Branch Manager - 1
Company Birla Sun Life Insurance Company Ltd
Business Life Insurance
Function DSF
Department DSF - Sales
Reporting To Assistant Regional Manager / Regional Manager/Asst. Zonal Head
Job Purpose
The purpose of this job is to manage a team of Agency Managers, ensure advisor recruitment as per plan, and assist the Branch Head to make the branch a profit centre and to achieve annual business targets.
Dimensions
- Manpower (Nos.): 8 to 10 AMs
- Annualised Premium (in Cr): 50 Lac to 1.5 Cr
- Policies (Nos): 100 to 500
- Net Annualised Advisor Commission (NAAC) (in Cr): 10 Lac to 30 Lac
- Persistency: 85%
- 13 month Rolling Premium Persistency
- Sales Progression: Maintain 30% of sales progression in the team
- Licensing: Create distribution as defined in the targets
Job Context & Major Challenges
(What are the specific aspects of the job that provide a challenge to the jobholder in the context of the Unit/Zone?)
Key Challenges for the role –
- Unavailability of Quality Manpower in terms of Agency Managers and advisors, Retention of Quality Manpower
- Licensing of Advisors – Pass Percentage is very low, getting examination dates for Online Examination is very difficult.
- Fluctuating market condition
- Delay in completion of business during month end as it involves the long process to issue the policy (starting from policy receipting, scanning, completing requirement, medical follow ups and finally the completion).
- Infrastructure constraints
- Ensuring that business is carried out as per the compliance & regulatory environment
- Principal Accountabilities
Principal Accountabilities
Supporting Actions
- Recruit quality resource
- Ensure performance standards of recruitment , activisation , policies & premium are met by the assigned agency managers
- Maintain the profitability:
- Of the advisor
- Of the Branch.
- Keep track on Advisors Contest and Clubs
- Keep track on various training needs.
- Sharing good sales practices.
- Provide support to AM by participating in sales/recruitment.
- Be responsible for the market conduct of the assigned agency managers and the advisors in their team
- Maintain the Sales Report on Introduction and Issued Business
- Develop the Agency Manager’s (goal sheets).
- Carry out goal setting exercise with his team enabling the FLS team to deliver the expected productivity & subsequently leading the team to progress to next progression level.
- Manage persistency and business health for the allotted branch so that functional goals are achieved.
- Manage sales force attrition as per bench mark.
- Maintain quality of business for better persistency.
- Maintain healthy & cordial relation with team of Agency Managers as well as all concerned departments.
- Maintain one to one contact with all advisors.
- Ensure reaching of communication to the advisors of his team about new product, schemes, clubs, etc. (using FLS as key point of contact).
- Visit top advisors in regular intervals.
- Anticipate sales promotion opportunities in the area of operation and devise innovative promotional activity.
- Driving various contests
- Carrying out the business activities as per the compliance & regulatory environment.
- Ensure (by doing basic screening & basic sanity checks) the applications that healthy business is introduced in the system.
- Be responsible for the market conduct of the assigned agency managers and the advisors in their team
- Assist the Branch Head in carrying out the branch administrative responsibilities / in the absence of Branch Head
- Monitor operational costs
- Facilitate in resolving any people or client related issues.
- Ensure through continuous on the job training, skill enhancement of team
- Mentor, supervise and coach the team.
- Provide for on the job as well as classroom training for skill enhancement
- Ensure periodic job rotation to give a higher exposure to the team members on all aspects.
- Relationships (If Applicable)
Internal Frequency Nature
Support staff of branch Operations Accounts HO
Frequency: Daily Need based Need based Nature: To manage branch related issues, MIS. To manage policy, customer related issues Commission pay out
External Frequency
Frequency: Regular Regular
Nature: Peers in competitor companies Recruiting agencies Nature: To gain market understanding To ensure AM recruitment
Organizational Relationships
Chief Mgr - HR
Perf, Comp & Ben.
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