Digital Marketing Manager (AI-Driven Marketing)

Analah Capital; Mumbai; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Analah Capital in Mumbai is seeking a dynamic Digital Marketing Manager with a strong focus on AI-driven marketing. You will develop and execute integrated campaigns, manage spend across Google, Meta and LinkedIn, and drive high-quality leads for assets across private markets, real estate, and wealth management.

The role requires hands-on experience with AI-powered tools, content creation, automation, analytics, and performance reporting.

Qualifications

• Bachelor's degree or higher in Marketing, Business, or related field.
• 3–7 years hands-on digital marketing experience.
• Strong knowledge of AI-powered marketing tools and applications.

Responsibilities

• Develop and execute digital marketing strategies aligned with business objectives.
• Manage campaigns across Google, Meta, LinkedIn, Instagram, and other platforms.
• Strengthen brand presence and lead generation across verticals.
• Utilise AI tools for content creation, automation and campaign optimisation.
• Analyse performance and provide actionable insights; report KPIs weekly.

Skills

Digital marketing

AI-powered tools

Performance marketing

Lead generation

Social media management

Content strategy

Analytics

Education

Bachelor's degree in Marketing

MBA in Marketing

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics 4

Google Search Console

Canva AI

ChatGPT

Gemini

Job description

Company Overview Analah:

Analah is a global investment platform connecting investors to high-growth private market opportunities across private equity, pre-IPO investments, startups, real estate, and structured financial products.

With a strong presence across India, the UAE, and Canada, Analah specializes in late-stage private markets, secondary transactions, and liquidity solutionsacting as a bridge between founders, investors, and institutional capital.

The firm is currently building and managing SEBI-registered Category II AIF strategies focused on disciplined investments in high-quality unlisted companies with clear visibility to IPOs or strategic exits.

Role: Digital Marketing Manager (AI-Driven Marketing):

Location: Mumbai, India
Department: Marketing
Positions: 5
Employment Type: Full-Time
Industry: Financial Services | Investments | Wealth Management | Real Estate

Role Overview:

We are looking for a dynamic, creative, and data-driven Digital Marketing professional with strong expertise in AI-powered marketing tools, digital strategy, and performance marketing.

The ideal candidate should have hands‑on experience in developing and executing digital marketing campaigns, managing online brand presence, generating quality leads, and leveraging Artificial Intelligence (AI) to optimise marketing activities, content creation, automation, and campaign performance.

The candidate will be responsible for strengthening the company's digital presence across its business verticals, including investments, wealth management, private markets, and real estate.

Role & responsibilities:

1. Digital Marketing Strategy

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Manage digital campaigns across Google, Meta, LinkedIn, Instagram, and other relevant platforms.
• Strengthen brand awareness, online visibility, and digital positioning.
• Plan and execute integrated marketing campaigns for different business verticals.

2. AI-Powered Marketing & Automation

• Utilise AI tools such as ChatGPT, Gemini, Claude, Midjourney, Canva AI, and other emerging platforms for marketing activities.
• Implement AI-driven content creation, campaign optimisation, audience targeting, and marketing automation.
• Explore AI-powered tools for market research, competitor analysis, trend identification, and customer insights.
• Use AI to improve marketing workflows, productivity, and campaign performance.
• Develop innovative AI-based marketing strategies and automation processes.

3. Performance Marketing & Lead Generation

• Plan, execute, and optimise paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Generate qualified leads through targeted digital campaigns.
• Monitor campaign performance, cost per lead (CPL), conversion rates, ROI, and other KPIs.
• Conduct A/B testing and continuously optimise campaigns.
• Manage marketing budgets and ensure effective utilisation of advertising spend.

4. Social Media & Content Management

• Manage company social media platforms, including LinkedIn, Instagram, Facebook, and YouTube.
• Develop monthly content calendars and marketing campaigns.
• Create engaging posts, reels, videos, creatives, presentations, and promotional content.
• Coordinate with graphic designers, video editors, and external agencies.
• Maintain consistent brand communication across all digital channels.

5. SEO, SEM & Website Management

• Develop and implement SEO strategies to improve organic search rankings.
• Manage Google Analytics, Google Search Console, and keyword research.
• Optimise website content, landing pages, and conversion funnels.
• Monitor website traffic, engagement, and lead conversion performance.
• Implement strategies to improve organic and paid search visibility.

6. Analytics & Reporting

• Analyse campaign performance and provide actionable insights.
• Prepare weekly and monthly digital marketing performance reports.
• Track lead generation, engagement, conversion rates, and marketing ROI.

Identify opportunities for improving campaign effectiveness and digital growth.

Preferred candidate profile:

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
• 3 to 7 years of hands‑on experience in digital marketing.
• Strong practical knowledge of AI-powered marketing tools and applications.
• Experience managing Google Ads, Meta Ads, and LinkedIn campaigns.
• Expertise in SEO, SEM, social media marketing, and content strategy.
• Proficiency in Google Analytics 4, Google Search Console, and marketing analytics.
• Experience with Canva, video editing tools, and AI-powered creative platforms.
• Strong understanding of lead generation, conversion optimisation, and marketing automation.
• Excellent communication, analytical, creative, and project management skills.

Preferred Experience:

• Experience in Financial Services, Investment Banking, Wealth Management, FinTech, or Real Estate.
• Experience handling multiple brands or business verticals.
• Knowledge of CRM platforms, email marketing, WhatsApp marketing, and marketing automation.
• Ability to independently manage campaigns from strategy and execution to performance reporting.
• Demonstrated experience using AI tools to deliver measurable marketing improvements.

Key Performance Indicators (KPIs):

Quality lead generation and cost per qualified lead.
Digital campaign ROI and conversion rates.
Website traffic and organic search growth.
Social media reach, engagement, and follower growth.
Brand visibility and digital presence.
Effective utilisation of AI tools and marketing automation.
Timely execution of marketing campaigns and reporting.

Ideal Candidate Profile:

We are looking for someone who is not just a traditional digital marketer but an AI-enabled marketing professional who understands how to combine creativity, technology, data, and strategy to drive measurable business growth.

The candidate should be proactive, innovative, hands‑on, and capable of independently managing the company's complete digital marketing function.