Director - Content & Product Marketing

Neo; Bengaluru; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Neo is seeking a Director of Content & Product Marketing in Bengaluru to own messaging across its AI-first portfolio. You will lead PMMs and content teams, partnering with Demand & Growth and Product, delivering high-impact messaging, assets, and go-to-market execution.

You will drive segmentation, framework, and launch strategy while embedding research, competitive intelligence, and AI tools throughout the workflow.

Qualifications

• 10–14 years in product marketing, content and GTM, with significant time in B2B SaaS.
• At least 4 years in a marketing leadership position at a global B2B SaaS company, with US as primary market.
• Proven ownership of messaging and GTM strategy for a multi-product portfolio or platform.
• Experience with PLG or hybrid PLG environments; software engineering or technical background is a plus.

Responsibilities

• Own the messaging architecture for the suite and every product, feature, persona and use case.
• Decide which segments and use cases Neo leads with, and in what order.
• Maintain consistency of messaging across surfaces and teams.
• Define what content functions produce, for which audience, on which surface and why.
• Set standards, cadence and prioritisation model for portfolio content.
• Direct per-function use-case kits supporting acquisition, activation and adoption.
• Set the launch framework including tiering, messaging and readiness.

Skills

B2B SaaS positioning

Messaging architecture

Technical acumen

Exceptional writing

Editorial judgment

Competitive analysis

Commercial judgment

Analytical fluency

AI tools fluency

Education

Bachelor's degree in Marketing or related field

Job description

AI is the most significant shift in how work gets done since the advent of the Internet — yet most organizations fail to capture its value. Neo is changing that.

Founded by Bhavin Turakhia — Co-Founder of Zeta, Radix, and Titan — Neo is building an integrated, AI-first suite of products that capture work, centralize context, and make AI a first-class participant in every workflow:

• Friday — AI Assistant, co-worker and agent platform, pre-integrated into Tasket, Studio, Drive and 1000+ SaaS platforms.
• Tasket — A radically reimagined, AI-native, work management platform that centralizes context and makes AI delegation seamless for all work.
• Studio — AI-native suite for co-creating docs, spreadsheets and diagrams collaboratively with humans and agents.
• Scribe — AI assistant for meetings that goes beyond note-taking and actually does your work while on the call.

About the role

As Director, Content & Product Marketing, you will own the messaging architecture and the content strategy for the entire portfolio, and lead the Product Marketing Managers and Associates who take it to market.

This is a strategy role with a delivery function underneath it. You will work in close partnership with Demand & Growth, whose channels run on the arguments, pages and assets your team produces, and with Product, who own the in-product mechanism your message travels through. We leverage best in breed AI tools at every step, across research, content production, competitive intelligence and reporting. The work is hands-on and moves in rapid iteration cycles.

Responsibilities

• Own the messaging architecture for the suite and for every product, feature, persona and use case within it
• Decide which segments, functions and use cases Neo leads with, and in what order
• Hold the message consistent across every surface and every team
• Define what the function produces, for which audience, on which surface, and why
• Set the standard, the operating cadence and the prioritisation model for content across the portfolio
• Direct the per-function use-case kits that serve acquisition, activation and adoption from a single artefact
• Set the launch framework, including tiering, message and internal readiness

3. Partnership with Demand & Growth

• Own the message layer that the demand engine runs on, across website, search, comparison, paid, lifecycle, social and creator surfaces
• Prioritize the arguments and assets each channel needs, in partnership with the Director, Demand Generation & Growth
• Co-own feature adoption with the product leads
• Set the competitive position against work management incumbents, document and file suites, and enterprise AI assistants
• Direct the intelligence program covering competitor releases, category shifts and emerging AI-native software patterns
• Establish the customer research and win-loss cadence the function runs on

5. Building the function

• Hire, lead and develop the product marketing and content team, including managers
• Set priorities and standards, review output, and build the systems that make quality repeatable
• Establish the operating model with Product and Growth

Skills

• Deep command of B2B SaaS positioning, messaging architecture and go-to-market strategy
• Ability to build a messaging architecture in a crowded category, and to hold it consistent under pressure
• Genuine technical acumen. Able to read product documentation and API references, and engage substantively with engineers
• Exceptional writing, with range from long-form narrative to in-product microcopy
• Editorial judgment across formats, and the ability to hold a standard on work you did not write
• Competitive sharpness. Able to build a comparison that wins without overclaiming
• Commercial judgment on segment, function and channel prioritisation
• Analytical fluency with funnel, campaign and product usage data
• Hands-on fluency with AI tools across the marketing workflow

Experience & Qualifications

• 10 to 14 years in product marketing, content and GTM, with significant time in B2B SaaS
• At least 4 years in a marketing leadership position at a global B2B SaaS company, with the US as a primary market
• Proven ownership of messaging and GTM strategy for a multi-product portfolio or platform
• Experience working alongside product growth teams in a PLG or hybrid PLG environment
• Software engineering or technical background preferred
• Experience in AI-native companies, startups, founding teams, or as a founder is preferred