Director - Entertainment PRS, Malayalam

7018 Jiostar India Private Limited; Ernakulam; On-site; INR 2,000,000 - 3,000,000; Full time

Job summary

JioStar India Private Limited seeks a senior leader in Product & Revenue Strategy to guide pricing, forecasting, and monetization across channels. You will coordinate with Sales, Programming, and Ops to tailor client-ready proposals and drive channel revenue growth.

The role emphasizes strategic planning, cross-functional collaboration, and deep understanding of audience behavior to optimize inventory and maximize yield.

Qualifications

• MBA/PGDBM required from a premier institute.
• Post-qualification experience of 10–13 years.
• Strong strategic pricing and revenue forecasting capabilities.

Responsibilities

• Define pricing strategy with PRS Head and National Genre Head for channels and budgets.
• Forecast revenue and build bottom-up plans across channel portfolios.
• Collaborate with Sales, Programming and Ops to optimize inventory and revenues.
• Prepare client pitches and monthly/quarterly review decks for stakeholders.
• Liaise with programming to align channel objectives and monetization opportunities.

Skills

Strategic planning

Influencing Skills

Result Orientation

Negotiation Skills

Analytical thinking

People management

Education

MBA/PGDBM (Premier or Tier 1 management institute)

Job description

Job Summary

A team leader role in the Product & Revenue Strategy Function for South . This position is required to support& facilitate Sales team of the respective cluster/ language. The incumbent will act as a key link between Programming/Content team and Sales teams and drive the brand philosophy and sales/revenue strategy for the channel to optimize channel inventory. This will be done through effective forecasting, planning, pricing and property integrations based on deep understanding of customer needs and patterns

Key Responsibilities

Strategic / Policy related KRAs Customer and Pricing Strategy: Defining the pricing strategy along with the PRS Head and National Genre Head for the channel/cluster basis organization objectives, budget for the year, market scenario, competition, etc. in order to ensure the sales organization achieves overall revenue target. Driving the channel pricing agenda - setting benchmarks, providing inputs and sign-offs on deals, and participating in deal negotiations as and when required Build client wise strategy/ deal structuring for the channel which includes creating and recommending client pricing options for individual client deals, building monthly client packages including decisions on what time bands to allocate to each client based on what works for their target segments and track deviations in delivery Build sponsor packages for impact shows and ensure maximum monetization for each property on the channel Build band wise revenue budget, show and property wise pricing including determination of sponsor packages Create and maintain strategies based on key genres to help understand the genre behavior, trends, movements etc. that may have impact on business. Strategic Forecasting: Creating revenue business plan across portfolio of channels in a particular genre Building bottom-up revenue plans for the fiscal, quarter & month Tracking performance vs. annual plan, revising forecasts etc. Operational / Process / Technology related KRAs Product Understanding Developing insights into the genre & channel deliveries to develop customized pitches for clients Creating & implementing trade marketing agenda for the channel – Mailers, On Air promos, Trade events etc. Define a measurement process to ensure that client and agency are aligned on key performance metrics, establishing realistic business goals, and providing frontline support through reporting and analytics Impact landscape sizing of a particular genre – understand the kind of impact properties across channels, changes and evolutions compared to the previous year and deeper understanding of the advertisers who buy impact Cross functional collaboration: Engage with sales teams for ensuring revenue rationalization by forecasting projections/trends for a healthy business and designing attractive packages for the sales team to take to the market, conducting roadshows. Prepare the sales team so they can handle queries from clients and media planners/buyers with confidence. Supporting ad sales team with operational tasks on rate cards, internal deal approvals, client sales proposals etc. Liaise with the Programming teams and build a thorough understanding of the channel objectives and performance in order to identify monetization opportunities, as also provide market / sales feedback in relation to channel properties. Work collaboratively across Sales and Ops to ensure seamless delivery on deals from a client perspective, as well as inventory optimization and revenue maximization from a business perspective Use of Tools and Systems : Building an understanding of the industry and clients through industry reports, trends, articles and BARC data to know plans of our key clients and categories to pre-empt the sales team for proactive pitching. Analyze market trends, Media performance versus Brand parameters and other critical trends. Helps building client dockets to understand the advertising patterns for key advertisers versus competition genre wise, channel wise, brand wise, market wise and make recommendations basis the same to improve the efficiency of clients’ buys. Deep dive on how advertisers in various sectors buy across genres – understanding the top categories, players, buying mix, impact purchased, channel mix, etc Financial Accountability / Commercial Impact Revenue and Yield Delivery Working along with the sales team to ensure revenue targets are met Achieve yield objectives of annual plan Maximise channel/genre revenues across time slots, execute corrections and manage monthly revenues. Develop a strategy for the next year including customer strategy, pricing strategy and programme wise plans to add up to the channel revenue Competitive analysis and Benchmarking – understand what the competition is doing and be agile to take decisions based on Supply, demand and other macro factors Prepare client pitch decks, Monthly/Quarterly review decks along with the team Stake holder management – Liase with programming on the FPC and suggest changes based on the feedback from sales, monetization potential and demand situation. Problem solving skills are mandatory

Skills & Attributes for success

Strategic planning Influencing Skills Result Orientation Negotiation Skills Analytical thinking People management Skill

Preferred Education & Experience

Minimum Qualification : MBA/PGDBM (Premier or Tier 1 management institute) With at least 10-13 years of post-qualification experience

About JioStar

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies. JioStar India Private Limited (formerly known as Star India Private Limited) is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.