Digital Marketing Manager OTA

Cogncise Business Services; South Goa District; On-site; INR 1,339,000 - 2,009,000; Full time

Job summary

FlyTravio Private Limited is seeking a seasoned Digital Marketing Manager OTA in Goa. You will lead performance marketing, SEO, social media, CRM campaigns, and analytics to drive bookings and revenue across flights, hotels, and travel packages.

The role requires 7+ years in OTA/travel/e-commerce, with hands-on experience in Google/Meta ads, SEO, and CRM. Collaboration with product, tech, and commercial teams is essential for growth.

Qualifications

• Hands-on experience in OTA/travel/e-commerce
• Proven ability to drive online customer acquisition and revenue growth
• Strong SEO/SEM, social media, analytics and conversion optimisation skills
• Experience with CRM, email, WhatsApp, SMS and push marketing
• Ability to work with technology, product, sales and operations teams

Responsibilities

• Plan, execute and optimise performance campaigns across Google, Meta and other platforms
• Drive customer acquisition, bookings and revenue with targeted CAC/ROAS/ROI
• Develop SEO strategy and improve organic rankings
• Develop social media strategy across major channels and coordinate with creative teams
• Run CRM campaigns for retention and reactivation, segment customers
• Coordinate OTA campaigns and promotions with suppliers
• Monitor analytics, conversion funnels and provide actionable insights

Skills

Performance marketing

SEO

Analytics

CRM & email marketing

Campaign management

Education

Bachelor's/Master's in Marketing or related field

Tools

Google Ads

Meta Ads

GA4

Google Search Console

CRM tools

Job description

Digital Marketing Manager OTA

Company: FlyTravio Private Limited

Location: Goa

Employment Type: Full-time

Experience: 7+ years

Industry: Online Travel / OTA / Travel Technology

About the Role

We are looking for an experienced Digital Marketing Manager with strong exposure to the OTA, travel, e-commerce, or online booking industry. The candidate will be responsible for driving online customer acquisition, bookings, revenue, brand visibility, and digital growth across flights, hotels, holiday packages, and other travel products.

The ideal candidate should have hands-on experience in Performance Marketing, SEO, SEM, social media, Google Ads, Meta Ads, CRM, remarketing, analytics, and conversion optimisation.

Key Responsibilities

1. Performance Marketing

• Plan, execute and optimise performance marketing campaigns across Google, Meta and other relevant platforms.
• Drive customer acquisition, bookings and revenue while maintaining targeted CAC, ROAS and ROI.
• Manage campaigns for flights, hotels, holiday packages and other travel products.
• Develop remarketing and retargeting campaigns to improve conversions.
• Continuously test creatives, audiences, landing pages and offers.

2. SEO & Organic Growth

• Develop and execute the OTA's SEO strategy.
• Improve organic rankings for destination, flight, hotel and travel-related keywords.
• Work on technical SEO, on-page SEO, content strategy, backlinks and local/destination SEO.
• Monitor competitors and identify new organic growth opportunities.

3. Social Media & Content

• Develop social media strategy for Instagram, Facebook, YouTube, LinkedIn and other relevant channels.
• Plan content calendars around destinations, travel trends, offers, seasonal campaigns and promotions.
• Coordinate with creative/content teams for high-performing campaigns.
• Track engagement, reach, traffic and conversions from social channels.

4. CRM & Customer Retention

• Develop campaigns for customer retention, repeat bookings and reactivation.
• Work with CRM tools for email, WhatsApp, SMS and push notification campaigns.
• Segment customers based on booking behaviour, destination, product and purchase history.
• Develop personalised offers and campaigns to increase customer lifetime value.

5. OTA Campaigns & Promotions

• Plan campaigns around peak travel seasons, holidays and major travel periods.
• Develop promotional campaigns for domestic and international destinations.
• Coordinate with airline, hotel, DMC and other supplier partners for joint promotions.
• Monitor competitor pricing, offers and promotional activity.

6. Analytics & Conversion Optimisation

• Monitor website/app traffic, conversion rate, booking funnel and revenue performance.
• Analyse customer journeys and identify drop-off points.
• Work with the product and technology teams to improve website/app conversion.
• Use Google Analytics/GA4 and other analytics tools to prepare performance reports.
• Provide actionable insights based on campaign and customer data.

7. Budget & Agency Management

• Manage digital marketing budgets and ensure efficient utilisation.
• Track campaign performance against agreed KPIs.
• Coordinate with external agencies, freelancers and technology partners where required.
• Negotiate and manage digital marketing partnerships.

Required Skills

• Strong understanding of OTA / Travel / E-commerce business models.
• Hands‑on experience with Google Ads, Meta Ads and other performance marketing platforms.
• Strong knowledge of SEO and SEM.
• Experience with GA4, Google Search Console and marketing analytics.
• Understanding of CRM, email, WhatsApp, SMS and push marketing.
• Strong analytical and data‑driven approach.
• Good understanding of conversion funnels and customer acquisition.
• Excellent communication and campaign management skills.
• Ability to work closely with technology, product, sales, operations and commercial teams.

Preferred Experience

Candidates from OTA, travel technology, airlines, hotel booking platforms, travel marketplaces, e-commerce or fintech/e-commerce businesses will be preferred.

Experience in marketing flight and hotel booking platforms will be an added advantage.

Preferred Qualifications

Bachelor's/masters degree in marketing, Digital Marketing, Business Administration, Communications or a related field.