Email Marketing

People10 Techno Soft; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

People10 in Bengaluru is seeking a seasoned B2B email marketing specialist to plan, design, and execute targeted campaigns aligned with sales goals. You will own end-to-end execution, including segmentation, content coordination, A/B testing, and performance tracking to drive qualified MQLs and pipeline.

Collaborating with Sales and BD, you’ll tailor outreach by industry and persona, ensure deliverability and compliance with global policies, and continually refine targeting through market

Qualifications

• 5–7 years of hands‑on B2B email marketing experience in IT services ( Mandatory )
• Strong command of email marketing tools such as MailChimp, HubSpot, SalesLoft, Outreach, Apollo, etc.
• Proven ability to deliver consistent pipeline contribution and meet MQL targets
• Good knowledge of US and international B2B buyer personas
• Excellent analytical skills for performance tracking and reporting
• Strong coordination abilities across cross‑functional teams
• Understanding of content strategy, email personalization, and messaging variations
• High attention to detail with a strong sense of ownership and accountability

Responsibilities

• Plan, design, and execute targeted email marketing campaigns aligned with sales goals
• Manage end-to-end campaign execution including segmentation, content coordination, A/B testing & tracking performance
• Maintain and enrich high-quality email prospect databases using automation and research tools
• Work closely with the Sales & Business Development team to customize outreach strategies by industry and persona
• Ensure consistent achievement of lead generation goals (Minimum 5–6 MQLs per month)
• Monitor campaign analytics and performance dashboards, recommending improvements to maximize response and conversion rates
• Ensure compliance with global email policies (CAN-SPAM, GDPR) and best practices
• Conduct periodic competitor and market research to refine targeting strategies
• Improve deliverability and sender reputation through continuous database hygiene

Skills

Email marketing

B2B marketing

Analytics

Cross-functional coordination

Segmentation

Tools

MailChimp

HubSpot

SalesLoft

Outreach

Apollo

Job description

Bangalore ITPL, India | Posted on 08/11/2026

Experience: 5 to 7 Years

Plan, design, and execute targeted email marketing campaigns aligned with sales goals

Manage end-to-end campaign execution including segmentation, content coordination, A/B testing & tracking performance

Maintain and enrich high-quality email prospect databases using automation and research tools

Work closely with the Sales & Business Development team to customize outreach strategies by industry and persona

Ensure consistent achievement of lead generation goals ( Minimum 5–6 MQLs per month )

Monitor campaign analytics and performance dashboards, recommending improvements to maximize response and conversion rates

Ensure compliance with global email policies (CAN-SPAM, GDPR) and best practices

Conduct periodic competitor and market research to refine targeting strategies

Improve deliverability and sender reputation through continuous database hygiene

Requirements

Must have skills:

5–7 years of hands‑on B2B email marketing experience in IT services ( Mandatory )

Strong command of email marketing tools such as MailChimp, HubSpot, SalesLoft, Outreach, Apollo, etc. Proven ability to deliver consistent pipeline contribution and meet MQL targets

Good knowledge of US and international B2B buyer personas

Excellent analytical skills for performance tracking and reporting

Strong coordination abilities across cross‑functional teams

Understanding of content strategy, email personalization, and messaging variations

High attention to detail with a strong sense of ownership and accountability

WHY JOIN PEOPLE10?

Work alongside visionary leaders with decades of global industry experience.

Be part of a fast‑growing digital transformation journey with global exposure.

Opportunity to design and influence cutting‑edge technology solutions for leading enterprises.

A career path that encourages innovation, autonomy, and accelerated growth.

A culture that values hunger to learn, curiosity to explore, and courage to innovate

PEOPLE10 WORK CULTURE:

At People10, we foster a culture of openness, continuous learning, and collaboration. From direct access to leadership to knowledge sessions, code combats, and peer learning, we provide an environment where talent can thrive. We are an equal opportunity employer and celebrate diversity in all its forms.