Executive - SEO

AdLift India; Gurugram District; On-site; INR 350,000 - 650,000; Full time

Job summary

AdLift India is seeking an SEO Specialist to develop and implement comprehensive strategies that boost organic rankings and targeted traffic. You will conduct keyword research, optimize on-page elements, and work with content teams to align with SEO goals.

Candidate should have 1–3 years of SEO experience, strong analytical skills, and proficiency with Google Analytics, SEMrush, and Moz. Bachelor's degree required; master's preferred. This is an on-site role in Gurugram, India.

Qualifications

• Bachelor's degree in marketing, Business, or a related field; Master’s preferred.
• 1–3 years of SEO experience focusing on strategy and execution.
• Proven track record of improving search rankings and organic traffic.
• Deep understanding of SEO best practices, algorithms, and ranking factors.
• Experience with SEO tools like Google Analytics, SEMrush, Moz, etc.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration skills.

Responsibilities

• Develop and implement comprehensive SEO strategies to improve organic search rankings and drive targeted traffic.
• Conduct thorough keyword research to identify opportunities for content optimization and creation.
• Optimize website content, meta tags, URLs, and other on-page elements for visibility.
• Build and execute off-page optimization strategies, including link-building.
• Collaborate with IT to address technical SEO issues (site speed, mobile optimization, crawlability).
• Coordinate with content creators to ensure alignment with SEO goals.
• Utilize analytics tools to monitor SEO performance and provide actionable reports.
• Stay abreast of industry trends and algorithm updates to improve SEO strategies.

Skills

SEO strategy

Keyword research

On-page optimization

Off-page optimization

Analytics

Communication

Collaboration

Education

Bachelor's degree in marketing or related field

Master's degree a plus

Tools

Google Analytics

SEMrush

Moz

Job description

Job Description:

Essential Duties and Responsibilities:

• Develop and implement comprehensive SEO strategies to improve organic search rankings and drive targeted traffic to our digital properties.
• Conduct thorough keyword research to identify opportunities for content optimization and creation.
• Optimize website content, meta tags, URLs, and other on-page elements to align with SEO best practices and improve search engine visibility.
• Build and execute off-page optimization strategies, including link-building, to enhance the authority and credibility of our digital assets.
• Collaborate with the IT team to address technical SEO issues, including site speed, mobile optimization, and crawlability.
• Work closely with content creators to ensure that new and existing content aligns with SEO goals and strategies.
• Utilize analytics tools to monitor SEO performance, track key metrics, and provide regular reports with actionable insights.
• Stay abreast of industry trends, algorithm updates, and emerging technologies to ensure the continuous improvement of SEO strategies.

Education and/or Work Experience Requirements:

• Bachelor’s degree in marketing, Business, or a related field. Master’s degree is a plus.
• 1 to 3 years of experience in SEO, with a focus on strategy and execution.
• Proven track record of improving search engine rankings and organic traffic.
• Deep understanding of SEO best practices, algorithms, and ranking factors.
• Experience with SEO tools such as Google Analytics, SEMrush, Moz, etc.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration skills.

Requirements: