DSF - BM

Aditya Birla Sun Life Insurance; West Bengal; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Aditya Birla Sun Life Insurance in India seeks a proactive leader to manage a team of Agency Managers, drive advisor recruitment, and assist the Branch Head in making the branch a profitable unit that meets annual business targets.

The role emphasizes licensing, retention of quality manpower, compliance, and sustained sales growth across the branch through coaching, recruitment coordination, and promotion of effective sales practices.

Responsibilities

• Manage a team of Agency Managers and ensure advisor recruitment as per plan.
• Assist the Branch Head to make the branch a profit centre and achieve annual business targets.
• Ensure licensing of advisors and maintain compliance with regulatory requirements.
• Drive retention and quality of manpower; manage sales progression and persistency in the branch.
• Maintain relationships with advisors and internal departments; share sales practices and support sales/recruitment efforts.

Job description

Job Purpose

The purpose of this job is to manage a team of Agency Managers, ensure advisor recruitment as per plan, and assist the Branch Head to make the branch a profit centre and to achieve annual business targets.

Dimensions

Dimension Remarks
Manpower (Nos.) 8 to 10 AMs
Annualised Premium (in Cr) 50 Lac to 1.5 Cr
Policies (Nos) 100 to 500
Net Annualised Advisor Commission (NAAC) (in Cr) 10 Lac to 30 Lac
Persistency 85%
13 month Rolling Premium Persistency
Sales Progression Maintain 30% of sales progression in the team
Licensing Create distribution as defined in the targets

Job Context & Major Challenges

Key Challenges for the role –

• Unavailability of Quality Manpower in terms of Agency Managers and advisors, Retention of Quality Manpower
• Licensing of Advisors – Pass Percentage is very low, getting examination dates for Online Examination is very difficult.
• Fluctuating market condition
• Delay in completion of business during month end as it involves the long process to issue the policy (starting from policy receipting, scanning, completing requirement, medical follow ups and finally the completion).
• Infrastructure constraints
• Ensuring that business is carried out as per the compliance & regulatory environment

Accountability

Supporting Actions

Ensure performance of assigned Agency Managers with respect to recruitment of Advisors & achievement of business targets.

• Recruit quality resource
• Ensure performance standards of recruitment , activisation , policies & premium are met by the assigned agency managers
• Maintain the profitability:

Of the advisor

Of the Branch.

• Keep track on Advisors Contest and Clubs
• Keep track on various training needs.
• Sharing good sales practices.
• Provide support to AM by participating in sales/recruitment.
• Be responsible for the market conduct of the assigned agency managers and the advisors in their team
• Maintain the Sales Report on Introduction and Issued Business
• Develop the Agency Manager’s (goal sheets).
• Carry out goal setting exercise with his team enabling the FLS team to deliver the expected productivity & subsequently leading the team to progress to next progression level.

Manage persistency and business health for the allotted branch so that functional goals are achieved.

• Manage sales force attrition as per bench mark.
• Maintain quality of business for better persistency.

Relationship Management (Internal & External) to drive performance.

• Maintain healthy & cordial relation with team of Agency Managers as well as all concerned departments.
• Maintain one to one contact with all advisors.
• Ensure reaching of communication to the advisors of his team about new product, schemes, clubs, etc. (using FLS as key point of contact).
• Visit top advisors in regular intervals.

Drive local sales promotion effort for to support team members in achieving business targets

• Anticipate sales promotion opportunities in the area of operation and devise innovative promotional activity.
• Driving various contests