Digital Search & Website Strategy Manager

Caidya; India; Remote; INR 2,000,000 - 4,000,000; Full time

Job summary

Caidya seeks a Digital Search & Website Strategy Manager to lead global search across SEO, SEM, AEO, GEO, and AI-enabled platforms. You will oversee caidya.com and Caidya.cn, coordinating with Marketing, IT, and regional teams to boost visibility, content quality, usability, and conversions.

The role requires 5–7+ years in SEO/SEM, WordPress administration, and a global mindset. Remote work with a cross-border team offers strategic influence and measurable business impact.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, IT or related discipline.
• 5-7+ years of progressive SEO/SEM experience.
• 3-5+ years in B2B marketing and WordPress administration.
• Experience with CRO, CRO, Biotech/Biopharma or healthcare sectors preferred.
• Global SEO/SEM/AEO/GEO strategy and technical SEO proficiency.
• Experience with GA4, GTM, SEO platforms, Marketo, Salesforce.

Responsibilities

• Lead global organic and paid search strategy across multiple regions and platforms.
• Oversee technical/content SEO, audits, architecture, and international SEO.
• Develop search strategies for priority therapeutic areas and services.
• Monitor AI-driven search experiences and optimize for knowledge graphs and snippets.
• Manage global paid search programs with ROI focus and landing-page testing.
• Collaborate with content and IT teams for keyword strategies and campaigns.
• Develop dashboards and monthly exec reports on visibility, engagement, and ROI.
• Translate performance data into actionable recommendations for business impact.

Skills

Global SEO

Paid search

Content strategy

Analytics

Cross-functional collaboration

Project management

Technical SEO

WordPress administration

Education

Bachelor's degree in Marketing or related field

Tools

GA4

Google Tag Manager

WordPress

Marketo

Salesforce

Job description

Digital Search & Website Strategy Manager Work Location India - (home based) Home/Office Based Home Based Req ID# 8571

JOB TITLE: Digital Search & Website Strategy Manager

LOCATION: India (Remote)

JOB OVERVIEW:

This role will lead Caidya’s global search strategy across SEO, SEM, AEO, GEO, and emerging discovery platforms to increase qualified visibility and lead generation. It will also work autonomously to oversee the day-to-day management and optimization of caidya.com and Caidya.cn, working across Marketing, IT, regional stakeholders, and external partners to strengthen search performance, content, usability, accessibility, conversion, and measurable business impact.

JOB DUTIES AND RESPONSIBILITIES:

• Lead Caidya’s global organic and paid search strategy across traditional search engines, AI-powered search experiences, and emerging discovery platforms across North America, Europe, Latin America, and Asia-Pacific for the .com site, and working with the teams to support the site in Mandarin.
• Manage technical and content SEO, including site audits, crawlability, architecture, Core Web Vitals, schema markup, internal linking, metadata, index management, XML sitemaps, redirects, and international SEO.
• Develop search strategies for priority therapeutic areas and services.
• Monitor and Strengthen Caidya’s visibility within ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude, Microsoft Copilot, and other AI-driven search experiences through Answer Engine Optimization and Generative Engine Optimization.
• Optimize content for featured snippets, semantic and question-based search, structured data, entity recognition, knowledge graphs, topic authority, E-E-A-T signals, AI citations, and brand mentions.
• Manage global paid search programs across Google Ads, Microsoft Ads, and relevant regional platforms, including campaign strategy, keyword research, ad copy, landing pages, testing, conversion optimization, performance reporting, and return on investment.
• Partner with content marketing and subject-matter experts to develop keyword strategies, content clusters, thought leadership, service pages, blogs, and campaign landing pages.
• Develop dashboards and monthly executive reports covering organic visibility, keyword rankings, AI visibility, website engagement, qualified “contact us” leads, paid search performance, and return on ad spend for paid search.
• Translate performance data into clear, actionable recommendations that improve visibility, engagement, lead generation, and commercial impact.

SUPERVISORY RESPONSIBILITIES:

This role will have no direct reports at this time.

JOB REQUIREMENTS:

Education

• Bachelor’s degree in Marketing, Business, Communications, IT or related discipline

Experience

• 5-7+ years of progressive SEO/SEM experience
• 3–5+ years in B2B marketing
• 3–5+ years of experience administering WordPress websites in a business environment
• Experience with complex professional services or life sciences organizations with preferred experience in CRO, Clinical Research, Biotech/Biopharma, Pharmaceutical, Healthcare, Medical technology industries
• Global SEO, SEM, AEO, and GEO strategy
• WordPress administration and website governance
• Technical SEO, site architecture, accessibility, and performance optimization
• Paid search management, testing, and conversion optimization
• Web analytics, attribution, tag management, and executive reporting
• Content optimization, keyword strategy, and information architecture
• Marketing technology expertise, including GA4, Search Console, Google Tag Manager, SEO platforms, Marketo, and Salesforce
• Strategic thinking with strong hands-on execution
• Independent prioritization and project management
• Data-driven decision-making and business recommendations
• Cross-functional and global collaboration
• Curiosity and adaptability in evolving search technologies

Capabilities

• Ability to work in-office or remotely.
• Ability to work with remote teammates in China, Europe and the United States.