Executive / Senior Specialist / Assistant Manager - Consumer & Market Insights

Scrubsy; Gurugram District; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Scrubsy, India’s #1 foam-based household cleaner, is building a Consumer & Market Insights function in Gurugram to put the consumer at the center of launches—formulations, fragrances, packaging and campaigns.

As Executive / Senior Specialist / Assistant Manager, you will run day-to-day research, coordinate with agencies, analyze data and turn findings into clear, actionable insights to guide product and marketing decisions within our fast-growing D2C organisation.

Qualifications

• 4 to 7 years of experience in consumer insights or market research.
• Hands-on exposure to Qualitative and Quantitative research.
• Knowledge of Research Methodology to design and run studies.
• Ability to interpret data from surveys and tracking to actionable insights.
• Experience with consumer interactions and insights.
• Qualitative experience with exploratory research (FGDs/IDIs/immersions) and summarising themes.
• Strong Excel and PowerPoint skills.
• Graduate or postgraduate degree, MBA/PGDM (Marketing) or equivalent.

Responsibilities

• Support end-to-end research from brief to final report.
• Coordinate agency and field partners and track timelines.
• Analyze transcripts, verbatims, surveys and market data for trends.
• Build insight-led presentations and toplines for leadership.
• Monitor post-launch feedback from D2C and marketplaces.
• Conduct desk research on category, competitors and trends.
• Maintain trackers and research budgets and timelines.
• Use GenAI and analysis tools to speed up synthesis and reporting.

Skills

Qualitative research

Quantitative research

Research methodology

Data interpretation

Excel

PowerPoint

Education

MBA / PGDM (Marketing)

Tools

AI-driven insight tools

Social listening platforms

Brand tracking platforms

Job description

Role: Executive / Senior Specialist / Assistant Manager - Consumer & Market Insights

About Us: Scrubsy is India’s #1 foam-based household cleaner - trusted by thousands of families for kitchen, bathroom, footwear, and all-purpose cleaning. We’re a fast growing D2C brand under BoldChem Science Pvt. Ltd., scaling rapidly across Amazon, our own website, and quick commerce platforms. We are a funded organization. We move fast, we care deeply about quality and we’re building the team that is passionate!

Brief: Scrubsy is building out a dedicated Consumer & Market Insights function to put the consumer at the centre of everything we launch, from formulations to fragrance to packaging to campaigns.

As Executive / Senior Specialist / Assistant Manager - Consumer and Market Insights, you will be a core member of that team, working closely with the Senior Manager - Consumer and Market Insights. You will run the day-to-day research: Coordinating fieldwork with agency partners, Supporting Qualitative and Quantitative studies, Analysing Consumer and Market Data and turning them into clear, well-told and actionable findings.

Key Responsibilities

• Support end-to-end research. Help plan and run Qualitative and Quantitative studies from Brief to Final Report.
• Coordinate agency and field partners. Share briefs, discussion guides and questionnaires, track timelines and fieldwork quality, and keep projects moving on schedule.
• Analyse and synthesise. Work through transcripts, verbatims, surveys and market data to pull out trends, themes, need states and clear takeaways.
• Build the story. Prepare clean, insight-led presentations and toplines for the Leadership and cross-functional teams.
• Track the consumer after launch. Monitor reviews, ratings, feedback and repeat signals from our D2C website and marketplaces, and flag what needs attention.
• Do desk research. Scan Category, Competitor and Trend information to support study design and brand, R&D and marketing questions.
• Keep the insights engine organised. Maintain trackers, a library of past studies and learnings, and research budget and timeline records.
• Use modern tools. Use GenAI and analysis tools to speed up synthesis and reporting without losing rigour.

What We Are Looking For

Mandatory Requirement

• 4 to 7 years of experience in consumer insights or market research, in an agency, a brand or a D2C company.
• Hands-on exposure to Qualitative research and Quantitative research.
• Hands-on knowledge of Research Methodology: you know which approach fits which questions work and can design and run studies accordingly.
• Hands-on data interpretation: You can work through surveys and tracking data and turn them into clear, actionable insights.
• Experience with Consumer interactions and insights, from speaking with consumers to drawing out what matters.
• Qualitative experience, particularly exploratory research (FGDs, IDIs or immersions), and the ability to summarise them into themes.
• Good command of Excel and PowerPoint.
• Graduate or postgraduate degree, ideally MBA / PGDM (Marketing) or equivalent.

Additional Requirement

• Exposure to AI-driven insight tools, social listening platforms, or e-commerce/quick-commerce analytics
• Exposure to FMCG (Home care, Personal care) industry.
• Experience supporting NPD launches from exploratory research through to post-launch evaluation.
• Brand health tracking experience.
• Concept testing experience.
• Pre and Post Campaign evaluation experience.
• Familiarity with syndicated data and brand tracking platforms.

Who You Are

• Proactive - You don't wait to be told a metric or perception is slipping; before marketing asks "what happened," and you come with the why, not just the what
• Ownership Driven - You own the research question end-to-end — from writing the brief to fieldwork to the final recommendation that actually gets used
• Data Conscious - You validate every insight or "consumer said" claim across segments, methodologies, and sample sizes before it goes to leadership
• Organized - you run a busy, always-on calendar of trackers, ad-hoc studies, and agency deliverables across multiple categories without a wave, deadline, or stakeholder slipping through the cracks.
• Progressive Learner - You understand that Learning is a continuous process and are willing to learn new methodologies and ways of working, while being unafraid to think outside the box and putting across your PoV.