Digital Marketing Manager

Accsource; Chennai District, Bengaluru; On-site; INR 300,000 - 600,000; Full time

Job summary

Accsource, based in Chennai, is seeking a digital marketing professional to develop and execute multi-channel campaigns. The role emphasizes SEO, SEM, SMO/SMM, and PPC, with a focus on keyword research, on-page optimization, and analytics-driven performance reports.

The ideal candidate will stay current with industry trends, continually improving campaign effectiveness and delivering measurable results for stakeholders.

Responsibilities

• Develop and execute digital marketing strategies across various channels, including SEO, SEM, SMO, SMM, PPC, Pay Per Click (PPC), Google AdWords, and Google Analytics.
• Conduct keyword research and on-page optimization to improve website ranking and drive organic traffic.
• Build high-quality backlinks through link building techniques such as guest blogging, resource pages, broken link building, etc.
• Monitor website performance using Google Webmaster Tools and provide regular reports to stakeholders.
• Stay up-to-date with industry trends and best practices in digital marketing to continuously improve campaigns' effectiveness.

Job description

Roles and Responsibilities

• Develop and execute digital marketing strategies across various channels, including SEO, SEM, SMO, SMM, PPC, Pay Per Click (PPC), Google AdWords, and Google Analytics.
  
• Conduct keyword research and on-page optimization to improve website ranking and drive organic traffic.
  
• Build high-quality backlinks through link building techniques such as guest blogging, resource pages, broken link building, etc.
  
• Monitor website performance using Google Webmaster Tools and provide regular reports to stakeholders.
  
• Stay up-to-date with industry trends and best practices in digital marketing to continuously improve campaigns' effectiveness.