Digital Marketing Specialist

Carters; Paschim Bardhaman; On-site; INR 3,788,000 - 5,952,000; Full time

Benefits offered by this job

Competitive remuneration package

Health and wellbeing benefits (7.5% in

Staff buying privileges

Job summary

CARTERS in New Zealand seeks a digital marketing specialist to own and elevate our online presence. You will drive brand campaigns across social media, email, and web platforms, ensuring alignment with our trade customers and brand guidelines.

You will manage content across platforms, execute targeted email campaigns with segmentation, analyse performance, and propose data-driven improvements to grow engagement and ROI while staying compliant with marketing standards.

Qualifications

• As a digital guru, you’ll own and optimise online channels to strengthen customer engagement.
• You’ll drive campaigns across social media, email, web, and events in line with brand guidelines.
• Experience with content management systems (Squarespace, SAP Hybris) and marketing automation is essential.

Responsibilities

• Drive digital aspects of CARTERS across promotions, campaigns, events and social media.
• Maintain platform content aligned with trade customers and brand.
• Execute targeted email campaigns with segmentation and workflows.
• Provide creative digital solutions for websites, apps and campaigns using best practices.
• Monitor performance across platforms and campaigns; provide insights to improve ROI.
• Process customer feedback and digital inquiries via email and social media.
• Coordinate marketing and IT digital initiatives and projects.
• Produce engaging digital communications to enhance customer experience.

Skills

Digital marketing strategy

Email marketing & automation

SEO & SEM

Content management

Analytics & reporting

Social media advertising

Creative problem solving

Grammar & proofreading

Team collaboration

Education

Bachelor's degree in Marketing / Digital Media / Business

Tools

Squarespace

SAP Hybris

Microsoft Dynamics 365 Marketing

Adobe Creative Cloud

WeChat knowledge

Job description

Are you passionate about digital marketing? Here's your opportunity to join a market leader in the building industry and take ownership of our digital marketing presence.
We are on the hunt for someone to help drive strategic initiatives that strengthen customer engagement and elevate our brand visibility.
With your solid planning and organisational skills you will have a strong understanding of the digital landscape, overseeing CARTERS' multiple digital channels across social media and web platforms, ensuring alignment with our trade customers and brand

About the role

This role is based at our National Support Office in East Tāmaki where you will join a collaborative and supportive Marketing team, working alongside the Trade Marketing Engagement Manager to:

• Drive digital aspects of the CARTERS business developing, implementing and maintaining brand and customer strategies across promotions, initiatives, events and social media campaigns
• Maintain content across multiple platforms that align with our trade customers and brand
• Execute email campaigns with functional workflows and database segmentation
• Provide creative digital solutions with best practice methodologiesfor websites, applications and campaigns
• Monitor and analyse performance on various digital platforms and campaigns, providing insights, analytics and identifying opportunities to support growth, engagement and ROI
• Process customer feedback and digital enquiries via email and social media
• Contribute and coordinate marketing and IT digital initiatives and projects
• Produce engaging digital communications to enhance the customer experience
• Enhance and refine customer journeys and touchpoints

About you

As a digital guru, you’ll succeed in this role with the following skills, experience and values:

• Customer centric digital specialist who knows their way around the online space
• Expertise in digital marketing channels and implementing digital marketing campaigns
• Experience in content management systems – such as Squarespace and SAP Hybris
• Highly skilled in email marketing and automation - Microsoft Dynamics 365 marketing with Click Dimensions: subject lines, development, segmentation, workflows, automation, 360 testing, mobile optimisation, deployment
• SEO & SEM capability for digital optimisation,customer segmentation and data analytics
• Experience driving digital acquisition channels - PPC, Programmatic / Display and paid social advertising (Facebook, Instagram, LinkedIn)
• Marketing experience with a degree in Digital Media Communications or relevant tertiary qualifications in Marketing / Business Information Management
• A self-motivated team player who has high creativity, attention to detail and problem-solving skills, and is organised to multitask and prioritise effectively
• Proficient in grammar with strong proofreading and editing skills forcontent and storytelling
• An eye for emerging digital trends with a passion for discovering new applications
• Operate Adobe Creative Cloud applications
• Understanding of social media campaigns and marketing compliance requirements
• Knowledge of WeChat – Mandarin digital content creation would be advantageous

Build your future with CARTERS

For over 150 years, CARTERS has been helping build New Zealand and Kiwi trade careers.

Our continued success and reputation as the best building partner in the market can only happen with the right teams. Behind our network of over 50 branches is a team of passionate people with shared values who are results focused and dedicated to delivering exceptional customer experiences to support the success of our trade customers.

In return for your work and commitment, we’ll make sure you’re looked after in a professional, positive, inclusive and supportive working environment that you can be proud of.

• Join a long-standing business, with passionate and talented teams partnering to cultivate a culture of comradery and success
• Competitive remuneration package
• Benefits to support your health and wellbeing - 7.5% Benefits Plan includes superannuation, medical, disability and death insurances, and a voluntary savings scheme.
• Company buying privileges across all CARTERS branches

All successful candidates will be required to undergo a pre-employment drug and alcohol test.