Director of Products - Strategy & New Initiatives

MoEngage; Bengaluru; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

MoEngage is seeking a senior Product leader to build the next horizons by spotting platform bets, shaping direction, and running multiple initiatives in parallel. You’ll influence the Product org’s operations and communications, from processes to board-level updates, and mentor PMs across teams.

You will craft a defensible product strategy from Voice of Customer and competitive signals, aligning execs and stakeholders on priorities and roadmaps for 0-to-1 and beyond.

Qualifications

• 8+ years across Consulting, Go-to-Market, and Product Management.
• At least 3 years managing and mentoring other PMs.
• Experience in B2B SaaS with product strategy 0-to-1 leadership.
• Systems thinker with multi-initiative oversight.
• Data-driven decision making from customer feedback and usage data.
• Executive-ready communicator for board/town hall updates.
• High bias to action and extreme ownership.
• Ability to work cross-functionally with PMs, analytics, and leadership.

Responsibilities

• Identify the Right Bets and prioritize opportunities.
• Run Multiple 0-to-1 Initiatives in parallel.
• Synthesize Voice of Customer and Voice of Prospect into strategy.
• Evaluate M&A and build-vs-buy tradeoffs and integration planning.
• Improve Product Operations and internal tooling.
• Shape MoEngage's product narrative for analysts and stakeholders.
• Lead horizontal initiatives like metrics, pricing, or new capabilities.

Skills

Systems thinker

Data-obsessed

Operationally minded

Executive-ready communicator

Bias to action

Ownership

PM leadership

B2B SaaS experience

Job description

About MoEngage

MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, and OYO. MoEngage combines data from multiple sources to help brands gain a 360-degree view of their customers.

MoEngage Analytics arms marketers and product owners with insights into customer behavior.

Brands can leverage MoEngage Personalize to orchestrate journeys and build 1:1 conversations across the website, mobile, email, social, and messaging channels. MoEngage Inform, the transactional messaging infrastructure, helps unify promotional and transactional communication to a single platform for better insights and lower costs. MoEngage’s AI Suite helps marketers develop winning copies and creatives, optimize campaigns and channels that boost engagement, and help with faster execution.

For over a decade, consumer brands in 60+ countries have been using MoEngage to power digital experiences for over a billion monthly customers. With offices in 15 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.

MoEngage was named a Contender in The Forrester Wave™: Real-Time Interaction Management, Q1 2024 report, and Strong Performer in The Forrester Wave™ 2023 report. MoEngage was also featured as a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023.

About the Role:

This is not a "run the roadmap" Director role - it's a build-the-next-horizon role. You'll be the person placing MoEngage's biggest new product bets: spotting where the platform needs to go next, shaping the direction, and running several of these initiatives in parallel. Some of what you build will stay with your team for the long haul; others you'll incubate to proof-of-concept and then hand off to the PM or pod best placed to scale it.

Beyond new product bets, you'll also own how the Product org itself operates and communicates - from internal process and tooling improvements to how Product shows up in front of the board, the company, and the outside world.

If you've operated as a Product Strategy lead, Chief of Staff to a CPO, or a Director/ Group PM owning "0-to-1 and beyond" charters with real experience managing and mentoring other PMs, this role will feel familiar.

Roles & Responsibilities:

• Identify the Right Bets: Before anything gets built, do the work of figuring out which 0-to-1 opportunities are worth pursuing at all - scanning market gaps, customer pain, competitive white space, and internal capability, building a business case, getting executive alignment, and making the call on what to prioritize (and what to explicitly not chase).
  
• Run Multiple 0-to-1 Initiatives: Scope and drive several new product bets in parallel. Build lightweight specs and MVPs, run lean experiments, and have the judgment to kill ideas fast when the data says no. For initiatives that graduate, decide whether they stay with your team or get transferred, and own that transition cleanly
  
• Strategic Intelligence → Product Strategy: Own the end-to-end intelligence layer that our product strategy is built on: Voice of Customer and Voice of Prospect signals, win/loss themes, competitor moves and positioning, and broader market and industry trends. Don't just report on these; synthesize them into a clear, defensible product strategy and point of view that the rest of the leadership team can act on
  
• M&A & Build-vs-Buy POV: Bring a product point of view into M&A conversations - evaluating targets, assessing build-vs-buy-vs-acquire tradeoffs, and shaping the integration plan once a deal closes. Our recent acquisition of Aampe to bring per-user, agentic decisioning natively into the platform is a live example of the kind of integration this role would help drive - from architecture fit to go-to-market sequencing
  
• Product Operations & Internal Improvement Projects: Identify and drive the process and tooling gaps that quietly slow the whole Product org down. Fix the gaps and define processes that unblock team members
  
• Product Narrative: Partner closely with Analyst Relations to shape and present MoEngage's product point of view to external analysts, press, and other outside stakeholders.Own quarterly and annual product communication to the Board, Executives, and at company town halls, translating strategy and roadmap progress into a narrative that lands with audiences
  
• Horizontal Initiatives: Own cross-cutting strategic initiatives that don't belong to any single pod - new metric frameworks, new pricing/packaging bets, or emerging capability areas as they arise

Requirements:

• 8+ years across Consulting, Go-to-Market, and Product Management, including at least 3 years managing and mentoring other PMs - experience in B2B SaaS, with meaningful time in product strategy, 0-to-1, or a Chief of Staff–to–product-leadership capacity.
• Systems thinker: comfortable running several initiatives at once, knowing when to hold on to one and when to hand it off, without losing the thread on any of them.
• Data-obsessed: you query rather than guess, and you can turn messy data (customer feedback, usage data, competitive intel) into a sharp, defensible narrative.
• Operationally minded: you notice process and tooling gaps before they become blockers, and you’re willing to go fix them yourself rather than wait for someone else to.
• Executive-ready communicator: you can write and deliver a board or town hall update, and represent Product’s point of view credibly to external analysts and stakeholders.
• High bias to action: you’d rather ship a good version today and iterate than wait for a perfect plan next quarter.
• Extreme ownership: you act like the business is yours - you don’t wait for a mandate to go fix what’s broken

At MoEngage, we respect and value differences. We believe that when people from diverse backgrounds and perspectives collaborate, we create the most value – for our clients, our employees, and society. We embrace diversity and uphold a strong set of values. We are committed to inclusivity and take pride in providing equal opportunities for success and growth.

Employment at MoEngage is based solely on professional competence, skills, and experience. We stand firmly against all forms of discrimination and support equal rights and opportunities regardless of gender, ethnicity, abilities, age, identity, orientation or expression, marital status (including pregnancy), religion and beliefs, or any other status protected by law.

It is our policy to comply with all applicable national, state, and local laws related to non-discrimination and equal opportunity. MoEngage is truly a place where everyone can bring their passions, authentic selves, and talents to work, collaborating to drive progress and solve meaningful challenges.

Why Join Us!

At MoEngage, we are passionate about our team and technology - see below to know more about us.

Life@MoEngage

Tech@MoEngage

Scale @MoEngage

We handle more than a billion messages every day. Rest assured, you will be surrounded by really smart and passionate people as we scale much more to build a world-class technology team.