Founding Marketer

LandSeek AI; Hyderabad; On-site; INR 446,000 - 781,000; Full time

Job summary

Landseek AI is hiring a Founding Marketer to lead customer discovery, validate product-market fit, and drive growth strategies in Hyderabad. You will own interviews, test positioning, and run data-driven experiments across LinkedIn, X, YouTube, Instagram, and other channels.

This is a hands-on, founder‑level role with rapid impact and a path to building the marketing team. You’ll work side by side with the founders, shaping messaging, channels, and campaigns that reveal what customers truly

Qualifications

• 7+ years in marketing, including time at an early-stage startup or taking a product, segment or channel from zero to one.
• Customer discovery experience: you've run customer interviews and turned what you heard into positioning or product decisions.
• An experimentation track record: you can walk us through tests you ran, what the results were, and what changed because of them.
• Sharp writing and storytelling across positioning, messaging, landing pages, decks and sales collateral.
• Comfort with numbers: you can read funnels and analytics, and change the plan because of them.
• Hands-on across channels (LinkedIn, X, YouTube, Instagram, outreach, SEO) and able to create content yourself, without waiting on a designer or agency.
• Excellent communication: confident in front of customers, founders, partners and investors.

Responsibilities

• Customer Discovery: Map the segments and how each evaluates land today; conduct interviews and capture exact language.
• Channels & Content: Find which channels reach each segment and create the content for experiments.
• Customer Validation: Run fast tests and define signals like sign-ups, calls booked, or payments.
• Positioning & Messaging: Test value propositions and own the positioning narrative.
• Product Research: Share insights with Product and Engineering and help prioritize features.
• Build the Growth Engine: Scale channels into a repeatable acquisition engine and build the marketing team.

Skills

Marketing strategy

Customer discovery

Experimentation

Copywriting

Analytics

Multi-channel marketing

Communication

Content creation

Tools

LinkedIn

X

YouTube

Instagram

Outreach

SEO

Canva

Figma

CapCut

Premiere Pro

Job description

About Landseek AI

Landseek AI is building the future of how people discover, evaluate, and buy land and other investable real estate assets. We combine AI with rich, on-the-ground data to make real estate decisions faster, smarter, and more transparent for buyers, investors, and developers.

Location: Hyderabad

• Type: Full-time
• Experience: 7+
• Type: In‑Person Only (Hyderabad)

About Landseek AI

Landseek AI is building the future of how people discover, evaluate, and buy land and other investable real estate assets. We combine AI with rich, on-the-ground data to make real estate decisions faster, smarter, and more transparent for buyers, investors, and developers.

We're an ambitious, fast‑moving team of highly passionate Real Estate & AI Researchers —and we want to build products that bring the Real Estate asset class on parity with the Stock Market.

About The Role

We're hiring our Founding Marketer, to help us find product‑market fit.

Y'ou’ll lead customer discovery, customer validation, and take part in product research, using marketing as our fastest instrument for learning. Y'ou’ll run interviews on your own and alongside the founders, and test positioning, messaging, and channels through landing pages, outreach, content, ads, and community. Y'ou’ll run many small, capital‑efficient experiments rather than a few big bets, and turn what you learn into evidence the team can build on.

There's no hierarchy here. Y'ou'll work side by side with the founders, and your findings will directly shape what we build and who we build it for. Once we find fit, Y'ou'll be the one who turns it into a growth engine and builds the marketing team behind it.

Who You Are

• High Integrity: You're honest and transparent in everything you do, with customers, partners, and the team. You keep your word, own your mistakes, and share bad news early.
• High Motivation: You thrive in pre-­PMF ambiguity, take ownership without being asked, and do whatever the stage demands.
• Data Influenced: You set a metric before you launch, and change the plan when the numbers say so.
• Experiment Driven: You turn opinions into tests you can run in days, and learn from every failure.
• Customer Centric: You'd rather talk to a land aggregator than sit in a brainstorm, and you bring back their exact words.
• Entrepreneurial: You think like an owner of the business, work scrappy, and care about revenue over reach.
• Iterative Approach: You ship marketing experiments fast, learn, and improve. You don't wait for perfection.
• Questions Assumptions: You ask "how do we know?", even of the founders, and then go find out.

What Y'ou'll Do

• Customer Discovery:
  • Map the segments (investors, developers, banks, agents, channel partners, aggregators) and how each evaluates land today.
  • Run customer interviews on your own and with the founders, and capture their exact language. Identify the segments with the sharpest pain and the clearest willingness to pay.
• Channels & Content: The instruments for experiments
  • Find which channels reach each segment: LinkedIn, X, YouTube, Instagram, outreach, communities, events, partners, Ads and SEO.
  • Create the content each experiment needs, from posts and carousels to YouTube videos and Instagram Reels, often yourself.
• Customer Validation:
  • Turn hypotheses into fast tests: landing pages, cold outreach, waitlists, demo requests, and pilot offers.
  • Define what counts as a signal before each test (sign-ups, calls booked, payment).
  • Be part of the sales process: join early sales conversations and pilots alongside our Sales Associates and founders, and learn what closes a deal and what stalls one.
  • Kill segments and messages that don't convert, and double down on those that do.
• Positioning & Messaging:
  • Test value propositions, headlines, and offers head to head.
  • Own the positioning narrative: who we're for, what pain points we address, and what value additions we bring to the table.
• Product Research:
  • Share customer insights with Product and Engineering on a regular rhythm.
  • Help prioritize features based on what customers act on, not what they say.
  • Test new features or concepts in the market before they're built.
• Build the Growth Engine:
  • Scale the channels that work into a repeatable acquisition engine.
  • Build the brand, the marketing team, and agency partners behind it.

What Y'ou'll Need

Must-haves

• 7+ years in marketing, including time at an early‑stage startup or taking a product, segment or channel from zero to one.
• Customer discovery experience: you've run customer interviews and turned what you heard into positioning or product decisions.
• An experimentation track record: you can walk us through tests you ran, what the results were, and what changed because of them.
• Sharp writing and storytelling across positioning, messaging, landing pages, decks and sales collateral.
• Comfort with numbers: you can read funnels and analytics, and change the plan because of them.
• Hands‑on across channels (LinkedIn, X, YouTube, Instagram, outreach, SEO) and able to create content yourself, without waiting on a designer or agency.
• Excellent communication: confident in front of customers, founders, partners and investors.

Nice-to-haves

• B2B or enterprise marketing experience, including working closely with sales teams on pipeline and deals.
• Academic background in Marketing from Tier 1 Universities
• Experience in real estate, PropTech, fintech or banking.
• Product marketing experience at a SaaS or AI company.
• Ex‑founder or early employee at a startup.
• A network across real estate, banking or investor circles.
• Fluency in Telugu or Hindi.
• Comfortable on camera, for YouTube videos, Reels and founder‑led content.
• Hands‑on with design and editing tools (Canva, Figma, CapCut, Premiere).
• Uses AI tools (Claude, ChatGPT, Canva AI, CapCut AI) to move faster.
• Experience hiring and managing a small team or agencies.

Skills: landing pages,social media marketing,youtube growth,meta business suite,claude,premiere pro,positioning,figma,ai tools,canva,real estate,short‑form video creation,youtube studio,content marketing,seo,analytics tools