Digital Marketing Lead Analyst - C13 - MUMBAI

Citi; Mumbai; On-site; INR 1,800,000 - 3,400,000; Full time

Job summary

Citi is seeking a Digital Marketing Lead Analyst in Mumbai to guide marketing strategy and oversee campaign planning and execution across multiple teams. This role requires coordinating with digital usage, creative, and journey teams to optimize customer engagement and adoption of new mobile app features.

The candidate should bring digital analytics experience, customer-focused mindset, and strong change-management skills to deliver growth within a complex business framework.

Qualifications

• 6-10 years of experience in Business, Marketing/Servicing or Marketing Management, Project Management skills.
• Demonstrated customer focus and past achievement in applying a customer mindset to shape solutions and approach to realize marketplace potential and meet financial goals.
• Digital experience and analytic background preferable
• Experience working with creative agencies for creative development/understanding of the creative agency process
• Highly capable in driving change and innovation to deliver growth.

Responsibilities

• Ensure all campaigns are executed within the business framework and issues are managed across functions and closed on time.
• Support the exploration and development of marketing enhancements in support of overall strategies.
• Oversee overall campaign planning and execution from a strategic perspective.
• Define and present go-to-market strategy for new journey enhancements and features, partnering with digital usage and creative teams.
• Develop Journey marketing processes to optimize engagement between Digital Marketing and Journey teams.
• Review marketing strategies, plans and creative with Journey leads at critical phases of process.
• Socialize Journey enhancement roadmaps and supporting customer research.
• Support digital usage teams in delivering against key Scorecard metrics (Mobile, Digital Usage, Digital Enrollment).
• Monitor and report on digital customer experience issues and create action plans with Journey Owners.
• Recommend innovative ways for marketing to drive adoption of new Mobile App functionality.
• Partner with Mobile/Digital Container team to build marketing infrastructure for better performance.
• Ensure projects are effectively planned, managed and monitored.
• Collaborate with journeys, products, channels, operations, legal, privacy, control, compliance, etc.
• Present Journey enhancement updates, roadmaps and marketing recommendations to Senior Marketing leadership.

Skills

6-10 yrs exp

Digital analytics

Customer focus

Creative agency experience

Change management

Education

Bachelor’s/University degree, Master’s degree preferred

Job description

The Digital Marketing Lead Analyst is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. Recognized technical authority for an area within the business. Requires basic commercial awareness. There are typically multiple people within the business that provide the same level of subject matter expertise. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family.

Responsibilities

• Ensure all campaigns are executed within the business framework and that any identified issues are managed across functions/lines of business and closed on time.
• Support the exploration and development of marketing enhancements in support of our overall strategies
• Oversee overall campaign planning and execution from a strategic perspective.
• Define and present go-to-market strategy for new journey enhancements and features, partnering with digital usage and creative teams
• Develop Journey marketing processes to optimize engagement model between Digital Marketing and Journey teams
• Review marketing strategies, plans and creative with Journey leads at critical phases of process
• Socialize Journey enhancement roadmaps and supporting customer research
• Support digital usage teams in delivering against key Scorecard metrics, including Mobile Usage, Digital Usage and Digital Enrollment
• Monitor and report on digital customer experience issues that impact marketing and create action plan in partnership with Journey Owners to resolve. Proactive in identifying customer experience pain points and opportunities.
• Recommend innovative and creative ways for how marketing can drive adoption of new Mobile App functionality.
• Partner with Mobile/Digital Container team to build out marketing infrastructure and capabilities to drive improved marketing performance
• Ensure that projects are effectively planned, managed and monitored
• Partner closely across the organization with cross functional teams including journeys, products, channels, operations, decision management, marketing information management, legal, privacy, control, compliance, etc.
• Present Journey enhancement updates, roadmaps and marketing recommendations to Senior Marketing leadership
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications

• 6-10 years of experience in Business, Marketing/Servicing or Marketing Management, Project Management skills
• Demonstrated customer focus and past achievement in applying a customer mindset to shape solutions and approach to realize marketplace potential and meet financial goals.
• Digital experience and analytic background preferable
• Experience working with creative agencies for creative development/understanding of the creative agency process
• Highly capable in driving change and innovation to deliver growth

Education

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Job Family Group

Marketing

Job Family

Digital & Social Media Marketing

Time Type

Full time

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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