Digital Marketing Manager

Navyug Infra Solutions; Lucknow; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Navyug Infra Solutions in Lucknow seeks a Digital Marketing Manager to plan, execute, and optimize digital marketing initiatives for brand growth. You will manage social media, campaigns, content, and budgets while coordinating with sales and management to align strategies.

The role emphasizes analytics, lead generation, and performance reporting to improve online presence and ROI.

Qualifications

• Experience in developing and executing integrated online campaigns.
• Social media marketing skills, including content calendars and audience engagement.
• Web analytics skills to interpret data and optimize campaigns.
• Lead generation experience to drive qualified inquiries and conversions.
• Familiarity with SEO/SEM, marketing automation tools, and content coordination.
• Strong communication, project management, and stakeholder coordination.
• Bachelor's degree in Marketing, Business, or related field; infrastructure/real estate experience is a plus.

Responsibilities

• Plan, execute, and optimize digital marketing initiatives to support brand awareness and growth.
• Manage social media channels and oversee online campaigns.
• Coordinate content and creatives with internal teams.
• Track and analyze web and campaign performance metrics.
• Drive lead generation activities and report on KPIs.
• Identify opportunities to improve Navyug Infra Solutions’ online presence and campaigns.
• Manage budgets for digital campaigns and collaborate with sales and management.

Skills

Digital Marketing

Marketing

Social Media Marketing

Web Analytics

Lead Generation

SEO/SEM

Marketing Automation

Content Coordination

Communication

Project Management

Stakeholder Coordination

Education

Bachelor's degree in Marketing

Business or related field

Tools

Analytics tools

Marketing automation tools

SEO/SEM tools

Job description

Company Description

Navyug Infra Solutions is a growing infrastructure and development company based in Lucknow, focused on delivering reliable and efficient solutions across construction and allied services. The organization emphasizes quality, timely project delivery, and long-term relationships with clients and partners. Navyug Infra Solutions combines industry expertise with modern practices to support both public and private sector projects. Team members are encouraged to contribute ideas, collaborate across functions, and help shape the company’s ongoing expansion in the regional market.

Role Description

The Digital Marketing Manager is a full-time, on-site role based in Lucknow, responsible for planning, executing, and optimizing digital marketing initiatives to support brand awareness and business growth. Day-to-day activities include managing social media channels, overseeing online campaigns, coordinating content and creatives, and working with internal teams to align digital strategies with business objectives. The role involves tracking and analyzing web and campaign performance metrics, managing lead generation activities, and reporting on key performance indicators. The Digital Marketing Manager will also identify opportunities to improve the online presence of Navyug Infra Solutions, manage budgets for digital campaigns, and collaborate with sales and management to support overall marketing goals.

Qualifications

• Candidates should possess strong Digital Marketing and Marketing skills, with experience in developing and executing integrated online campaigns.
• Candidates should possess Social Media Marketing skills, including managing platforms, creating content calendars, and engaging with target audiences.
• Candidates should possess Web Analytics skills, with the ability to interpret data, optimize campaigns, and report performance using analytics tools.
• Candidates should possess Lead Generation experience, including running and optimizing campaigns to drive qualified inquiries and conversions.
• Additional beneficial qualifications include familiarity with SEO/SEM, marketing automation tools, and basic design or content coordination skills.
• Strong communication, project management, and stakeholder coordination abilities, with attention to detail and a data-driven mindset.
• Prior experience in infrastructure, real estate, or related industries is an advantage, along with a bachelor’s degree in Marketing, Business, or a related field.