Executive - YouTube Growth (MPSC)

Drishti Group; Dadri; On-site; INR 800,000 - 1,100,000; Full time

Job summary

Drishti Group is seeking a creative YouTube Growth Executive/Associate to accelerate the Maharashtra MPSC by Drishti IAS channel. You will manage daily operations, publish content aligned to exam cycles, and collaborate with editors, designers, and educators to deliver value to aspirants.

The role requires 2+ years of channel growth experience, strong Marathi and English skills, and a solid grasp of YouTube SEO, analytics and monetization policies.

Qualifications

• Minimum 2 years managing YouTube channels, preferably in EdTech.
• Strong Marathi and English written and spoken communication.
• Solid grasp of YouTube SEO, analytics and content strategy.
• Ability to plan content calendars aligned to exam cycles and deadlines.

Responsibilities

• Oversee daily operations of the Maharashtra MPSC by Drishti IAS YouTube channel.
• Plan content calendars and publishing aligned to exam cycles (Prelims, Mains, Interview).
• Optimize videos for SEO including titles, descriptions, tags, keywords and thumbnails.
• Monitor analytics and drive growth in subscribers, watch time and engagement.
• Research trends and ensure compliance with YouTube monetization and copyright.

Skills

YouTube Studio

Analytics

YouTube SEO

Content planning

Audience growth

Video editing basics

Communication

Tools

Google Analytics

TubeBuddy

VidIQ

Canva

Job description

Job Purpose

We are looking for a creative and results-driven YouTube Growth Executive / Associate with at least 2 years of experience in managing and growing YouTube channels in the EdTech PCS vertical. The ideal candidate should have strong knowledge of the Maharashtra MPSC exam, YouTube SEO, content strategy, audience engagement, analytics and channel optimization.

The candidate will be responsible for the growth of the Maharashtra MPSC by Drishti IAS YouTube channel, increasing views, subscribers, watch time and overall channel performance among Maharashtra MPSC aspirants.

Primary Job Responsibilities

Channel Operations & Content Planning

• Manage and oversee daily operations of the Maharashtra MPSC by Drishti IAS YouTube channel.
• Create content calendars and publishing schedules aligned to the Maharashtra MPSC exam cycle (Prelims, Mains, Interview) and current affairs.
• Coordinate with video editors, designers, and educators.
• Track the exam notifications, syllabus and pattern updates of Maharashtra MPSC and plan timely content around them.

YouTube SEO & Optimization

• Optimize videos for YouTube SEO including:
  • Titles
  • Descriptions
  • Tags
  • Keywords
  • Thumbnails
• Develop and execute YouTube growth strategies for the channel, including playlists, shorts and live classes.

Analytics, Growth & Engagement

• Monitor channel analytics and prepare performance reports.
• Improve audience retention and engagement metrics.
• Handle community engagement including comments and audience interaction.
• Implement strategies to increase:
  • Subscribers
  • Watch hours
  • CTR (Click Through Rate)
  • Viewer retention

Research, Compliance & Trends

• Research trending topics and competitor strategies in the Maharashtra MPSC YouTube space.
• Manage YouTube monetization and copyright compliance.
• Stay updated with latest YouTube algorithm changes and trends.

Who can apply?

• Candidates with minimum 2 years of experience managing YouTube channels.
• Candidates who have worked in the EdTech PCS vertical (YouTube).
• Candidates with good knowledge of the Maharashtra MPSC exam and its aspirants.
• Candidates must have good command over written and spoken Marathi and English.
• Candidates who are up‑to‑date with YouTube trends and viral formats.
• Candidates who can work independently and meet deadlines.

Specific Knowledge & Vacancy

YouTube Growth Executive / Associate for Maharashtra MPSC by Drishti IAS YouTube channel management and growth.

Required Skills

• Strong understanding of YouTube Studio and Analytics.
• Knowledge of YouTube SEO and algorithm.
• Knowledge of the Maharashtra MPSC exam (syllabus, pattern, stages and aspirant needs).
• Experience of working on a YouTube channel in the EdTech PCS vertical.
• Good command over written and spoken Marathi and English.
• Experience with thumbnail strategy and A/B testing.
• Basic understanding of video editing workflows.
• Excellent communication and content planning skills.
• Ability to analyze performance data and generate insights.
• Knowledge of audience growth strategies.

Preferred Tools & Platforms

• YouTube Studio
• Google Analytics
• TubeBuddy / VidIQ
• Canva / Photoshop

Major KRA (SMART)

• Subscriber growth
• Watch time increase
• Video views/Engaged views
• Engagement rate
• Click-through rate (CTR)
• Audience retention
• Revenue growth