EXECUTIVE N - PROJECT SALES

Asian Paints

Visakhapatnam

On-site

INR 800,000 - 1,200,000

Full time

7 days ago

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Job summary

Asian Paints is seeking an Area Sales Executive – Project Sales to drive project-based sales across India. The role demands strong customer focus, stakeholder management, and the ability to navigate primary and secondary sales channels.

The candidate should be mobile pan-India and willing to travel to project sites. MBAs with sales & marketing specialization from a reputed institute are preferred, along with full-time degrees and a proven ability to build relationships with key accounts,

Qualifications

MBA / PGDM in Sales and Marketing from Tier II B-School with minimum 50% marks.
Graduation and Post-Graduation must be through a full-time course.

Responsibilities

Conduct planning and analysis for all segments and prepare a growth plan for business development.
Identify growth opportunities and drive initiatives to gain market share across segments and geographies.
Design and run interventions to upgrade customers on usage of high-end premium products.
Ensure strong customer focus and build relations with builders, architects, consultants, etc.
Develop relationships with applicators using loyalty clubs and promotions.
Expand the number of applicators loyal to Asian Paints by adding new ones.
Integrate with Retail, Services, and Commercial teams to ensure lead generation and timely service.
Collaborate with Supply Chain to estimate stock and ensure material availability.
Monitor input utilization within permissible limits.

Skills

Product Knowledge

Analytical Skills

Negotiation skills

Education

MBA / PGDM in Sales & Marketing

Full-time Graduation & Post-Graduation

Job description

Job Description

Job Title: Area Sales Executive – Project Sales

Department: Project Sales

Reporting to: Regional Manager – Project Sales / Area Manager – Project Sales

Grade: Executives/Executive (F/OF)

Jobs Reporting Into: None

Location / Unit: PAN India

Role Description

Job Purpose

The position is that of a frontline sales Manager who would primarily be responsible for driving sales in different segments of project sales and having a strong customer focus, ability to understand dynamics of secondary and primary sales and has the ability to nurture and manage the network and stakeholders thereby, achieving overall business objectives.

Primary Responsibilities

Business Responsibility Areas

(Please detail out at least 8-10 responsibility areas)

Business Objectives

Conduct planning and analysis for all segments in Project Sales and prepare a growth plan for business development in each segment.
Identify growth opportunities and drive initiatives to gain market share with a specific focus on identified key accounts, segments, geographies, and products.
Design and run interventions to upgrade customers on usage of high-end premium products.
Ensure strong customer focus with high priority to build and maintain business relations with key stakeholders like builders, architects, consultants, etc.

Key Performance Indicators

Overall Value target
Value target - Segments, geographies or key accounts and product level
Growth and Retention of a targeted set of applicators

Applicator Engagement

Develop relationships with and engage applicators using various tools available at his disposal like loyalty clubs, promotions, etc.
Focus on Applicator business development by developing a strong understanding of the business of the applicators.
Expand the number of applicators loyal to Asian Paints by constantly adding newer applicators and nurturing the old ones.

Market Development

Improve market practices, with a view to providing superior customer experience, through various initiatives like contractor professionalization, promoting usage of automated tools etc.
Actively liaison with marketing function via various activities like providing feedback, activations, actively tracking competition practices etc.
Actively work towards improving customer experience via working on various service initiatives

Integrate

Integrate with Retail, Services, and Commercial teams to ensure lead generation, timely customer service, freight cost within budget, and dealer account reconciliation.
Analyze and estimate the stock requirement and integrate with Supply Chain to ensure timely material availability.
Monitor the Input Utilization within the permissible limits.

Team Management