.
• Ensure timely closure of deals and achievement of revenue targets.
• Monitor competitor activity and market trends in the government sector.
• Ensure compliance with government norms, approvals, and documentation.

Skills

Government liaisoning

Institutional sales

Networking

Leadership

Sales strategy

GeM portal

Tendering

Stakeholder management

Education

Bachelor’s degree in Business, Marketing, Civil, or Interior-related fields

MBA in Marketing

Existing network with government officials and project consultants

Tools

GeM portal

e-procurement portals

BOQ preparation

Job description

Looking for a highly experienced and well-connected Senior Marketing Manager with a strong background in government liaisoning and institutional sales, particularly with departments such as NBCC, CPWD, PWD, and other government bodies.

The ideal candidate should have hands-on experience in furniture, modular solutions, or interior contracting, with the ability to drive business growth through government projects and tenders.

Key Responsibilities

• Develop and execute marketing and sales strategies focused on government and institutional clients.
• Handle liaisoning with government departments such as NBCC, CPWD, PWD, etc.
• Identify and track tender opportunities through GeM and e-procurement portals.
• Manage the complete tendering process, including documentation, pricing, submission, and follow-ups.
• Build and maintain strong relationships with key officials, consultants, architects, and contractors.
• Drive business development for furniture, modular kitchens, wardrobes, and interior fit-out projects.
• Coordinate with internal teams, including design, estimation, and execution, for project alignment.
• Ensure timely closure of deals and achievement of revenue targets.
• Monitor competitor activity and market trends in the government sector.
• Ensure compliance with government norms, approvals, and documentation.

Qualifications / Requirements

• 4–10 years of experience in Marketing & Sales, with a minimum of 4–5 years in government projects.
• Strong experience in dealing with NBCC, CPWD, PWD, or similar departments.
• Background in furniture, modular interiors, or turnkey interior projects preferred.
• Proven track record of winning government tenders/projects.
• Excellent networking and liaisoning skills.
• Strong understanding of GeM portal, tendering systems, and BOQ preparation.
• Good communication, negotiation, and leadership skills.

Preferred Qualifications

• Bachelor’s degree in Business, Marketing, Civil, or Interior-related fields.
• MBA in Marketing preferred but not mandatory.
• Existing network with government officials and project consultants.

Additional Value-Add Expectations

• Experience in high-value project closures in the ₹1 Cr–₹50 Cr range.
• Ability to build a government sales team.
• Strong knowledge of vendor registrations and empanelment processes.
• Knowledge of billing cycles, certifications, and government payment processes.
• Ability to handle multiple projects simultaneously.Strategic mindset for long-term government business expansion.

KPIs / Performance Metrics

• Number of tenders participated in and won.
• Total business generated from the government sector.
• Conversion ratio of leads to projects.
• Strength of government network and repeat business.
• Timely submission and compliance in tendering.