Director - Technical Consulting, Marketing Cloud Next

Salesforce.com India Pvt Ltd; Bengaluru; On-site; INR 6,000,000 - 9,000,000; Full time

Job summary

Salesforce is seeking a Director, Technical Consulting (Marketing Cloud Next) to join our Global Delivery Centre in Bengaluru. Lead a team of architects and engineers, owning end-to-end migration design from legacy platforms to Marketing Cloud Next, including data architecture, consent preservation, and journey migrations.

You will collaborate with customers and partners, ensure GDPR/CAN-SPAM/CASL compliance, and deliver scalable, secure solutions with minimal business disruption.

Qualifications

• Extensive experience leading Salesforce technical consulting projects.
• Proven migration of high-volume subscriber databases with data integrity.
• Experience migrating Eloqua, Marketo, HubSpot to Marketing Cloud Next.
• Strong English communication and stakeholder management.

Responsibilities

• Lead a team of architects and engineers across Marketing Cloud Next migrations.
• Own the data migration strategy including data extensions and consent handling (GDPR/CAN-SPAM/CASL).
• Architect Data Cloud unified profile design and identity resolution.
• Drive end-to-end solution design, testing, and deployment with minimal business disruption.

Skills

Technical leadership

Marketing Cloud Next

Data Cloud

ETL pipelines

GDPR compliance

English communication

Tools

Informatica Cloud

Talend

MuleSoft

Azure Data Factory

Job description

Director, Technical Consulting Marketing Cloud Next

About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword - it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

ROLE OVERVIEW Salesforce is currently seeking a Director, Technical Consulting (Marketing Cloud Next) to join our Global Delivery Centre (GDC) team. We are looking for an experienced professional services leader who has experience in scaling professional services delivery centers across the world. In addition The Director — Marketing Cloud Next is an execution-focused technical leader responsible for architecting and delivering end-to-end migrations from legacy marketing platforms (Eloqua, Marketo, HubSpot, legacy SFMC) to Salesforce Marketing Cloud Next. As a foundational member of the Strategic Migration CoE and Migration Factory, you will act as primary technical authority for the Marketing Cloud Next track - owning the solution design, data architecture, subscriber migration strategy, journey migration blueprint, and Data Cloud unified profile design. You will combine deep Marketing Cloud Next platform expertise with advanced data migration methodologies to ensure that subscriber data, consent records, journeys, content and preference data are migrated with full integrity, compliance and zero business disruption. This role is 50% billable and in addition to people leadership, you will work with our customers and partners as a senior technical architect/program architect/CTO to solve critically important business challenges using Salesforce’s Cloud.

RESPONSIBILITIES Lead a team of up to 8 direct reports , comprising Architects and potentially Managers, providing technical direction, mentorship, and performance leadership. Serve as a Senior/Principal Technical Architect for Marketing Cloud migration projects, contributing hands-on technical expertise and architectural leadership at approximately 50% utilization. Design the subscriber and audience data migration strategy , including data extension schema, subscriber key mapping, suppression list migration, consent record preservation (GDPR/CAN-SPAM/CASL) and historical send data handling. Architect the Salesforce Data Cloud implementation for unified customer profile design, identity resolution rules, data stream ingestion from source systems, and audience segmentation activation to Marketing Cloud Next. Own the journey migration blueprint - mapping legacy automation workflows, drip campaigns and triggered sends from source platforms to Marketing Cloud Next Journey Builder, including decision splits, wait steps and exit criteria. Define end-to-end data lineage including data profiling, cleansing logic, transformation mapping and reconciliation strategies for all subscriber objects, data extensions and consent tables. Lead functional and technical workshops. Demonstrate leadership skills in designing, delivering, testing, and deploying. Lead a project team of developers focused on driving optimized solutions for our clients leveraging Salesforce clouds. Manage customer expectations ; negotiate solutions to complex problems with both the customer and third-party stakeholders. Establish trust with the customer’s leadership, promoting and/or implementing best practices with Salesforce. Highlight and manage risk areas in the solution in a proactive manner, and commit to seeing an issue through to completion.

CORE TECHNICAL SKILLS — MUST HAVE

• Marketing Cloud Next Platform Depth: Advanced expertise in Email Studio, Journey Builder, Automation Studio, Content Builder, Mobile Studio, Advertising Studio and Contact Builder / Audience Builder.
• Data Cloud / CDP: Hands-on experience with Salesforce Data Cloud - data stream configuration, identity resolution, unified profile modelling, segmentation and activation to MC Next.
• Subscriber Data Architecture: Deep understanding of subscriber data model, data extensions, sendable vs non-sendable objects, contact counts, suppression logic and list management at scale.
• Consent & Compliance Architecture: Expert knowledge of GDPR, CAN-SPAM, CASL, POPI - consent record migration, preference centre design, suppression list management and compliance-aligned data handling.
• Email Deliverability: Strong understanding of sender reputation, IP warm-up strategy, SPF/DKIM/DMARC configuration and deliverability validation post-migration.
• Data Migration Methodology: Proven expertise in executing high-volume subscriber migrations - data profiling, ETL pipeline design, transformation mapping and reconciliation for marketing data objects.
• Integration Architecture: Understanding of Marketing Cloud Connect (CRM sync), REST/SOAP Marketing Cloud APIs, API-triggered sends and event-driven messaging patterns.
• AMPscript / SSJS: Proficiency in dynamic content scripting for migrated email templates - ensuring legacy personalisation logic is recreated accurately in MC Next.

MINIMUM REQUIREMENTS

• 18+ years of experience leading Salesforce technical consulting projects and handling individual contributors.
• 8+ years of people management experience.
• Strong application design skills combined with strong data, integration, and security architecture skills.
• Demonstrated experience migrating high-volume subscriber databases (10M+ records) with zero consent data loss.
• Experience migrating from Eloqua, Marketo, HubSpot, Pardot or legacy SFMC Classic to Marketing Cloud Next.
• Hands-on experience with ETL tools - Informatica Cloud, Talend, MuleSoft, Azure Data Factory - for large-scale subscriber data extraction and transformation.
• Strong interpersonal skills - nurture effective working relationships with others.
• Proficiency in English.
• Strong communication skills, both written and verbal.
• Able to effectively develop materials that are appropriate for the audience.

PREFERRED SKILLS — GOOD TO HAVE

• Experience migrating from Eloqua, Marketo, HubSpot, Pardot or legacy SFMC Classic to Marketing Cloud Next.
• Hands-on experience with ETL tools - Informatica Cloud, Talend, MuleSoft, Azure Data Factory - for large-scale subscriber data extraction and transformation.
• Knowledge of Salesforce Interaction Studio / Personalisation for 1-to-1 journey personalisation post-migration.
• Experience with WhatsApp, LINE, Push and SMS channel migration in addition to email.
• Familiarity with marketing data warehouse patterns (Snowflake, Databricks) as upstream Data Cloud data sources.
• Understanding of Salesforce Loyalty Cloud or Commerce Cloud as upstream journey trigger sources.
• Thorough individual with the ability to rapidly learn and take advantage of new concepts, business models, and technologies.
• A great listener with the ability to communicate with people in diverse roles.
• Proven ability to analyze, design, and optimize business processes via technology and integration.
• Resourceful and innovative thinker who can work through and solve problems.
• Adept at navigating/mediating conflict and fostering healthy dialogue.
• Exceptional analytical skills - experience overseeing and managing business metrics, productivity, and outcomes.

Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best . Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form .

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Experience Level Executive Level