EXECUTIVE II - SALES ENGINEERING

Asian Paints Limited; India; On-site; INR 250,000 - 400,000; Full time

Job summary

Asian Paints Limited is seeking frontline sales personnel to drive growth and market penetration of waterproofing products in project sales across India. You will engage applicators, contractors and stakeholders, conduct trainings, and convert leads through site visits and sampling.

The role requires travel pan India, strong communication, MS Excel proficiency, and a Civil engineering background. You will collaborate with market development and project teams to meet business objectives.

Qualifications

• Essential B.E / B. Tech (Civil) from Tier III/IV Engineering institutes
• Other graduation qualifications to be considered only in cases where relevant experience is found suitable
• Minimum of 50% marks throughout education without any backlogs
• Graduation must be through a full time course Desired

Responsibilities

• Identify market potential for waterproofing products in Project Sales (Geography and Key Accounts)
• Generate leads through direct project site visits and stakeholders like Project Sales Officers, Applicators and Dealers
• Conduct site inspections based on leads and proposals including sampling to convert sites
• Focus on product mix and ensure product addition in BOQ of the site Technical Assistance
• Provide technical assistance pre and post sales at project sites related to waterproofing products
• Undertake on-site sampling for waterproofing products to build customer confidence Market Development
• Identify and engage with medium to large waterproofing applicators, consultants for market expansion
• Build long term relationships with stakeholders through training and on-site assistance
• Brief about products and systems with Specifiers and Consultants to generate business Training
• Identify and train Project Sales Applicators on practical application of waterproofing products
• Coordinate with Marketing to send collaterals and training material to Applicators Market Intelligence
• Assist Marketing in product trials and building inferences on APL product strength vs market
• Identify non-APL stakeholders and convert to APL through product demonstrations
• Integrate with Research and Technology for new product development based on market feedback

Skills

Communication skills

MS Excel

MS Office

Product knowledge

Education

B.E / B.Tech (Civil) from Tier III/IV Engineering institutes

Other graduation qualifications considered if relevant experience

Tools

MS Excel

MS Office

Job description

The position is that of frontline sales personnel who would primarily be responsible for growth and penetration of waterproofing products in project sales segments in defined geography through lead conversions and product trainings to various stake holders like applicators, contractors and thereby achieving overall business objectives

Business objectives

• Identify, index and review market potential for waterproofing products in Project Sales (Geography and Key Accounts)
• Generate leads through direct project site visits and various stakeholders like Project Sales Officers, Applicators and Dealers
• Conduct site inspection based on leads and make proposals including sampling to convert sites
• Focus on product mix and ensure product addition in Basic Order Quantity (BOQ) of the site Technical Assistance
• Provide technical assistance pre and post sales at the project sites related to waterproofing products
• Undertake on-site sampling for waterproofing products to build customer confidence Market Development
• Identify and engage with set of medium to large waterproofing applicators, consultants etc. for the purpose of market expansion and upgradation
• Build long term relationship with the identified set of stakeholders through regular product training and on-site assistance
• Brief about products and systems with Specifiers and Consultants to generate business Training
• Identify and train Project Sales Applicators on practical application of waterproofing products at regular intervals
• Coordinate with Marketing function to send out collaterals and relevant training material to the Applicators Market Intelligence
• Assist Marketing function in conducting product trials and building inferences on APL product strength vis‑à‑vis products in the market
• Identify non-APL business stakeholders and take measures to convert to APL account through product demonstration initiatives
• Integrate with Research and Technology function for new product development based on feedback of product trends in the market

Key Performance Indicators

Value Target for Waterproofing Products in Project Sales

Qualifications

• Essential B.E / B. Tech (Civil) from Tier III/IV Engineering institutes;
• Other graduation qualifications to be considered only in cases where relevant experience is found suitable
• Minimum of 50% marks throughout education without any backlogs
• Graduation must be through a full time course Desired

Previous Experience

• Desired 1 - 5 years’ experience preferable in Civil construction / chemicals company (Techno-commercial roles), Waterproofing experience preferred
• Product knowledge on construction chemicals and waterproofing products
• Planning and result orientation
• Communication skills- verbal and written Additional Requirements
• Role involves visiting project sites which requires extensive travelling
• Applicant should be mobile pan India as the said role is transferrable in nature
• Proficiency with MS – Office, in particular MS – Excel is mandatory.