Digital Marketing Manager

Description Ciklum; Chennai District; On-site; INR 900,000 - 1,350,000; Full time

Benefits offered by this job

Company-paid medical insurance

Mental health support

Financial & legal consultations

Job summary

Ciklum, a global product engineering company, is seeking a Digital Marketing Manager to join our India team full-time. You will own the company’s digital presence and focus on driving qualified web leads through SEO, AEO, content syndication, and CRO.

In this role you’ll manage CMS and website UX, harness GA4, GSC, GTM and Looker Studio for performance insights, and collaborate with cross-functional teams to optimize the lead funnel and conversion rates.

Qualifications

• 5–8 years of digital marketing experience.
• Experience in B2B technology/SaaS preferred.
• Hands-on expertise with WordPress or similar CMS, GA4, GSC, GTM, Looker Studio, SEMrush/Ahrefs/Screaming Frog.
• Understanding of HTML/CSS and SEO best practices.
• Excellent analytical and stakeholder management skills.

Responsibilities

• Own qualified web lead generation as the primary KPI.
• Drive SEO (technical, on-page, off-page) and AEO strategies.
• Manage CMS, website UX, landing pages and CRO.
• Own GA4, Google Search Console, Google Tag Manager and Looker Studio reporting.
• Manage content publishing and content syndication.
• Improve keyword rankings, AI search visibility and Core Web Vitals.
• Partner with content, campaign, design and development teams.
• Run A/B tests and optimize lead funnels.
• Monitor attribution, conversion rates and lead quality.
• Recommend and implement continuous website improvements.

Skills

Digital marketing

SEO

Analytics

Stakeholder management

Content marketing

Tools

WordPress

GA4

GSC

GTM

Looker Studio

SEMrush

Ahrefs

Screaming Frog

Job description

Ciklum is looking for a Digital Marketing Manager to join our team full-time in India.

We are a custom product engineering company that supports both multinational organizations and scaling startups to solve their most complex business challenges. With a global team of over 4,000 highly skilled developers, consultants, analysts and product owners, we engineer technology that redefines industries and shapes the way people live.

About the role:

As a Digital Marketing Manager, become a part of a cross-functional development team engineering experiences of tomorrow.

We're looking for a results-driven Digital Marketing Manager to own the company's digital presence with a primary focus on driving qualified web leads. This role will own SEO, AEO, website performance, analytics, CMS, content syndication and conversion optimization to grow qualified pipeline.

Responsibilities:

• Own qualified web lead generation as the primary KPI
• Drive SEO (technical, on-page, off-page) and AEO strategies
• Manage CMS, website UX, landing pages and CRO
• Own GA4, Google Search Console, Google Tag Manager and Looker Studio reporting
• Manage content publishing and content syndication
• Improve keyword rankings, AI search visibility and Core Web Vitals
• Partner with content, campaign, design and development teams
• Run A/B tests and optimize lead funnels
• Monitor attribution, conversion rates and lead quality
• Recommend and implement continuous website improvements

Requirements:

• 5–8 years of digital marketing experience
• Experience in B2B technology/SaaS preferred
• Hands-on expertise with WordPress or similar CMS, GA4, GSC, GTM, Looker Studio, SEMrush/Ahrefs/Screaming Frog
• Understanding of HTML/CSS and SEO best practices
• Excellent analytical and stakeholder management skills

What’s in it for you?

• Strong community: Work alongside top professionals in a friendly, open-door environment
• Growth focus: Take on large-scale projects with a global impact and expand your expertise
• Tailored learning: Boost your skills with internal events (meetups, conferences, workshops), Udemy access, language courses, and company-paid certifications
• Endless opportunities: Explore diverse domains through internal mobility, finding the best fit to gain hands-on experience with cutting-edge technologies
• Care: We’ve got you covered with company-paid medical insurance, mental health support, and financial & legal consultations

About us:

At Ciklum, we are always exploring innovations, empowering each other to achieve more, and engineering solutions that matter. With us, you’ll work with cutting-edge technologies, contribute to impactful projects, and be part of a One Team culture that values collaboration and progress.

India is a strategic innovation hub for Ciklum, with growing teams in Chennai and Pune leading advancements in EdgeTech, AR/VR, IoT, and beyond. Join us to collaborate on game-changing solutions and take your career to the next level.

Explore, empower, engineer with Ciklum!