Sayantrik Engineer India Pvt. Ltd. | Full time
Director – Sales & Marketing is a strategic leadership roleresponsible for defining and executing the commercial growth strategy of SayantrikEngineers (India) and its wholly-owned U.S. subsidiary C&CEngineering Inc. (CCE USA) . The role carries end-to-end ownership of globalbusiness development, revenue growth and brand positioning for the company'sengineering consultancy services — with emphasis on multi-disciplineengineering, EPC/EPCM support and PMC services delivered to owner-operators andEPC contractors across the oil & gas, petrochemical and chemical sectors.
Requirements
SayantrikEngineers has built a strong India base of 150+ engineering professionals andis now investing in international expansion through CCE USA. The Director isexpected to convert this platform into accelerated, profitable revenue growthwhile preserving margin discipline.
Mandate for this Role
Deliver revenue consistency and expand the order bookacross refining, petrochemical, fertiliser and specialty-chemical clients.
Operationalise the U.S. entity, land the first anchorclients, and build a durable USD revenue stream toward the Year-1 target.
Consolidated Growth
Own the Group's growth strategy by driving new clientacquisition, strengthening key account relationships, and maximizingcross-selling opportunities across business entities.
Currency & Delivery
Leverage the USD revenue stream as a currency hedge andexploit the India–USA time-zone advantage for 24×7 delivery.
Position AI-integrated, digital-engineering-led premiumservices (laser scanning, brownfield modifications) asdifferentiators.
Primary Objectives
- Revenue & growth: Define and implement acomprehensive sales and marketing strategy to drive sustainable businessgrowth, achieving annual revenue, profitability, and order intake objectivesacross engineering consultancy, EPCM, and PMC service lines.
- Market positioning: Establish SayantrikEngineers / CCE USA as a preferred engineering partner for EPC contractors andowner-operators in oil & gas, petrochemicals and chemicals across thetargeted geographies.
- International expansion: Successfullycommercialise CCE USA and build a diversified, multi-geography revenue basethat reduces dependence on any single market.
- Sustainable profitability: Balance top-linegrowth with margin protection, supporting the Group's 30%+ EBITDA ambition andhealthy working-capital discipline.
Key Responsibilities
- Develop and own the go-to-market strategy forengineering, EPCM and PMC services, including segment, geography andkey-account prioritisation (refineries, petrochemical complexes,fertiliser/ammonia & sulphuric acid plants, pipelines, terminals and specialtychemicals).
- Conduct market and competitor analysis across upstream,midstream and downstream oil & gas, bulk and specialty petrochemicals, andchemicals to identify growth pockets, white-space opportunities and strategicpartnerships.
- Build and manage a strong pipeline of qualifiedopportunities through direct client engagement, tender tracking, bid lists, OEM/ technology-licensor relationships and alliances with EPC contractors.
2. Key Account Management & Client Relationships
- Act as executive sponsor for strategic accounts (majorEPCs and owner-operators), ensuring deep understanding of client businessdrivers, investment plans and decision-making processes.
- Establish long-term framework agreements, multi-yearmaster service agreements and preferred-vendor arrangements, supported byrobust technical and commercial value propositions.
- Lead high-value negotiations for engineering and PMCcontracts, coordinating closely with proposals, legal and finance teams tobalance competitiveness with profitability and risk management.
- Build, mentor and lead a high-performing sales andbusiness development team with strong technical-selling capability in oil &gas and petrochemicals across India, Malaysia and the USA.
- Set clear sales targets, KPIs and incentive schemesaligned to company objectives — order intake, revenue mix, geographicdiversification, win rate, hit rate and key-account penetration.
- Implement disciplined sales processes: opportunityqualification, CRM usage, pipeline reviews, bid/no-bid decisions and post-bidanalysis to continuously improve win rates.
4. Marketing, Branding & Demand Generation
- Develop and oversee integrated marketing planscombining thought leadership, digital marketing, participation in industryconferences and targeted campaigns.
- Collaborate with technical teams to createsector-specific collateral — capability profiles, case studies, white papers,technical articles and webinar content showcasing EPCM/PMC experience (e.g.,sulphuric acid, ammonia VDR, brownfield modifications and laser scanning ).
