Digital Marketing- Email Specialist

UWorld; Hyderabad; On-site; INR 1,500,000 - 2,400,000; Full time

Job summary

UWorld, a global leader in exam prep, seeks an experienced Senior Email Marketing Specialist to drive demand generation and growth marketing. Based in Hyderabad, you will collaborate with US stakeholders to execute and optimize B2B and B2C email campaigns and related automations.

You will measure traditional marketing analytics, nurture leads, and improve campaign performance. A strong background in Pardot/Salesforce and 5+ years of email marketing is required.

Qualifications

• Strong analytical thinking and data-driven decision making.
• Excellent verbal and written communication across stakeholders.

Responsibilities

• Develop, execute, and measure high-quality B2B and B2C campaigns across online platforms.
• Manage email campaigns end-to-end: plan, target, set up, implement, and report.

Skills

Analytical skills

Communication

Organizational skills

Multitasking

Deadline-driven

Education

Master's/Bachelor's in marketing, digital marketing, communications, business, or any relevant field

Tools

Pardot

Salesforce

Job description

UWorld is a global leader in high-stakes exam preparation for medical, nursing, accounting, law, and college admissions. We are strategically expanding our influencer and partnership initiatives to strengthen brand visibility across both the US and India, ensuring that students, professionals, and institutions see UWorld as their trusted exam prep partner.

We seeks a Senior Email Marketing Specialist to develop, execute, and measure email marketing campaigns and related campaign automations. Primary responsibilities are demand generation, growth marketing, and campaign operations. The Email Marketing Specialist is also responsible for regularly measuring and reporting traditional marketing and campaign analytics. This role will be based out of Hyderabad, India, and will work closely with stakeholders in the US.

Responsibilities:

• Develop, implement, and manage high-quality B2B and B2C acquisition programs, campaigns, and activities across the business's online platforms
• Manage email marketing campaigns from beginning to end through plan development, targeting, setup, implementation, and reporting/analysis
• Initiate and manage lead nurturing programs to accelerate prospect movement through the demand generation funnel
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Plan, execute, and measure experiments and conversion tests
• Analyze data and make smart recommendations to increase traffic, the number of quality leads, and conversion rates
• Use benchmark data from internal and external sources and research and evaluate market behavior, trends, and competitors to identify opportunities for improvement
• Develop and measure key metrics around the business including deliverability, user acquisition, conversion rates, account engagement and engagement rates
• Design, develop, and maintain regular reporting on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Collaborate effectively with US-based stakeholders to align on strategies and execution

Minimum Education Required:

• Master's/Bachelor's in marketing, digital marketing, communications, business, or any relevant field

Required Skills:

• Strong analytical skills and data-driven thinking
• Ability to interact, communicate, and present ideas in a collaborative environment
• Solid organizational, planning, and self-motivation skills
• Excellent verbal and written communication skills
• Ability to multitask and perform under tight deadlines

Minimum Experience Required:

• 5+ years of experience in email marketing, with a strong portfolio of successful campaigns
• Strong experience with marketing automation tools and sales CRMs (preferably Pardot and Salesforce)
• Extensive experience with effective digital marketing copy and behavioral triggers
• Demonstrable experience generating high-performing demand gen campaigns
• Experience in managing B2B outreach cadences and/or Account Based Marketing (ABM) campaigns and tools
• Demonstrable experience of moving prospects through all stages of the marketing funnel.

Why Join UWorld?:

• Be part of a trusted global edtech brand that's helping millions of students and professionals achieve their goals
• Lead a key strategic function with a direct impact on our brand growth across two of the world's most dynamic markets
• Enjoy competitive compensation, comprehensive benefits, and significant opportunities for professional growth