Digital Marketing Manager

The Access Group; Pune District; Hybrid; INR 1,200,000 - 1,800,000; Full time

Job summary

The Access Group is expanding its digital marketing capability and is seeking a Digital Marketing Manager to build the team, shape how our digital channels perform, and drive results personally in the early phase of this function.

You will lead a small team, set up playbooks, manage websites and paid and organic activity, and collaborate with business leaders to align with commercial targets and growth goals.

Qualifications

• Experience leading a digital marketing team and delivering strategies that drive revenue growth.
• Ability to set up playbooks, reporting and analytics to track performance.
• Strong communication skills with a data-driven approach to goals and outcomes.
• Experience shaping digital marketing strategies in a fast-moving, growth-focused environment.

Responsibilities

• Lead and support a small team of digital marketing specialists to deliver high-quality work across websites and digital channels.
• Manage website and channel performance, including paid and organic activity, to meet commercial goals.
• Use content marketing to improve search visibility and grow organic traffic.
• Analyze performance data and share insights with senior marketing leaders to stay aligned with targets.
• Set up tools, playbooks and reporting and hire the first specialists into the function.

Skills

Digital marketing leadership

Team leadership

Content marketing

SEO

Data-driven decision making

Stakeholder management

Tools

ChatGPT

Job description

We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.

Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.

What does Access offer you?

We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.

About the Role

We’re growing our digital marketing capability and looking for a Digital Marketing Manager to help us build the team and shape how our digital channels perform. This is a founding-style hire: before the wider team exists, we need someone who can set up how the function works, build the team around them, and drive results personally in the meantime.

About You

You like seeing the impact of your work and enjoy improving things day by day. You’re comfortable working in a fast-moving environment and enjoy shaping how digital marketing works as the business grows.

At Access, you’ll have the space to influence how our websites and digital channels perform, while working closely with people who care about doing the right thing for our customers. You’re curious, practical, and happy to roll up your sleeves when needed — and you’re motivated by making things better, not just bigger.

Day-to-Day, You Will

• Lead and support a small team of digital marketing specialists, helping them deliver consistent, high-quality work across websites and digital channels.
• Manage the performance of websites and digital channels, including paid and organic activity, making sure they meet commercial goals.
• Use content marketing to improve search visibility, grow organic traffic and encourage customers to engage with our products.
• Analyse performance data and share clear insights, working closely with senior marketing leaders to stay aligned with commercial targets.
• Set up the tools, playbooks and reporting this team will run on, and hire the first specialists into it.

Your Skills and Experience Might Also Include

• Experience in hospitality, travel or another fast-paced consumer-facing sector is a plus — you understand how demand, seasonality and customer booking behaviour shape a marketing plan.
• Experience building and leading digital marketing teams and delivering strategies that support revenue growth, ideally in a software or business-to-business environment.
• Confidence working with multiple stakeholders across different teams and business areas.
• A practical, forward-thinking mindset, with the ability to spot better ways of working and turn ideas into action.
• Strong communication skills and a data-led approach to setting goals, tracking performance and sharing results clearly.
• Familiarity with how content and SEO show up in AI-powered search tools (e.g. ChatGPT, Google AI Overviews) is a plus.

What are we all about?

The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what's important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used.

With over 9,300 talented individuals driving innovation and customer excellence, we’re shaping the future of work. And we want you to be part of it. At Access, people are at the heart of everything we do. We’re committed to creating an inclusive, high-performing culture where everyone feels valued, respected, and empowered to thrive. If you’re excited about this role - even if your experience doesn’t tick every box - you might be exactly who we’re looking for.

We believe in equality for all and the transformative power of diversity. So why not join our vibrant team, where you can love what you do, love how you live, and most importantly, be authentically you?