Expert - Martech

McKinsey & Company; Gurugram District; On-site; INR 3,500,000 - 7,000,000; Full time

Job summary

McKinsey & Company in India is seeking a senior CRM/Martech lead to design and deliver data-driven loyalty and personalization programs across Email, SMS, Push, App and Web channels.

You will translate marketing briefs into technical requirements, work with data engineers and product teams, and measure ROI to demonstrate impact to stakeholders.

Qualifications

• 8+ years of hands-on experience in CRM execution, Martech delivery, and retention marketing within a digital-first brand or agency context.
• Proven track record of designing and implementing hyper-personalization strategies that leverage AI/ML, predictive analytics, and real-time data streams.
• Proven experience executing 1:1 personalization strategies, deploying predictive models, real-time triggers, and machine-learning-driven customer journeys.
• Demonstrated ability to independently deploy and optimize complex campaigns across Email, SMS, Push, App, and Web channels.
• Strong hands-on experience configuring Customer Data Platforms (CDPs) (e.g., Tealium, Adobe) and Next-Best-Action (NBA) decisioning workflows.
• Strong ability to translate marketing briefs and business KPIs into technical requirements for engineering/data science teams.

Responsibilities

• Own a client service workstream to solve some of the toughest challenges our clients face.
• Design and implement data-driven CRM strategies, optimizing Martech ecosystems and delivering omnichannel customer experiences.
• Collaborate with data engineers, product owners, and creative teams to translate briefs into technical requirements.
• Track campaign performance, calculate Martech-driven ROI, and present impact metrics to stakeholders.
• Drive loyalty program mechanics and retention-focused campaigns across channels.

Skills

CRM execution

Martech delivery

Retention marketing

AI/ML personalization

Real-time data

CDP expertise

Job description

Job Description:

Who You'll Work With

Driving lasting impact and building long-term capabilities with our clients is not easy work. You are the kind of person who thrives in a high performance/high reward culture - doing hard things, picking yourself up when you stumble, and having the resilience to try another way forward.

In return for your drive, determination, and curiosity, we'll provide the resources, mentorship, and opportunities you need to become a stronger leader faster than you ever thought possible. Your colleagues—at all levels—will invest deeply in your development, just as much as they invest in delivering exceptional results for clients. Every day, you'll receive apprenticeship, coaching, and exposure that will accelerate your growth in ways you won’t find anywhere else.

When you join us, you will have:

• Continuous learning: Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast-paced learning experience, owning your journey.
• A voice that matters: From day one, we value your ideas and contributions. You’ll make a tangible impact by offering innovative ideas and practical solutions, all while upholding our unwavering commitment to ethics and integrity. We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes.
• Global community: With colleagues across 65+ countries and over 100 different nationalities, our firm’s diversity fuels creativity and helps us come up with the best solutions for our clients. Plus, you’ll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences.
• World-class benefits: On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well-being for you and your family.

Your Impact

You will join a client service team and take ownership of a workstream to solve some of the toughest challenges our clients face.

Your work will drive customer lifecycle growth and retention by designing and executing data-driven CRM strategies, optimizing Martech ecosystems, and delivering hyper-personalized, omnichannel customer experiences for clients.

Your Qualifications and Skills

• 8+ years of hands-on experience in CRM execution, Martech delivery, and retention marketing within a digital-first brand or agency context
• Proven track record of designing and implementing hyper-personalization strategies that leverage AI/ML, predictive analytics, and real-time data streams
• Proven experience executing 1:1 personalization strategies, deploying predictive models, real-time triggers, and machine-learning-driven customer journeys
• Demonstrated ability to independently deploy and optimize complex campaigns across Email, SMS, Push, App, and Web channels
• Strong hands-on experience configuring Customer Data Platforms (CDPs) (e.g., Tealium, Adobe) and Next-Best-Action (NBA) decisioning workflows
• Strong ability to translate marketing briefs and business KPIs into technical requirements for engineering/data science teams
• Experience managing cross-functional workstreams, collaborating closely with data engineers, product owners, and creative teams
• Proven capability to track campaign performance, calculate Martech-driven ROI, and present impact metrics to stakeholders
• Practical understanding of loyalty program mechanics, point structures, and retention-focused partnership campaigns

Requirements