Founding Growth Lead - B2B SaaS

Steps AI, Inc.; Hyderabad; On-site; INR 800,000 - 1,400,000; Full time

Job summary

StepsAI builds AI agents that help businesses sell more, generate leads, and handle customer support automatically. We’re seeking a Founding Growth Lead to take ownership of inbound acquisition and build a scalable growth engine from the ground up.

You’ll work with the founders to experiment with channels, optimize conversions, and drive signups to paid customers across India and international markets.

Qualifications

• 4+ years of hands-on experience in SaaS growth, demand generation, or growth marketing.
• Proven experience generating inbound leads, signups, or revenue for a B2B SaaS product.
• Strong understanding of SEO, performance marketing, landing-page optimization, and conversion funnels.
• Experience executing growth campaigns yourself, not just managing external agencies.
• Strong analytical skills and the ability to connect marketing activities to business outcomes.

Responsibilities

• Own Inbound Growth & Demand Generation and drive traffic, signups, and paying customers.
• Develop repeatable growth processes and identify the best acquisition channels.
• Run experiments, measure results, and scale what works across markets.
• Lead Product-Led Growth, optimize onboarding, and improve conversion funnels.
• Drive Shopify app growth and explore marketplace opportunities.
• Plan and execute performance campaigns and optimize CAC.
• Partner with founders to build a scalable growth engine and report insights.

Skills

SaaS growth

Inbound marketing

SEO

A/B testing

Analytics

Conversion funnels

Growth experiments

Cross-functional collaboration

Tools

GA4

Google Search Console

PostHog

Mixpanel

CRM systems

Job description

Experience: 3 to 8 years (relevant experience matters more than years)

Reports to: Founders

About StepsAI

StepsAI builds AI agents that help businesses sell more, generate leads, and handle customer support automatically.

Our AI agents work across websites, Shopify, WhatsApp, Instagram, Facebook Messenger, and voice calls. They help businesses answer customer questions, recommend products, recover abandoned carts, qualify leads, book appointments, and automate everyday customer interactions.

We're building for businesses in India and global markets.

We have a growing product, real customers, and a team that is constantly shipping new features.

Now we are looking for someone who can help us build a repeatable inbound growth engine.

About the Role

We're looking for a Founding Growth Lead who can take ownership of growing StepsAI’s inbound acquisition from the ground up.

This is not a traditional marketing management role.

We want someone who understands how SaaS companies attract customers, convert website visitors into users, and turn product trials into paying customers.

You will work directly with the founders to identify growth opportunities, experiment with acquisition channels, improve conversions, and build a scalable growth engine.

Your goal is simple: Help more businesses discover StepsAI, try our product, and become paying customers.

Key Responsibilities

1. Own Inbound Growth & Demand Generation

• Develop and execute our inbound growth strategy across India and international markets.


• Drive qualified traffic, product signups, demo requests, and paying customers.


• Identify the best acquisition channels and build repeatable growth processes.


• Run experiments, measure results, and scale what works.

2. SEO, AI Search & Organic Acquisition

• Build an SEO strategy targeting high-intent, business-focused searches.


• Identify keywords, competitor comparisons, and use cases that attract potential buyers.


• Improve StepsAI’s visibility across Google and AI-powered search platforms.


• Work with the content team to create landing pages, comparison pages, guides, and customer stories that generate leads.

3. Product-Led Growth & Conversion Optimization

• Improve the journey from website visitor to signup, product activation, and paid subscription.


• Optimize landing pages, signup flows, onboarding, and conversion funnels.


• Work closely with product and engineering teams to identify and remove friction.


• Run A/B tests and other experiments to improve acquisition and activation.

4. Shopify & Marketplace Growth

• Drive installations and adoption of our Shopify app.


• Improve App Store visibility, listing conversion, activation, and customer feedback.


• Explore other relevant marketplaces, directories, and integration ecosystems.


• Identify opportunities to acquire customers through the platforms they already use.

5. Performance Marketing & Growth Experiments

• Plan and execute targeted campaigns across Google Ads, Shopify App Store Ads, and other relevant channels.


• Test messaging, landing pages, keywords, and offers.


• Optimize acquisition costs and lead quality.


• Make data-backed decisions about which channels deserve more investment.

6. Partnerships & Distribution

• Explore partnerships with Shopify agencies, digital marketing agencies, consultants, and SaaS ecosystems.


• Develop repeatable referral and partner-led acquisition programs.


• Experiment with co-marketing, communities, and industry-specific distribution strategies.

7. Analytics & Growth Ownership

• Own the end-to-end acquisition and conversion funnel.


• Track qualified inbound leads, signups, activation, paid conversions, customer acquisition cost, and revenue.


• Set up and use tools such as GA4, Google Search Console, PostHog, Mixpanel, and CRM reporting.


• Share weekly growth insights, experiments, results, and next steps with the founders.

What We're Looking For

Must Have

• 4+ years of hands-on experience in SaaS growth, demand generation, or growth marketing.


• Proven experience generating inbound leads, signups, or revenue for a B2B SaaS product.


• Strong understanding of SEO, performance marketing, landing-page optimization, and conversion funnels.


• Experience executing growth campaigns yourself, not just managing external agencies.


• Strong analytical skills and the ability to connect marketing activities to business outcomes.


• Ability to independently plan, execute, measure, and iterate on growth experiments.


• Comfortable working in a fast-moving startup with limited resources and high ownership.

Good to Have

• Experience growing a SaaS company from an early stage.


• Experience with product-led growth or self-serve SaaS products.


• Familiarity with Shopify, e-commerce SaaS, AI agents, or customer support platforms.


• Experience with international markets such as the US, UK, or Middle East.


• Experience building agency partnerships, referral programs, or marketplace acquisition channels.


• Familiarity with marketing automation and AI tools.

What Success Looks Like

First 30 Days

• Understand our customers, product, competitors, and acquisition funnel.


• Identify our most promising customer segments and inbound channels.


• Build a measurable growth plan and launch initial experiments.

First 60 Days

• Launch and optimize targeted acquisition campaigns.


• Improve website and signup conversion.


• Build a consistent process for generating qualified inbound opportunities.


• Identify early signals of repeatable acquisition.

First 90 Days

• Establish measurable inbound acquisition channels.


• Increase qualified signups, product activations, and inbound opportunities.


• Demonstrate which growth activities contribute to paying customers.


• Build a clear roadmap for scaling the most effective channels.

Why Join StepsAI?

• Build from zero to one: You'll create our growth engine rather than inherit an established process.


• Real ownership: Your work will directly influence customer acquisition and company revenue.


• Work with founders: Make decisions quickly and see your ideas implemented.


• A product you can demonstrate: Work with AI agents solving real sales and support problems.


• Room to grow: Opportunity to build and eventually lead the growth function as StepsAI scales.

We're looking for someone who enjoys building, experimenting, learning, and taking responsibility for outcomes.

We care much more about what you've actually built and grown than impressive job titles.