E-Commerce : Customer Acquisition and Customer Retention Manager

Wintech Services; Hyderabad; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Wintech Services in Hyderabad is seeking an experienced E-Commerce Customer Acquisition and Retention Manager to own lifecycle email programs and customer retention initiatives. You will design targeted campaigns, segment audiences, and oversee loyalty efforts to boost repeat purchases and lifetime value.

Responsibilities include analyzing churn signals, coordinating with support, and delivering monthly reports on metrics like LTV and NPS.

Responsibilities

• Design and manage lifecycle email sequences — welcome series, post-purchase follow-ups, cross-sell flows, and win-back campaigns.
• Build customer segments based on purchase behavior, AOV, and product category; personalize messaging for each segment.
• Manage loyalty and rewards programs to drive repeat purchases and increase LTV.
• Monitor churn signals and deploy targeted reactivation campaigns before customers go cold.
• Collect and act on customer feedback; coordinate with the support team on issues that impact repeat purchase rates.
• Track and report repeat purchase rate, LTV, email engagement, and NPS monthly.
• Test and refine offers, timing, and messaging to continuously improve retention metrics.

Tools

Klaviyo

Job description

E-Commerce :: Customer Acquisition and Customer Retention Manager Hours: 3PM to 12AM

1. Design and manage lifecycle email sequences — welcome series, post-purchase follow-ups, cross-sell flows, and win-back campaigns — using Klaviyo or equivalent
2. Build customer segments based on purchase behavior, AOV, and product category; personalize messaging for each segment
3. Manage loyalty and rewards programs to drive repeat purchases and increase LTV
4. Monitor churn signals and deploy targeted reactivation campaigns before customers go cold
5. Collect and act on customer feedback; coordinate with the support team on issues that impact repeat purchase rates
6. Track and report repeat purchase rate, LTV, email engagement, and NPS monthly
7. Test and refine offers, timing, and messaging to continuously improve retention metrics