Digital Strategist

Adobe; Mumbai; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Adobe seeks a Senior Digital Marketeer in Mumbai to drive value realization for customers through data-driven marketing across journeys and campaigns. You will lead discovery workstreams, perform industry research, and champion a culture of innovation to unlock opportunities for clients.

The role requires extensive experience turning digital strategy into marketing tactics, strong stakeholder management, and a track record of delivering tangible business impact.

Qualifications

• Extensive experience translating digital strategy into marketing tactics.
• Proven ability to drive business impact through campaigns.
• Strong presentation and stakeholder engagement skills.

Responsibilities

• Lead discovery workstreams and customer research to define the why.
• Lead data-driven marketing for customer journeys and campaigns.
• Analyse journeys and campaigns to improve UX, CX and personalization.
• Develop dashboards for management reporting and insights.
• Collaborate with client teams to capture business KPIs and BRDs.
• Mentor peers and contribute to pre-sales discussions.

Skills

Digital marketing strategy

Client facing

Data-driven marketing

Stakeholder management

Campaign optimization

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Analytics

Adobe Campaign

Google Analytics

Job description

The Opportunity

Our Digital Experience suite of products is market-leading in the Enterprise Digital Marketing space, and we have had terrific success globally with major brands. Our focus on the success of our customers is central to our Professional Services business strategy, and we need creative, proactive Senior Digital Marketeers who have the skills, experience, and track record to work with our customers across industries and digital channels, to lead, drive value realisation and business impact!

Are you a Digital Strategist who combines business acumen and innovative digital marketing know-how, with operational expertise to build outstanding and impactful experiences for our customer’s customer.

What You'll Do

• A value led Consultant responsible for the realisation of tangible business impact for our customers, the design and implementation of processes to drive operational efficiencies, whilst implementing a culture of innovation, and fostering creativity to unlock new opportunities for your customers and Adobe Consulting.
• Lead inspiring business discovery workstreams, and perform industry and customer research to establish the customer’s ‘why’.
• Lead & execute Data driven Marketing for Customer Journeys & Campaigns:
• Maximise digital adoption: Utilise data to proactively analyse opportunities and identify customer journeys & consumer behaviours that can be influenced to drive Adobe’s digital impact.
• Directly engage clients to improve & understand their as-is Customer segmentations, have a specialist’s focus on optimisation & personalisation across Marketing channels
• Improve & monetize Customer Journeys & Marketing Campaign Performance: Analyse and Recommend how to make Journeys & Campaigns more effective via UX changes, CX changes, A/B Tests, etc.
• Work with client to enable them to understand and leverage Marketing Data Collection Strategy to best leverage Adobe solutions
• Ideation, Planning, Delivery, Measurement & Optimization of Experience Cloud use cases, their associated customer benefits and how to measure them.
• Work with Client teams & Stakeholders to identify Business Requirements, KPIs to capture: as Documentation – BRDs, Journey Understanding documents
• Develop effective customers partnerships (Senior levels) to align on business goals, critical metrics and future state thinking
• Create dashboards for management reporting, insights and/or problem analysis.
• Identify trends and industry examples that support the creation of impactful use cases that bring a customer’s business goals to life.
• Play & think like an end consumer / Customer to enable Product UATs and feedback cycle.
• Research and define customer personas and build ideal state customer journey maps.
• Build customer roadmaps, develop, and lead execution of the tactical plans to implement the next phase of the roadmap.
• Design and implement processes & ways of working to drive operational efficiencies.
• Coordinate the execution of marketing activities by Adobe teams or customer teams.
• Design and implement the measurement frameworks needed to monitor, optimise and report on tangible business outcomes for the Customer.
• Support the evolution and optimisation of practice artefacts, be an active and engaged member of the Business consulting community.
• Inform the evolution of our go to market and represent our group and services credibly and effectively in pre-sales scenarios, and on external platforms.
• Mentor, support and collaborate with your peers to scale your expertise and influence.

What You'll Need To Succeed

• A leader and brand ambassador, who is passionate about current digital marketing trends and has extensive experience translating digital strategy into marketing tactics to deliver exceptional CX!
• A strong eye for business, and deep experience within a core industry (e.g., Banking & Financial Services, Telecom & media, Retail, Travel etc.), with the ability to balance multiple assignments across teams in a fast-paced environment.
• Willingness to learn and ramp up quickly. This includes new tools, business processes and deliverables.
• Willingness to travel and be client facing & engaging.
• Data Analysis: Extensive knowledge in how data shapes and drives the customer experience across platforms and channels. You have demonstrated experience analysing website and audience data to uncover insights.
• Customer Persona and Journey Development: Extensive experience building personas and customer journeys aligned to these. Data / audience strategy development expertise.
• Experience in Customer product management and defining product-based value
• Conversion Rate Optimisation: Understand and anticipate customer needs, build testing & personalisation roadmaps, advise on and build audience & customer segments, guide on data to collect and use, and implement tests for statistical results through multiple channels
• Experience in running Marketing Tests and Run program: A/B testing
• Campaign Planning and Workflow Management w.r.t customer journey management.
• Experience conducting successful client workshops involving senior-levels
• 6+ years' experience successfully engaging clients within the digital world ideally.
• Digital Product Experience: using one or more industry leading Analytics, Testing, Personalisation, Journey & Campaign products / tools, e.g., Adobe or similar competitors. Experience of working on Adobe Solutions (Analytics, Target, Campaign) will be an advantage.
• A self-starter, bold and proactive, able to gain the trust of customers and internal teams. You might work independently and as part of a team.
• Proficient use of power point presentations to socialise realised business outcomes internally and externally and develop customer success stories.
• Outstanding problem-solving skills and analytical skills
• Excellent interpersonal, and presentation skills both verbal and written.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [e-mail].

AI Use Guidelines for Interviews:

Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.