ECommerce Media Specialist

Opella; Hyderabad; On-site; INR 700,000 - 1,300,000; Full time

Job summary

Opella is seeking a strategic, results-driven Omni Ecommerce specialist to execute, monitor and optimize paid search campaigns across major retailers. This role involves managing and executing digital advertising strategies to enhance visibility, drive traffic, and increase sales for products within the ecommerce environment.

The ideal candidate will have experience with retail-specific search advertising, performance marketing, and data-driven decision-making.

Qualifications

• Experience in running paid search campaigns for ecommerce retailers.
• Ability to optimize bids, keywords and budgets for ROI.
• Proficiency in data analysis and performance reporting.

Responsibilities

• Develop and execute comprehensive search advertising strategies across major ecommerce retailers.
• Manage and optimize paid search campaigns on major retailer platforms.
• Regularly monitor and adjust bids, keywords, and targeting strategies to drive optimal performance.
• A/B test ad creatives, targeting, and bidding strategies to improve ad performance.
• Provide regular reports on KPIs such as ROAS, CTR, and overall sales performance.
• Forecast and plan for quarterly and annual ad spend, tracking budget performance.

Skills

PPC management

Retail media

Budget optimization

ROAS optimization

Data-driven decisions

Tools

Walmart Media

Target Roundel

Walgreens Media

Job description

Job Description:

Job title: Ecommerce media specialist
Location: Hyderabad
Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting. At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.

About the job:

We are seeking a strategic, results-driven Omni Ecommerce specialist to Execute, Monitor and optimize paid search campaigns across a variety of major retailers including Target, Walmart, Walgreens, and other key ecommerce platforms. This role involves managing and executing digital advertising strategies to enhance visibility, drive traffic, and increase sales for our products within the ecommerce environment. The ideal candidate will have experience with retail-specific search advertising, performance marketing, and data-driven decision-making. The ecommerce media specialist will be responsible for executing day-to-day operations related to ecommerce paid Search on eRetailer platforms. This includes bidding, dashboarding, and ensuring the successful implementation of campaigns under the guidance of the eCommerce Operations Director.

Main responsibilities:

• Develop and execute comprehensive search advertising strategies across major ecommerce retailers (e.g., Target, Walmart, Instacart, etc.).


• Ensure alignment of advertising goals with overall business objectives, focusing on increasing product visibility, sales, and ROI.


• Stay updated with the latest trends, tools, and best practices in retail media and search advertising.


• Manage and optimize paid search campaigns (including Sponsored Products, Sponsored Brands, and other ad formats) on major retailer platforms.


• Regularly monitor and adjust bids, keywords, and targeting strategies to drive optimal performance.


• A/B test ad creatives, targeting, and bidding strategies to improve ad performance.


• Analyse campaign performance using retailer-specific analytics tools and platforms (e.g., Walmart Media, Target Roundel, Walgreens Media, etc.).


• Provide regular reports on key performance metrics (KPIs) such as ROAS, CTR, conversion rates, and overall sales performance.


• Use insights to recommend changes to campaign strategies and tactics for continued optimization.


• Manage advertising budgets effectively, ensuring funds are allocated in the most efficient way to maximize returns.


• Forecast and plan for quarterly and annual ad spend, tracking budget performance across all ecommerce platforms.


• Work closely with internal teams including marketing, merchandising, and product management to align ecommerce advertising efforts with product launches and promotions.


• Collaborate with external retail partners and agencies to ensure smooth execution of campaigns and partnerships.

Retailer-Specific Knowledge & Best Practices:

Develop deep expertise in the nuances of advertising on each retailer’s platform (e.g., Target, Walmart) to leverage platform-specific features and optimize ad performance. Understand the retailer-specific shopper behaviour and how to target specific customer segments effectively.

Innovation & Trend Spotting:

Continuously explore new tools, platforms, and advertising techniques that can drive better results across omnichannel and retail platforms. Track competitor strategies and industry developments to stay ahead of trends in ecommerce search advertising.

Why us?

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day. We Are Challengers. We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things: All In Together: We keep each other honest and have each other's backs. Courageous: We break boundaries and take thoughtful risks with creativity. Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity. Radically Simple: We strive to make things simple for us and simple for consumers, as it should be. Join us on our mission. Health. In your hands. www.opella.com/en/careers