Experienced Director of Consumer Data Collection and Activation for Digital

remotepromsp; India; On-site; INR 3,500,000 - 7,000,000; Full time

Job summary

blithequark is a data‑driven organization focusing on customer engagement and loyalty. We seek a Director of Consumer Data Collection and Activation to lead first‑party data strategies across digital channels, collaborating with cross‑functional teams to deliver measurable customer value.

You will develop integrated data collection and activation strategies, optimize data structures, and drive personalized journeys through CRM campaigns, while ensuring privacy compliance and data governance.

Qualifications

• Bachelor’s degree with 8–12 years in Digital Consumer Engagement, CRM or related fields.
• Strong communication and collaboration skills.
• Strategic thinking, translating business goals into engagement strategies.
• Proficiency with marketing automation and CRM platforms.
• Solid understanding of data analysis, segmentation and targeting.
• Track record of driving results-oriented initiatives and measuring impact.

Responsibilities

• Develop and implement integrated first-party data collection and activation strategies across digital ecosystems.
• Design and optimize data collection structures, including website cookies, user registrations and surveys.
• Investigate opportunities for data enrichment to enhance consumer profiles and segmentation.
• Define and execute personalized customer journeys across digital ecosystems.
• Orchestrate end-to-end digital CRM campaigns and data-driven content strategies.
• Collaborate closely with Advertising, IMX Media, Martech, and other internal teams to align data strategies with business objectives.
• Foster a culture of data sharing and cross-functional collaboration.
• Work with legal and compliance teams to ensure data collection complies with privacy regulations and industry standards.
• Implement consent-management processes to obtain explicit permission from consumers.

Skills

First-party data

CRM platforms

Marketing automation

Data analysis

Segmentation & targeting

Communication & collaboration

Education

Bachelor’s degree

Tools

Marketing automation tools

CRM systems

Job description

Introduction

blithequark is a data‑driven organization focused on customer engagement and loyalty. Our portfolio includes a range of brands, and we foster a culture of creativity, collaboration, and innovation.

Job Overview

The Director of Consumer Data Collection and Activation leads first‑party data strategies across digital channels, collaborating with cross‑functional teams to deliver measurable customer value.

Key Responsibilities

• Develop and implement integrated first‑party data collection and activation strategies across digital ecosystems.
• Design and optimize data collection structures, including website cookies, user registrations and surveys.
• Investigate opportunities for data enrichment to enhance consumer profiles and segmentation.
• Define and execute personalized customer journeys across digital ecosystems.
• Orchestrate end‑to‑end digital CRM campaigns and data‑driven content strategies.
• Collaborate closely with Advertising, IMX Media, Martech, and other internal teams to align data strategies with business objectives.
• Foster a culture of data sharing and cross‑functional collaboration.
• Work with legal and compliance teams to ensure data collection complies with privacy regulations and industry standards.
• Implement consent‑management processes to obtain explicit permission from consumers.

Qualifications and Experience

• Bachelor’s degree and 8–12 years of experience in Digital Consumer Engagement, CRM or related fields.
• Strong communication and collaboration skills.
• Strategic thinking, translating business goals into engagement strategies.
• Proficiency with marketing automation and CRM platforms.
• Solid understanding of data analysis, segmentation and targeting.
• Track record of driving results‑oriented initiatives and measuring impact.

Benefits

• Competitive salary and benefits package.
• Learning and development opportunities, including training programs, workshops and conferences.
• Professional growth within a collaborative and inclusive culture.