Digital Performance & Analytics Lead

BrickRed Systems; Hyderabad; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

BrickRed Systems is seeking a Director, Data Informatics to establish a standardized measurement framework across a global digital ecosystem. The role emphasizes visibility into traffic, conversion, lead generation, digital performance, and ROI, with 14+ years of experience in digital analytics and measurement.

The ideal candidate will define KPI frameworks, governance for attribution, and reporting standards while partnering with cross-functional teams to translate data into strategic

Qualifications

• 14+ years of experience in digital analytics, data analytics, measurement, or performance reporting.
• Strong experience with KPI frameworks, dashboards, analytics reporting, and measurement models.
• Strong understanding of digital analytics platforms, attribution, and reporting tools.
• Experience with data governance and reporting standards.
• Strong analytical, communication, and stakeholder management skills.
• Experience supporting multiple brands, markets, or digital properties.

Responsibilities

• Define global KPI frameworks, dashboards, and digital performance reporting.
• Establish standardized measurement across brands, business units, and digital properties.
• Generate actionable insights around conversion, growth, traffic, and digital performance.
• Establish governance for attribution, reporting quality, and data consistency.
• Partner with Business, Digital, Marketing, and CoE teams to translate data into decisions.
• Identify performance gaps and optimization opportunities.
• Communicate analytical findings to technical and non-technical stakeholders.

Skills

Digital analytics

Data analytics

Measurement

Stakeholder management

Communication

Analytics reporting

Leadership

Tools

Analytics platforms

Job description

We are seeking a Director, Data Informatics to establish a standardized measurement framework across a global digital ecosystem, providing visibility into traffic, conversion, lead generation, digital performance, and ROI.

The ideal candidate will have 14+ years of experience in digital analytics, data analytics, measurement, performance reporting, or a related field.

Key Responsibilities

• Define global KPI frameworks, dashboards, and digital performance reporting.
• Establish standardized measurement across brands, business units, and digital properties.
• Generate actionable insights around conversion, growth, traffic, and digital performance.
• Establish governance for attribution, reporting quality, and data consistency.
• Partner with Business, Digital, Marketing, and CoE teams to translate data into decisions.
• Identify performance gaps and optimization opportunities.
• Communicate analytical findings to technical and non-technical stakeholders.

Required Qualifications

• 14+ years of experience in digital analytics, data analytics, measurement, or performance reporting.
• Strong experience with KPI frameworks, dashboards, analytics reporting, and measurement models.
• Strong understanding of digital analytics platforms, attribution, and reporting tools.
• Experience with data governance and reporting standards.
• Strong analytical, communication, and stakeholder management skills.
• Experience supporting multiple brands, markets, or digital properties.

Preferred

• Web or eCommerce analytics experience.
• CRM, marketing automation, or data integration experience.
• Global or multi-brand digital experience.

ABOUT BRICKRED SYSTEMS

BrickRed Systems is a global technology consulting and workforce solutions company specializing in digital, engineering, marketing, analytics, finance, operations, and business transformation.

We help organizations solve complex business challenges by providing skilled professionals across technology, strategy, creative, and operational functions, with a strong focus on innovation, collaboration, scalability, and client success.