Creative Director

Neo; Bengaluru; On-site; INR 350,000 - 600,000; Full time

Job summary

Neo in Bengaluru, India, seeks a Design Lead to own the visual identity across the entire product suite. You will lead brand, graphics, video and motion, while also contributing hands-on design work and guiding a growing team.

You will define typographic and color systems, build scalable design templates, and craft compelling product storytelling through demos, videos and screens. This is a fast-paced, AI-enabled environment with rapid iteration.

Qualifications

• 8 to 12 years in design, with significant time in brand, marketing or product marketing design for software companies.
• Demonstrated ownership of a brand or visual identity system across multiple products or a full portfolio.
• Proven experience leading video and motion work, directly or by directing producers and editors.
• Proven experience building and leading a design team.
• Experience designing for B2B SaaS, developer tools or technically complex products is strongly preferred.
• Experience designing for a global audience, with the US as a primary market.
• A portfolio is required, along with the ability to explain the decisions behind the work.

Responsibilities

• Own Neo's brand and visual system across the suite and each product.
• Define and evolve typography, colour, iconography and motion language.
• Build templates, components and design systems for the team.
• Lead product storytelling through visuals, demos, screenshots and diagrams.
• Direct video and motion end-to-end, from concept to delivery, ensuring quality at cadence.
• Collaborate with Web and Growth on layout, interaction and responsive design.
• Hire, lead and develop the design team and establish intake and turnaround norms.

Skills

Brand systems

Video & motion design

Design leadership

Systems thinking

AI design tools

Collaboration with developers

Frontend basics

Design tooling proficiency

Tools

AI tools for design

Web tech basics

Front-end collaboration

Job description

AI is the most significant shift in how work gets done since the advent of the Internet — yet most organizations fail to capture its value. Neo is changing that.

Founded by Bhavin Turakhia — Co-Founder of Zeta, Radix, and Titan — Neo is building an integrated, AI-first suite of products that capture work, centralize context, and make AI a first‑class participant in every workflow:

• Tasket — A radically reimagined, AI‑native, work management platform that centralizes context and makes AI delegation seamless for all work.
• Friday — AI Assistant, co‑worker and agent platform, pre‑integrated into Tasket, Studio, Drive and 1000+ SaaS platforms.
• Studio — AI‑native suite for co‑creating docs, spreadsheets and diagrams collaboratively with humans and agents.
• Scribe — AI assistant for meetings that goes beyond note‑taking and actually does your work while on the call.

About the role

As Design Lead, you will own Neo's visual identity and every design output that reaches the market. Brand, website, campaigns, product storytelling, video and motion.

You will build and lead the design function across brand, graphics, video and motion. This is a hands‑on leadership role: you will design as well as direct. We leverage best in breed AI tools at every step, across ideation, image and video generation, editing and asset production. The work moves in rapid iteration cycles.

Responsibilities

1. Brand & visual system

• Own Neo's visual identity across the suite and every product within it
• Define and evolve the design language across typography, colour, iconography, illustration and motion
• Build the systems, templates and components the team produces against

2. Product storytelling

• Lead the visual explanation of what the products do, across product videos, demo walkthroughs, short clips, screenshots, interface stills and diagrams
• Set the standard for how a complex, AI‑native workflow is made legible on screen

3. Video & motion

• Own video and motion end to end, from concept and script visualisation through production, editing, motion design and delivery
• Build the production pipeline and hold quality across a high release cadence
• Direct the design of website pages, landing pages, campaign creative, social assets, email, sales collateral and presentation systems
• Partner with Web and Growth on layout, interaction and responsive behaviour, and design for what will ship

5. Building the function

• Hire, lead and develop the design team across brand, graphics, video and motion
• Set standards and priorities, run critique, and build the review systems that make quality repeatable
• Establish intake, prioritisation and turnaround expectations with the teams design serves

Skills

• Outstanding visual craft across brand, digital and motion, with a portfolio that shows range and a clear point of view
• Deep command of video and motion design, including what holds attention in a product video
• Strong systems thinking. You design languages and components rather than one‑off assets
• Ability to understand a technical software product deeply enough to explain it visually
• Working understanding of web technology and front‑end constraints, and the ability to collaborate with developers directly
• Fluency across the modern design, motion and video toolchain
• Hands‑on use of AI tools as a core part of how you produce work
• Judgment about which work deserves craft time and which needs to ship today
• Proven ability to hire and develop designers, and to raise the quality of work you did not make

Experience & Qualifications

• 8 to 12 years in design, with significant time in brand, marketing or product marketing design for software companies
• Demonstrated ownership of a brand or visual identity system across multiple products or a full portfolio
• Proven experience leading video and motion work, directly or by directing producers and editors
• Proven experience building and leading a design team
• Experience designing for B2B SaaS, developer tools or technically complex products is strongly preferred
• Experience designing for a global audience, with the US as a primary market
• A portfolio is required, along with the ability to explain the decisions behind the work