Digital Analytics Specialist

Aloola; Surat; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Aloola is seeking a Digital Analytics Specialist to turn analytics into actionable insights across marketing, ecommerce, and digital platforms. You will work independently and with cross‑functional teams to drive business decisions through data storytelling and advanced analysis.

You will implement data exploration techniques, build reports and dashboards, and promote analytics adoption across the organization. Strong segmentation, site performance monitoring, and reporting skills are essential.

Qualifications

• 4+ years in analytics, digital media, or eCommerce.
• Bachelor's degree or equivalent experience.
• Strong self-education skills and independent problem solving.

Responsibilities

• Analyze data to answer core business questions and inform marketing strategy.
• Analyze customer behavior through segmentation studies and interactions.
• Provide strategic recommendations based on insights.
• Act as SME for digital analytics and data storytelling.
• Develop and deliver regular and ad hoc analytical reports.
• Monitor site performance and reporting/tracking issues.
• Collaborate with product, hotel strategy, and web teams to monitor business health.

Skills

Analytics

Data storytelling

Segmentation

Reporting

Cross-functional collaboration

Communication

Education

Bachelor's degree

Tools

Adobe Analytics

Snowflake

Hightouch CDP

Microsoft Excel

Google Tag Manager

Adobe Tags (Launch)

Job description

We are looking for a talented Digital Analytics Specialist with a strong background in analytics, digital media, and eCommerce. The ideal candidate will have a passion for data-driven decision-making, the ability to work independently, and the skill to collaborate across divisions to achieve business goals. This role will involve implementing advanced data exploration techniques and providing actionable insights to drive business success.

Key Responsibilities:

• Synthesize data to address core business questions by analyzing the what, why, and how of business applications, contributing to marketing strategy through representation of the marketing technology team in business meetings and third-party engagements.
• Partner with business owners to analyze customer behavior through segmentation studies and consumer interactions with the business and/or website.
• Lead efforts to provide strategic recommendations informed by a deep understanding of customer behavior and segmentation insights.
• Serve as the Subject Matter Expert (SME) for digital analytics, with a focus on data storytelling and visualization.
• Develop and deliver regular and ad hoc analytical reports tailored to business needs.
• Monitor, analyze, and troubleshoot site enhancements and key user flows to proactively identify reporting or tracking issues and detect shifts in customer behavior.
• Collaborate with product owners, hotel strategy teams, booking engine stakeholders, revenue managers, and web development teams to maintain regular monitoring of business health and site performance.
• Document digital analytics processes in Confluence and manage enhancement requests through JIRA tickets.
• Use tools such as Adobe Analytics, Snowflake, Hightouch CDP, and Microsoft Excel to analyze and report on site performance and user profiles, presenting insights to senior leadership.
• Promote and drive adoption of Adobe Analytics across the organization, including stakeholder training sessions.
• Maintain a backlog of reporting, tagging, and alerting requirements to address business needs.
• Create and manage targetable segments/audiences using Hightouch CDP to facilitate platform activations.
• Assist in tagging and rule implementation within Google Tag Manager and Adobe Tags (Launch) as required.
• Debug analytics implementation issues, including quality assurance (QA) and signoff on new features.
• Provide functional and technical expertise to support business applications and associated processes.
• Align with leadership on priorities, address project tasks constructively, and contribute to personal development plans.
• Collaborate with preferred vendors for beta testing to adopt cutting-edge analytical features and tool

Qualifications:

• Experience: 4+ years in a related field, such as analytics, digital media, or eCommerce.
• Education: Bachelor s degree or equivalent experience required.
• Strong self-education skills with the ability to independently seek solutions and apply knowledge.

Soft Skills:

• Excellent written and verbal communication skills with a clear, professional demeanor.
• Ability to work independently and collaborate effectively across teams.
• Adaptable, solution-oriented, and able to positively influence team dynamics.
• Experience: 4+ years of experience
• Job Type: Full-time (WFO Only)