Executive - YouTube Growth (MPPSC)

Drishti Group; Dadri; On-site; INR 300,000 - 480,000; Full time

Job summary

Drishti IAS YouTube channel management is seeking a creative YouTube Growth Executive/Associate with 2+ years of experience in EdTech PCS YouTube growth. You will drive MPPSC content strategy, optimization, and audience engagement to enhance views, subscribers, watch time, and overall channel performance.

You will oversee daily operations, plan content around Prelims, Mains, and Interview cycles, collaborate with editors and educators, and implement data-driven improvements across SEO, formats,

Qualifications

• Minimum 2 years of experience managing YouTube channels, preferably in the EdTech PCS space.
• Strong written and spoken Hindi and English.
• Deep knowledge of MPPSC exam content, syllabus, patterns and aspirants.
• Up-to-date with YouTube trends and viral formats.

Responsibilities

• Manage daily operations of the MPPSC by Drishti IAS YouTube channel.
• Create content calendars and publishing schedules aligned to the MPPSC cycle and current affairs.
• Coordinate with video editors, designers, and educators.
• Track MPPSC exam notifications, syllabus and pattern updates and plan content accordingly.
• Optimize videos for YouTube SEO: titles, descriptions, tags, keywords, thumbnails.
• Develop growth strategies including playlists, shorts and live classes.
• Monitor channel analytics and prepare performance reports.
• Improve subscribers, watch hours, CTR and viewer retention.
• Research trends and competitor strategies; manage monetization and copyright compliance.

Skills

YouTube Studio

YouTube SEO

Content planning

Analytics

Tools

Google Analytics

TubeBuddy

VidIQ

Canva

Photoshop

Job description

Job Purpose

We are looking for a creative and results-driven YouTube Growth Executive / Associate with at least 2 years of experience in managing and growing YouTube channels in the EdTech PCS vertical. The ideal candidate should have strong knowledge of the MPPSC exam, YouTube SEO, content strategy, audience engagement, analytics and channel optimization.

The candidate will be responsible for the growth of the MPPSC by Drishti IAS YouTube channel, increasing views, subscribers, watch time and overall channel performance among MPPSC aspirants.

Primary Job Responsibilities

Channel Operations & Content Planning

• Manage and oversee daily operations of the MPPSC by Drishti IAS YouTube channel.
• Create content calendars and publishing schedules aligned to the MPPSC exam cycle (Prelims, Mains, Interview) and current affairs.
• Coordinate with video editors, designers, and educators.
• Track the exam notifications, syllabus and pattern updates of MPPSC and plan timely content around them.

YouTube SEO & Optimization

Optimize videos for YouTube SEO including:

• Titles
• Descriptions
• Tags
• Keywords
• Thumbnails

Develop and execute YouTube growth strategies for the channel, including playlists, shorts and live classes.

Analytics, Growth & Engagement

Monitor channel analytics and prepare performance reports.

• Improve audience retention and engagement metrics.
• Handle community engagement including comments and audience interaction.
• Implement strategies to increase:
  • Subscribers
  • Watch hours
  • CTR (Click Through Rate)
  • Viewer retention

Research, Compliance & Trends

• Research trending topics and competitor strategies in the MPPSC YouTube space.
• Manage YouTube monetization and copyright compliance.
• Stay updated with latest YouTube algorithm changes and trends.

Who can apply?

• Candidates with minimum 2 years of experience managing YouTube channels.
• Candidates who have worked in the EdTech PCS vertical (YouTube).
• Candidates with good knowledge of the MPPSC exam and its aspirants.
• Candidates must have good command over written and spoken Hindi and English.
• Candidates who are up-to-date with YouTube trends and viral formats.
• Candidates who can work independently and meet deadlines.

Specific Knowledge & Vacancy

YouTube Growth Executive / Associate for MPPSC by Drishti IAS YouTube channel management and growth.

Required Skills

• Strong understanding of YouTube Studio and Analytics.
• Knowledge of YouTube SEO and algorithm.
• Knowledge of the MPPSC exam (syllabus, pattern, stages and aspirant needs).
• Experience of working on a YouTube channel in the EdTech PCS vertical.
• Good command over written and spoken Hindi and English.
• Experience with thumbnail strategy and A/B testing.
• Basic understanding of video editing workflows.
• Excellent communication and content planning skills.
• Ability to analyze performance data and generate insights.
• Knowledge of audience growth strategies.

Preferred Tools & Platforms

• YouTube Studio
• Google Analytics
• TubeBuddy / VidIQ
• Canva / Photoshop

Major KRA (SMART)

• Subscriber growth
• Watch time increase
• Video views/Engaged views
• Engagement rate
• Click-through rate (CTR)
• Audience retention
• Revenue growth