Editor and Content Strategist

MyFitFuel; New Delhi; Vor Ort; INR 350.000 - 520.000; Vollzeit

Benefits dieser Stelle

Creative freedom

Flexible hours

Startup exposure

Zusammenfassung

MyFitFuel is seeking a Content Editor to review and refine content across multiple channels, ensuring editorial compliance and quality. You will collaborate with SEO and product marketing teams to maintain engaging, accessible content that aligns with brand tone.

The role requires strong writing/editing skills, familiarity with CMS, and the ability to work in a fast-paced startup. Knowledge of health and fitness content is a plus.

Qualifikationen

• 1–3 years of writing and editing experience.
• Understanding of CMS to push out content pieces timely and effectively.
• Willing to work for a startup.
• Excellent written and verbal communication skills.
• Grammar nazi with proofreading skills.
• Understanding of web accessibility and usability.

Aufgaben

• Review and edit content provided by writers.
• Ensure compliance with editorial guidelines.
• Perform quality assurance on published content.
• Work with SEO, product marketing teams.
• Maintain and monitor content KPIs.
• Define and guide a content strategy.

Kenntnisse

Writing & editing

CMS familiarity

Communication skills

Proofreading

Tools

CMS

Jobbeschreibung

Are you the one who thinks spreading right knowledge through content can change or make life better of many individuals?

Are you the one who love to test every line of content and bring wonderful piece of information which could help target audience achieve some important goals or solve some important problems.

Content Editing

• Review and edit content provided by creative writers.
• Ensure content compliance with editorial guidelines
• Perform quality assurance checks on published content
• Work with other team like SEO, Product marketing.
• Maintain the Key performance indicators.
• Clear understanding of how Brand tone should be communicated and monitoring every piece of content that gets published through different marketing channels
• Define and guide a content strategy
• Develop, maintain, and enforce web writing style guidelines
• Define the content workflow for projects
• Assign and track new content development (content matrix)
• Consistently review content, identifying sections that need a greater depth of material; Develop and enforce content creation, maintenance, and archiving policies
• Work closely with information architects/designers to create an information architecture that enhances customer experience and best showcases content.
• Conduct content workshops for internal resources who provide content; Lead staff professional development around creating content for the web; Mentor web team and others on content strategies
• Develop a competitive site analysis/Gap analysis; Conduct competitor site content reviews to identify improvement opportunities.
• Assess, catalog, and organize content (content inventory); Develops and maintains the content inventory to document page-level information including URLs, keywords, page titles, copy notes, etc.
• Analyzes site usage statistics to maximize information delivery and enhance usability of content

Content Marketing

• Determine strategy, content plan, and success metrics. Ensure a steady stream of high-quality content and continually increase views and conversions
• Implement content marketing editorial calendar for content marketing initiatives
• Leverage various forms of marketing collateral such as white papers, datasheets, case studies, and more to drive integrated content marketing campaigns
• Map out a content marketing strategy that supports and extends marketing initiatives, both short- and long-term
• Propose creation of new content, or re-purposing of existing content, that tie to content marketing initiatives
• Work with owners of particular content to revise and measure particular content and marketing goals
• Identify relevant issues and/or events in the industry and makes recommendations for creating and promoting relevant content in a timely fashion.Top of Form
• Augment social media presence by pushing out stories that are topical, well-structured, proof-read and press-ready.
• Should be able to understand the target customer’s persona, needs and problems etc.

Skills and Experience Requirement

• Experience: 1-3 years of writing and editing
• Should have understanding of CMS (content management system) to push out content pieces timely and effectively.
• Willing to work for a startup.
• Excellent written and verbal communication skills with the ability to produce clear, precise and engaging copies.
• Grammar Nazi. Proofreading skills coupled with analytical bend of mind.
• Thorough understanding of web accessibility, usability and acquaintance with good practices in web content development.
• Understanding of online user behavior.
• Work on tight deadline.
• Knowledge of Health and Fitness sector will be a plus.

AboutMyFitFuel

MyFitFuel is a Sports & Fitness Nutrition Startup helping individuals achieve their fitness goals with the long term vision of solving some of the very important problems in this Industry in India. We have a growing number of happy customers who love our products and always look towards our brand with the trust which brings better quality nutrition, knowledge for their fitness goals. With the help of hard working and smart working team, we aim to bring wonderful experience for our customers. We work hard and party hard.

Being a startup you will get exposure of multiple areas and you will get to learn a lot and implement much faster.

We believe in creativity and executing new ideas in fast pace environment. This will help you to show your creativity and take ownership of your ideas.

Other the financial benefits other benefits of working with us includes

• Freedom to implement & test your creativity.
• Flexibility of hours but willingness to work for long hours.