Digital Marketing Strategist

BlueRibbon Solution; Surat; On-site; INR 500,000 - 700,000; Full time

Job summary

BlueRibbon Solution in Surat is seeking a Digital Marketing Lead to plan and optimize online campaigns, aligning with business goals and audience insights.

You will develop campaign plans, review results against objectives, identify journey weaknesses, run experiments, and communicate findings clearly. The role emphasizes data-driven decisions and responsible handling of customer data.

Qualifications

• Experience planning and optimizing digital marketing campaigns.
• Strong ability to analyze performance data and derive actionable insights.
• Excellent written communication for reporting and collaboration.

Responsibilities

• Develop campaign plans and optimize online campaigns to meet business goals.
• Review results against objectives and identify opportunities for improvement.
• Explain audience selection, evaluation methods, and campaign changes based on evidence.

Skills

Digital marketing campaigns

Data-driven analysis

Written communication

Job description

Lead and optimize online marketing efforts with creative, results-driven strategies.

Full time On-site Surat

About the role

Plan and improve digital campaigns around clear business goals. Connect audience research, content and measurement to help the team understand which activities generate useful engagement and enquiries.

What you will work on

Develop campaign plans, collaborate on landing pages and content, and review results against agreed objectives. Identify weaknesses in the customer journey, propose focused experiments and communicate findings in straightforward reports.

What to bring

Practical experience with digital campaigns, a structured approach to analysis and strong written communication. Be ready to explain how you selected an audience, evaluated results and changed a campaign based on evidence. Respectful handling of customer data is part of the role.