- Strengthen brand presence in India, Malaysia and theUSA via digital channels (website, LinkedIn, email campaigns), tradeassociations and strategic event participation.
5. Bid Management & Proposal Support
- Provide strategic oversight to the proposals /pre-sales team for RFQs, RFPs and tenders from EPCs and owner-operators,ensuring differentiated technical and commercial positioning.
- Work with engineering, project-management andcost-estimating teams to define competitive scopes, execution strategies (EPC,EPCM, PMC) and pricing models tailored to client risk preferences.
- Ensure timely bid/no-bid decisions, resource allocationand stakeholder approvals for major bids across India, Malaysia, USA and othertarget regions.
6. International Business & Regional Coordination
- Drive international sales expansion, aligning regionalbusiness-development efforts across India, Malaysia and the USA whilerespecting local market dynamics, regulatory environments and cultural norms.
- Coordinate closely with regional office heads to setterritory-level targets, joint account plans and resource deployment for keyprojects and framework contracts.
- Champion cross-sell and inter-company synergies betweenSayantrik Engineers (India) and CCE USA, leveraging shared delivery capacityand transfer-pricing efficiency.
7. Performance Management & Governance
- Monitor sales performance, marketing ROI and pipelinehealth through data-driven dashboards and regular reviews, adjusting strategybased on market signals and execution feedback.
- Ensure compliance with company policies, legalrequirements, export controls, anti-corruption guidelines andcontract-governance standards in all commercial dealings across both entities.
Description
EPC Contractors
Global and regional EPCs executing refinery,petrochemical, chemical, gas-processing, LNG and pipeline projects(greenfield and brownfield).
Owner-Operators
Public-sector and private integrated oil & gascompanies, national oil companies, chemical & fertiliser manufacturers,and midstream/downstream operators requiring PMC and engineering support.
Licensors, equipment suppliers and technology firmsseeking engineering partners for joint bids and lifecycle support services.
Key Performance Indicators (KPIs)
Performancewill be measured against Group, entity, and territory-level Key PerformanceIndicators (KPIs) aligned with the organization's strategic growth objectives.
KPI Category
Measure
Indicative Target
Group Revenue
Consolidated revenue (India + CCE USA)
Achieve annual revenue growth in line with businessobjectives
Order Intake
New order book / signed contract value
Full pipeline coverage of revenue plan
USD revenue & anchor-client acquisition
First clients + Year-1 USD stream
Win / Hit Rate
Bids won vs. submitted
Framework / MSA agreements signed
Multi-year agreements with anchor accounts
≥ 3× coverage of annual target
Collection Efficiency
DSO on new business
Support DSO < 30 days
Marketing ROI
Lead generation & brand engagement
Measured campaign contribution to pipeline
Profitability
Required Qualifications & Experience
- Education: Bachelor's degree in Engineering(Mechanical / Chemical / Civil / Instrumentation) or a related technicaldiscipline. An MBA in Marketing, Sales or Business Management is preferred butnot mandatory.
- Experience: 15+ years of progressive B2Bsales and marketing experience in engineering services, EPC/EPCM/PMC orindustrial solutions, with at least 5–7 years at senior leadership or directorlevel.
- Track record: Proven success selling engineeringconsultancy and project-management services to oil & gas, petrochemical andchemical clients, including closing multi-million-dollar contracts and managingcomplex, long-cycle sales.
- International exposure: Experience managinginternational markets or multi-country sales teams, preferably includingSoutheast Asia and North America.
- Strong understanding of oil & gas and petrochemicalproject life cycles, and of how EPC, EPCM and PMC delivery models impact clientrisk, schedule and cost outcomes.
- Ability to translate technical capabilities (process,mechanical, piping, civil/structural, electrical & instrumentation & laserscanning) into clear commercial value propositions for EPCsand owner-operators.
- Advanced skills in strategic selling, key-accountmanagement, consultative sales and long-cycle enterprise deal structuring inindustrial B2B environments.
- Leadership and team-building capability to attract,coach and retain high-calibre sales and marketing professionals acrossgeographies.
- Strong communication and presentation skills, includingpresenting at conferences, client steering committees and executive reviews.
- Proficiency in CRM tools, sales analytics anddigital-marketing platforms to drive data-driven commercial decisions.
- High integrity, customer orientation and resilience tooperate in competitive, tender-driven project environments.