Digital Marketing Specialist

PETADATA; Hyderabad; On-site; INR 300,000 - 420,000; Full time

Job summary

PETADATA in Hyderabad is seeking a Digital Marketing Specialist (Freshers) to develop and execute multi-channel digital marketing strategies that drive growth.

You will manage content, campaigns, email marketing, analytics, and CRO, collaborating with sales, product, and creative teams. The role requires a proactive communicator ready for night shifts from 8 PM to 5 AM IST and a strong foundation in marketing basics.

Qualifications

• Bachelor's or Master's in Marketing, Communications, or related field.
• Freshers welcome and willingness to learn in a fast-paced environment.
• Strong understanding of digital marketing metrics and analytics.

Responsibilities

• Develop and execute multi-channel digital marketing campaigns to drive brand awareness, lead generation, and conversion.
• Manage and optimize website content, user experience, and CRO.
• Create and distribute content across social media, email, and blogs.
• Develop and manage email campaigns to nurture leads and drive conversions.
• Analyze and report on digital marketing metrics including website analytics and email performance.
• Collaborate with sales, product, and creative to align marketing strategies with business goals.
• Stay updated with digital marketing trends, technologies, and best practices.

Skills

Google Analytics

Google Ads

Facebook Ads

Email marketing

CMS

Analytics

Communication

Project management

Education

Bachelor's/Master's in Marketing/Communications

Tools

Marketing automation platforms

CRM systems

Video editing software

HTML/CSS/JavaScript

SEO tools

HubSpot

Job description

Position: Digital Marketing Specialist - Freshers

Location: HYDERABAD (India)

Experience: Freshers

Work type: Fulltime (W2) only - NIGHT SHIFT 8 PM to 5 AM IST

Job Summary

We are hiring an experienced digital marketing specialist to develop and execute comprehensive digital marketing strategies to drive business growth.

Roles & Responsibilities

• Develop and execute multi-channel digital marketing campaigns to drive brand awareness, lead generation, and conversion.
• Manage and optimize website content, user experience, and conversion rate optimization (CRO)
• Create and distribute high-quality, engaging content across social media platforms, email, and blogs.
• Develop and manage email marketing campaigns to nurture leads and drive conversions.
• Analyze and report on digital marketing metrics, including website analytics, social media engagement, and email marketing performance.
• Collaborate with cross-functional teams, including sales, product, and creative, to align digital marketing strategies with business objectives.
• Stay up-to-date with digital marketing trends, technologies, and best practices.

Required Qualifications

• Strong proficiency in digital marketing tools, including Google Analytics, Google Ads, Facebook Ads, and email marketing platforms
• Experience with content management systems (CMS) and website optimization
• Strong understanding of digital marketing metrics and analytics
• Excellent communication and project management skills

Nice to Have

• Experience with marketing automation platforms and CRM systems
• Familiarity with SEO principles and keyword research tools
• Experience with video production and editing software
• Knowledge of HTML, CSS, and JavaScript
• Certification in Google Analytics, Google Ads, or HubSpot

Educational Qualification

Bachelor's/Master's in Marketing, Communications, or a related field.

We offer a professional work environment and give every opportunity to grow in the information technology world.

Note

Candidates must attend phone/video call/in-person interviews, and after the selection of the candidate, they should go through all background checks on education and experience.