DIGITAL MEDIA EXECUTIVE

Penkraft Ideas Private Limited; Thane; On-site; INR 400,000 - 600,000; Full time

Benefits offered by this job

Collaborative environment

Diverse workload and creative opportunities

Open forum for ideas

Unique growth opportunity

Job summary

Penkraft Ideas Private Limited in Thane is looking for a Digital Media Executive to implement and analyze marketing plans under the Digital Marketing Coordinator. This role requires a solid understanding of digital marketing, SEO, and social media. The successful candidate will monitor trends, create content calendars, and report on campaign effectiveness. This position offers a collaborative and stimulating work environment with a unique growth opportunity.

Qualifications

• Good theoretical knowledge of digital marketing aspects.
• Hands-on experience in on & off-page SEO.
• Good articulation & awareness in digital tools.

Responsibilities

• Define strategy for clients across social media platforms.
• Plan SEO and social media campaigns.
• Monitor trends in SEO and social media.
• Analyze effectiveness of campaigns.
• Create weekly content summaries.

Skills

Digital Marketing Knowledge

SEO (On & Off Page)

Social Media Management

Content Calendar Management

Education

Mass Media / Journalism / Advertising degree

Job description

Digital Media Executive

The selected candidate will be instrumental in preparing, implementing & analyzing digital marketing plan, under the guidance of the Digital Marketing Coordinator, for in-house and client accounts.

Responsibilities and Duties

• Contribute to defining a strategy for clients across social media platforms & SEO.
• Plan on & off-page SEO, social media organic campaigns, promotions and social ad campaigns while owning & being accountable for all engagement metrics.
• Monitor trends in SEO & social media and regularly update own knowledge for effectively utilising these for accounts being handled.
• Monitor the impact of SEO & Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
• Monitor the competition and be aware of market changes and developments.
• Create weekly summary of upcoming content, populate content calendars and distribute schedule of content to internal stakeholders (Copy & Art teams).

Required Experience And Qualifications

• Good theoretical knowledge of all four cardinal aspects of digital marketing - SEO (On & Off Page), SEM, SMO & SMM.
• Hands‑on experience of on & off-page SEO.
• Good articulation & awareness.
• Mass Media / Journalism / Advertising degree preferred

Benefits

• A highly collaborative environment that pushes you to think beyond your boundaries and keeps you on your toes.
• A diverse workload, keeping you continually stimulated & opportunities to expand your writing and creative storytelling skills
• An open forum for expression of ideas.
• A unique growth opportunity, as we further build the team.
• A fully‑integrated agency of thinkers, designers, developers, social media marketers and others who will work with you to amplify and execute your work.